{"id":904,"date":"2011-12-19T14:30:56","date_gmt":"2011-12-19T14:30:56","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=904"},"modified":"2022-02-07T07:06:43","modified_gmt":"2022-02-07T07:06:43","slug":"seo-tip-9-do-a-keyword-research-for-knowing-what-to-write","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/it\/seo-tip-9-do-a-keyword-research-for-knowing-what-to-write","title":{"rendered":"Suggerimento SEO 9 - Effettuare una ricerca sulle parole chiave per sapere cosa scrivere"},"content":{"rendered":"<p>Prima di iniziare a scrivere \u00e8 sempre bene fare un <strong><a href=\"https:\/\/jonathanbjorkskog.com\/it\/explanation\/keyword-2\/\">parola chiave<\/a> ricerca<\/strong> per sapere cosa scrivere. Perch\u00e9 non si vuole <a title=\"<a href=\"https:>seo<\/a>-Trucco 3: Lista di controllo per scrivere testi ottimizzati per i motori di ricerca\" href=\"http:\/\/jonathanbjorkskog.com\/checklist-for-writing-search-engine-optimized-texts\"&gt;scrivere un testo ottimizzato per la pagina 100%<\/a> che appare al primo posto in Google se nessuno cerca il testo, giusto? Sarebbe uno spreco di tempo e denaro. Quindi, prima di scrivere, assicuratevi di fare una <a href=\"https:\/\/jonathanbjorkskog.com\/it\/explanation\/keyword-research-2\/\">ricerca per parole chiave<\/a>.<!--more--><\/p>\n<h2>Quale strumento utilizzare per la ricerca delle parole chiave?<\/h2>\n<p>Ce n'\u00e8 uno buono e gratuito, che \u00e8 il <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\" target=\"_blank\" rel=\"noopener\">Strumento per le parole chiave di Google<\/a>. Questo \u00e8 pi\u00f9 o meno lo strumento standard per la ricerca di parole chiave, da cui tutti partono. Probabilmente lo avete gi\u00e0 testato, ma ecco altri testi su come trovare davvero le parole su cui scrivere.<\/p>\n<h3>Iniziare con un'ampia ricerca di parole chiave<\/h3>\n<p>Quando siete nella pagina dello strumento per le parole chiave, iniziate a scrivere un argomento che vi interessa.<\/p>\n<a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-906\" title=\"Strumento per le parole chiave di Google\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool-620x217.png\" alt=\"Strumento parole chiave di Google - copertine di facebook\" width=\"620\" height=\"217\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool-620x217.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool.png 768w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a>\n<p>Ora, quando viene lanciato il nuovo layout di Facebook, nessuno vuole leggere i miei post su <a title=\"Creare un banner per il profilo di Facebook\" href=\"http:\/\/jonathanbjorkskog.com\/it\/make-a-facebook-profile-banner\/\">come creare banner per il profilo di Facebook<\/a> quindi devo scrivere presto un nuovo post sulle copertine di Facebook. Sarebbe impossibile per me posizionarmi bene con un blogpost sulle copertine di Facebook, c'\u00e8 troppa concorrenza, ma inizio comunque a cercarlo.<\/p>\n<h3>Lo strumento per le parole chiave fornisce suggerimenti<\/h3>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-907\" title=\"Ricerca di parole chiave per le copertine di Facebook\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers-620x556.png\" alt=\"Ricerca di parole chiave per le copertine di Facebook\" width=\"620\" height=\"556\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers-620x556.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers.png 670w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Quindi, ricevo un sacco di suggerimenti di frasi su cui scrivere. Ne scelgo 10-20 e ne aggiungo alcune dalla mia mente e le inserisco nuovamente nella casella di ricerca.<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-908\" title=\"copertina di facebook nella ricerca di parole chiave\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research--620x279.png\" alt=\"copertina di facebook nella ricerca di parole chiave\" width=\"620\" height=\"279\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research--620x279.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research-.png 1001w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Quindi, ora ho un paio di titoli da scegliere. Ora scriver\u00f2 due o tre post su alcune di queste \"parole chiave\". E li scriver\u00f2 <a title=\"Trucco SEO 3: Lista di controllo per scrivere testi ottimizzati per i motori di ricerca\" href=\"http:\/\/jonathanbjorkskog.com\/it\/checklist-for-writing-search-engine-optimized-texts\/\">ottimizzati come nella mia lista di controllo SEO<\/a>. E si spera che il mio post sul blog finisca da qualche parte in alto in Google.<\/p>\n<h3>Quali parole scegliere nella tabella dei risultati dello strumento per le parole chiave?<\/h3>\n<p>Questa \u00e8 sempre una buona domanda. Dovete scegliere le parole chiave con meno concorrenza e con molte ricerche. Le ricerche che vedete a destra. La concorrenza \u00e8 un po' pi\u00f9 difficile, ma provate a cercare le parole nel comune motore di ricerca Google e vedete quali siti compaiono tra i primi 5. Se si tratta di piccoli siti o blog, allora la concorrenza potrebbe essere piuttosto bassa. Se si tratta di piccoli siti o blog, la concorrenza potrebbe essere piuttosto bassa. Se si tratta di grandi marchi e siti aziendali, la concorrenza potrebbe essere un po' pi\u00f9 alta. E se ci sono molti siti con la frase esatta nel titolo (la linea blu su cui si pu\u00f2 cliccare per ogni posizione nei risultati di ricerca), allora anche la concorrenza potrebbe essere abbastanza alta, perch\u00e9 questo dimostra che anche qualcun altro sta cercando di ottenere i posti, scrivendo testi che riguardano esattamente la stessa cosa.<\/p>\n<h3>Altri trucchi per gli strumenti per le parole chiave<\/h3>\n<p>Se non scrivete in inglese, ricordatevi di cambiare la \"posizione e la lingua\" nello strumento per le parole chiave con la vostra lingua, e poi guardate la colonna a destra, dove c'\u00e8 scritto \"Ricerche mensili locali\".<\/p>\n<p>Nella barra laterale sinistra, impostate il \"Tipo di corrispondenza\" su \"esatto\". In questo modo vedrete solo quante persone cercano esattamente la frase a cui vi state rivolgendo. Ma io mi rivolgo anche a molte parole a coda lunga in ogni blogpost, quindi per me i dati \"ampi\" o \"frase\" sono sufficienti.<\/p>\n<p>Se trovate parole chiave con pi\u00f9 di 1000 ricerche mensili locali in modalit\u00e0 \"esatta\" e c'\u00e8 poca concorrenza, non esitate, scrivete su questa parola chiave! Come ora!<\/p>\n<p>Se trovate parole chiave con pi\u00f9 di 10000 ricerche in modalit\u00e0 \"esatta\", <a title=\"Trucco SEO 6: Acquistare domini-parola chiave e costruire siti-campagna\" href=\"http:\/\/jonathanbjorkskog.com\/it\/seo-trick-6-buy-keyword-domains-and-build-campaign-sites\/\">acquistare un dominio che includa quella parola chiave e creare un intero sito su di essa<\/a>. :)<\/p>\n<p>Ricordate che i numeri non sono 100% affidabili e spesso rappresentano solo un terzo delle ricerche mensili presentate. <em>Grazie per aver letto come effettuare ricerche di parole chiave nello strumento per le parole chiave di Google.<\/em>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Prima di iniziare a scrivere, \u00e8 sempre bene fare una ricerca sulle parole chiave per sapere cosa scrivere. Perch\u00e9 non volete scrivere un testo ottimizzato per 100% onpage che appaia al primo posto su Google se nessuno lo cerca, giusto? Sarebbe uno spreco di tempo e denaro. Quindi, prima di scrivere,...<\/p>","protected":false},"author":1,"featured_media":907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62,53],"tags":[],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO tip 9 - Do a keyword research for knowing what to write - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/seo-tip-9-do-a-keyword-research-for-knowing-what-to-write\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO tip 9 - Do a keyword research for knowing what to write - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Before you start writing, there is always good to&nbsp;do a keyword research for knowing what to write. 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