Google Core Update

A “Google Core Update” refers to significant changes made to Google’s search algorithms and systems. These updates are aimed at improving the overall relevance and quality of search results. Here’s a detailed explanation: What is a Google Core Update? Google Core Updates are broad changes made to the core of Google’s search algorithm. These updates…

HCU – Helpful Content Update

What is a Helpful Content Update (HCU)? The Helpful Content Update (HCU) is a type of algorithm update implemented by Google to improve the overall quality and relevance of search results by promoting content that is genuinely helpful to users. The HCU specifically targets content that appears to have been primarily created for ranking well…

Keyword explained

A keyword is a word or phrase that you want to show up for in a Google search with a particular page. All pages on your website can have their own keywords. In short, a keyword can be more than one word – it can be a sentence. A whole sentence can even be a…

PDP (Product Detail Page):

The PDP is a web page, usually on e-commerce sites, that provides detailed information about a specific product. It typically includes the product’s name, images, price, description, specifications, reviews, SKU, and an option to add the product to the shopping cart. The PDP is crucial for converting visitors into buyers by offering all the necessary…

PLP (Product Listing Page)

The PLP is a web page on an e-commerce site that lists multiple products, usually within a specific category or search results. It provides an overview of available products with key information such as product names, images, prices, and brief descriptions. Users can filter, sort, and navigate through the products on a PLP to find…