{"id":894,"date":"2011-12-16T08:12:57","date_gmt":"2011-12-16T08:12:57","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=894"},"modified":"2017-06-08T06:28:35","modified_gmt":"2017-06-08T06:28:35","slug":"seo-trick-16-use-a-company-blog-for-getting-traffic-from-trends-and-seasons","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/it\/seo-trick-16-use-a-company-blog-for-getting-traffic-from-trends-and-seasons","title":{"rendered":"Trucco SEO 16 - Utilizzare un blog aziendale per ottenere traffico dalle tendenze e dalle stagioni"},"content":{"rendered":"<p>Spero che abbiate provato ad aggiungere un blog per aumentare il traffico sul vostro sito? Oggi vi parler\u00f2 un po' di blogging per le tendenze e le stagioni. Sapete, cose che accadono di continuo, alcune ogni anno, come il Natale e le vacanze di primavera, per esempio, e altre che sono pi\u00f9 difficili da pianificare, come i terremoti e la vittoria del vostro Paese ai mondiali di calcio. In ogni caso, potete sempre sfruttare le stagioni e le tendenze per ottenere pi\u00f9 traffico. Parliamo un po' di come.<!--more--><\/p>\n<h2>Scrivere per ottenere traffico dalle tendenze e dalle stagioni<\/h2>\n<p>Probabilmente avete gi\u00e0 visto il mio <a title=\"Il &lt;a href=\"https:>seo<\/a> Calendario di Natale!\" href=\"http:\/\/jonathanbjorkskog.com\/the-seo-christmas-calendar\"&gt;Calendario di Natale SEO<\/a>. Questo \u00e8 uno dei miei modi per ottenere pi\u00f9 traffico ora che \u00e8 Natale. Ho appena aggiunto una pagina in cui raccolgo 24 post del blog in stile calendario e ne pubblico uno al giorno. Post che avrei scritto comunque. Questo \u00e8 un modo per riscrivere i contenuti che avreste scritto comunque, in modo che si adattino alla stagione.<\/p>\n<h3>Esempi di blog aziendali che scrivono post speciali per le stagioni<\/h3>\n<p>Se volete vedere un esempio pi\u00f9 concreto, da un sito web che non appartiene a un marchio che vende prodotti online, dovreste dare un'occhiata al blog di Snellman.fi. Anche questo \u00e8 uno dei nostri clienti, ed ecco un esempio di contenuti speciali per questa stagione, il Natale: <a title=\"\u00c8 di nuovo in finlandese, mi dispiace. \" href=\"https:\/\/www.snellman.fi\/fi\/ruokablogi\/joulukinkun-paistaminen\" target=\"_blank\">Joulukinkun paistaminen<\/a>. Significa qualcosa come \"come cucinare il prosciutto di Natale\". Il \"prosciutto di Natale\" \u00e8 un tipo di cibo che tutti mangiano in Finlandia e in Svezia a Natale.<\/p>\n<h3>Tendenza per \"Joulukinkun paistaminen\".<\/h3>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/write-for-trends-example-of-christmas-trends.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-895\" title=\"scrivere per le tendenze - esempio di tendenze natalizie\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/write-for-trends-example-of-christmas-trends.png\" alt=\"scrivere per le tendenze - esempio di joulukinkun paistaminen\" width=\"608\" height=\"572\" \/><\/a><\/p>\n<p>Ho pensato di fare un esempio reale, in modo che possiate capire come fare. Per prima cosa, andate su <a href=\"http:\/\/www.google.com\/trends\" target=\"_blank\">Tendenze di Google<\/a>\u00a0(l'immagine) e trovare una frase che sia di tendenza ogni anno nello stesso periodo, come questa, si pu\u00f2 vedere che viene ricercata ogni anno alla fine dell'anno. Non c'\u00e8 dubbio che la parola contenga \"Natale\". Ma si tratta di un esempio semplice e valido. Potreste anche creare dei contenuti prima di Natale, o almeno prima di Capodanno.<\/p>\n<p>Trovate alcune frasi che sono di tendenza nello stesso periodo e cercatele su Google per verificare se la concorrenza \u00e8 forte o meno. Poi scegliete quella con il maggior traffico (verifica <a href=\"https:\/\/jonathanbjorkskog.com\/it\/explanation\/keyword-2\/\">parola chiave<\/a> e la minor concorrenza (\u00e8 difficile, lo so, ma si impara facendo), e scrivete un lungo post su questo argomento. Come il \"<a href=\"http:\/\/www.snellman.fi\/fi\/blogi\/tommi\/joulukinkun-paistaminen\" target=\"_blank\">Joulukinkun paistaminen<\/a>\". Poi prendete alcune delle altre frasi che fanno tendenza nello stesso periodo e scrivete post sul blog anche su di esse, collegandovi a quella \"pi\u00f9 importante\". Se avete un dominio abbastanza forte e il vostro sito \u00e8 costruito nel modo giusto, probabilmente troverete molte frasi per le quali il vostro sito sar\u00e0 trovato nella prima pagina di Google, semplicemente scrivendo i post del blog.<\/p>\n<p>E la cosa migliore \u00e8 che saranno presenti anche l'anno prossimo, <strong>quando la frase \u00e8 di nuovo di tendenza<\/strong>!<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-896\" title=\"joulukinkun paistaminen - una tendenza del Natale in Finlandia\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-620x516.png\" alt=\"joulukinkun paistaminen - una tendenza del Natale in Finlandia\" width=\"620\" height=\"516\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-620x516.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png 691w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Quindi, se non avete ancora controllato le tendenze di Google, assicuratevi di farlo. E ricordate di <a title=\"Trucco SEO 3: Lista di controllo per scrivere testi ottimizzati per i motori di ricerca\" href=\"http:\/\/jonathanbjorkskog.com\/it\/checklist-for-writing-search-engine-optimized-texts\/\">scrivere i testi in modo da renderli compatibili con i motori di ricerca e totalmente ottimizzati per la pagina.<\/a>Anche se naturalmente scrivete per i visitatori, non per i motori di ricerca. Ma ricordate di essere consapevoli anche dei motori di ricerca, altrimenti non avrete visitatori per cui scrivere...:) Ecco un altro mio blogpost in cui viene utilizzato Google trends: <a title=\"Google Correlate - Controllare le tendenze e tracciare le linee\" href=\"http:\/\/jonathanbjorkskog.com\/it\/google-correlate-check-trends-and-draw-lines\/\">Ricerca per disegno in Google Correlate<\/a>. Non siete ancora sicuri del perch\u00e9 dovreste avere un blog aziendale? Allora consultate il mio post sul blog <a href=\"http:\/\/www.genero.fi\/5-reasons-to-have-a-company-blog\" target=\"_blank\">motivi per avere un blog aziendale<\/a> (Su Genero.fi).  Grazie per aver letto. <a title=\"Il calendario di Natale SEO!\" href=\"http:\/\/jonathanbjorkskog.com\/it\/the-seo-christmas-calendar\/\">Torna al calendario<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Spero che abbiate provato ad aggiungere un blog per aumentare il traffico sul vostro sito? Oggi vi parler\u00f2 un po' di blogging per le tendenze e le stagioni. Sapete, cose che accadono sempre, alcune ogni anno, come le vacanze di Natale e di primavera, per esempio, e altre che sono pi\u00f9 difficili da pianificare, come...<\/p>","protected":false},"author":1,"featured_media":896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62,53],"tags":[],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use a company blog for getting traffic from trends and seasons<\/title>\n<meta name=\"description\" content=\"I will today relieve a little about blogging for trends and seasons. 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Con una passione per la ricerca organica, i contenuti e la crescita, e un background in tecnologia e codifica, ha un'ampia visione delle strategie e delle tattiche del marketing online. L'aver avviato un'agenzia con pi\u00f9 di 100 dipendenti aiuta inoltre ad avere un'ampia visione di ci\u00f2 che ogni tipo di azienda pu\u00f2 fare per avere successo online.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",691,576,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-150x150.png",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-620x516.png",620,516,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",691,576,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-620x516.png",620,516,true],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",691,576,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",691,576,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",14,12,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",480,400,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",600,500,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",691,576,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",500,417,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",640,533,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",96,80,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png",150,125,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/it\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"I hope you have tried to add a blog for gaining more traffic to your site? I will today relieve a little about blogging for trends and seasons. You know, things that happens all the time, some every year, like Christmas and Spring break for example, and other&#8217;s that are harder to plan for, like...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":3,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/894\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media\/896"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}