What is a Helpful Content Update (HCU)? The Helpful Content Update (HCU) is a type of algorithm update implemented by Google to improve the overall quality and relevance of search results by promoting content that is genuinely helpful to users. The HCU specifically targets content that appears to have been primarily created for ranking well…
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A keyword is a word or phrase that you want to show up for in a Google search with a particular page. All pages on your website can have their own keywords. In short, a keyword can be more than one word – it can be a sentence. A whole sentence can even be a…
On-page optimization is when you make your website easy for people to find. You can do this with good titles, descriptions, and keywords.
The PLP is a web page on an e-commerce site that lists multiple products, usually within a specific category or search results. It provides an overview of available products with key information such as product names, images, prices, and brief descriptions. Users can filter, sort, and navigate through the products on a PLP to find…
SERP stands for “search engine results pages”. They are the pages that are displayed by search engines after a user enters a query. The SERP generally contains a list of web pages that are relevant to the query, as well as information about how relevant each webpage is to the query.
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