{"id":471,"date":"2011-02-28T20:56:11","date_gmt":"2011-02-28T20:56:11","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=471"},"modified":"2021-01-11T09:02:45","modified_gmt":"2021-01-11T09:02:45","slug":"google-farmer-algorithm-change-who-are-the-traffic-losers","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/it\/google-farmer-algorithm-change-who-are-the-traffic-losers","title":{"rendered":"Cambiamento dell'algoritmo di Google \"farmer\", chi sono i perdenti del traffico?"},"content":{"rendered":"

Google ha cambiato di nuovo il suo algoritmo,<\/a> e questa volta si \u00e8 trattato di un cambiamento che ha interessato ben 11,8% di tutte le ricerche su Google. Questo \u00e8 il cambiamento che viene spesso definito \"il cambiamento del contadino\" perch\u00e9 l'obiettivo principale \u00e8 quello di punire le content farm e i siti privi di contenuti unici e di bassa qualit\u00e0. (Fattorie di contenuti = siti che scartabellano il web e \"copiano\" i contenuti di altri siti e li pubblicano come propri). Gli ingegneri di Google hanno chiamato questo aggiornamento Panda.<\/p>\n

<\/p>\n

I perdenti della modifica dell'algoritmo di Google farmer<\/h2>\n
\"Modifica<\/a>
Modifica dell'algoritmo di Google Farmer<\/figcaption><\/figure>\n

Naturalmente, le content farm stanno perdendo molto traffico. Altri siti che perdono posizioni su Google sono quelli con contenuti generati dagli RSS. Si tratta di siti che si limitano a prendere i feed RSS di altri siti e a pubblicare una parte di ogni articolo sul proprio sito. Spesso questi tipi di siti sono fatti solo per fornire link rilevanti ad altri siti (i proprietari dei siti hanno aggiunto i loro feed RSS ai siti allo scopo di ottenere link). Anche le directory di articoli stanno perdendo posizioni e traffico in questi giorni. In effetti, Ezine articles \u00e8 uno dei maggiori perdenti. I siti MFA sono spesso siti con contenuti di bassa qualit\u00e0 che subiranno anch'essi un calo nelle classifiche. (MFA = made for Adsense, made for ads, made for affiliate, siti che sono fatti SOLO per mandare le persone su altre pagine e guadagnare commissioni). In sintesi, i perdenti sono i siti con nessun contenuto unico<\/strong>e siti con contenuti di bassa qualit\u00e0<\/strong>. Fin qui tutto bene.<\/p>\n

Ma chi altro perde traffico?<\/h3>\n

I cambiamenti dell'algoritmo di Google non sono sempre cos\u00ec precisi da colpire solo i siti mirati... Mi chiedo come questo influir\u00e0 sui siti che hanno molte pagine quasi simili tra loro? Penso alle pagine dei prodotti con una piccola quantit\u00e0 di contenuti unici, ai cataloghi online in cui l'unica differenza tra le pagine pu\u00f2 essere un titolo e un numero di telefono, e mi chiedo anche come influir\u00e0 sui \"siti-mappa\" come questo che ho realizzato: Rivenditori Musch<\/a>. (Si sceglie un \"rivenditore\" dalla mappa e si arriva a una pagina con una nuova mappa in cui \u00e8 indicata la posizione del rivenditore). Queste pagine si sono posizionate abbastanza bene finora.<\/p>\n

Credo che entrambi conosciamo la risposta. I siti citati possono essere colpiti, ma c'\u00e8 un modo per sfruttare questa situazione come un'opportunit\u00e0 per iniziare a posizionarsi ancora meglio di prima. E qual \u00e8 il salvatore? CONTENUTI UNICI!<\/strong> S\u00ec, se aggiungiamo contenuti unici a tutti i \"rivenditori\" sulla mappa (ad esempio), sopravviveremo al cambiamento dell'algoritmo di Google e, allo stesso tempo, inizieremo a posizionarci meglio con le pagine. Lo stesso vale per tutte le pagine di prodotto mal fatte, in cui cambiano solo un titolo e un'immagine: potreste essere puniti, ma se aggiungete semplicemente del contenuto unico a ogni pagina di prodotto, non solo sopravvivrete al cambiamento dell'algoritmo, ma inizierete anche a posizionarvi meglio.<\/p>\n

Si tratta quindi di un cambiamento verso l'ottimizzazione OnPage?<\/h2>\n

Beh, non del tutto, ma la parte \"contenuto unico\" dell'ottimizzazione on-page \u00e8 ora pi\u00f9 importante che mai. E nessuno, a parte me, potrebbe esserne pi\u00f9 felice! Finalmente le cose che si fanno sul proprio sito ricominciano a contare. Speriamo... Vorrei sbarazzarmi dell'invio di articoli che richiedono tempo e directory dei link<\/a> presto. Finora il cambiamento dell'algo ha colpito solo il mercato statunitense e non ho visto alcun cambiamento in nessuna delle nostre pagine.<\/p>\n

Un elenco dei maggiori perdenti in termini di ranking e traffico:<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/td>\nDominio<\/td>\nVariazione dell'indice di visibilit\u00e0<\/td>\n<\/tr>\n
1<\/td>\nwisegeek.com<\/td>\n-77%<\/td>\n<\/tr>\n
2<\/td>\nezinearticles.com<\/td>\n-90%<\/td>\n<\/tr>\n
3<\/td>\nsuite101.com<\/td>\n-94%<\/td>\n<\/tr>\n
4<\/td>\nhubpages.com<\/td>\n-87%<\/td>\n<\/tr>\n
5<\/td>\nbuzzle.com<\/td>\n-85%<\/td>\n<\/tr>\n
6<\/td>\nassociatedcontent.com<\/td>\n-93%<\/td>\n<\/tr>\n
7<\/td>\nfreedownloadscenter.com<\/td>\n-90%<\/td>\n<\/tr>\n
8<\/td>\nessortment.com<\/td>\n-91%<\/td>\n<\/tr>\n
9<\/td>\nfixya.com<\/td>\n-80%<\/td>\n<\/tr>\n
10<\/td>\namericantowns.com<\/td>\n-91%<\/td>\n<\/tr>\n
11<\/td>\nlovetoknow.com<\/td>\n-83%<\/td>\n<\/tr>\n
12<\/td>\narticolibase.com<\/td>\n-94%<\/td>\n<\/tr>\n
13<\/td>\nhowtodothings.com<\/td>\n-84%<\/td>\n<\/tr>\n
14<\/td>\nmahalo.com<\/td>\n-84%<\/td>\n<\/tr>\n
15<\/td>\nbusiness.com<\/td>\n-93%<\/td>\n<\/tr>\n
16<\/td>\ndoityourself.com<\/td>\n-77%<\/td>\n<\/tr>\n
17<\/td>\nmerchantcircle.com<\/td>\n-85%<\/td>\n<\/tr>\n
18<\/td>\nthefind.com<\/td>\n-83%<\/td>\n<\/tr>\n
19<\/td>\nfindarticles.com<\/td>\n-90%<\/td>\n<\/tr>\n
20<\/td>\nfaqs.org<\/td>\n-91%<\/td>\n<\/tr>\n
21<\/td>\ntradekey.com<\/td>\n-89%<\/td>\n<\/tr>\n
22<\/td>\nanswerbag.com<\/td>\n-91%<\/td>\n<\/tr>\n
23<\/td>\nsentieri.com<\/td>\n-87%<\/td>\n<\/tr>\n
24<\/td>\nexaminer.com<\/td>\n-79%<\/td>\n<\/tr>\n
25<\/td>\nallbusiness.com<\/td>\n-88%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

L'azienda Sistrix<\/a> <\/strong>ha fatto molte ricerche e ha stilato questo elenco dei maggiori perdenti al momento della modifica dell'algoritmo.<\/p>\n

Come leggere la tabella: <\/strong><\/p>\n

L'indice di visibilit\u00e0 \u00e8 un valore calcolato in base al traffico sulle parole chiave, al ranking e al tasso di clic su posizioni specifiche. Dopo aver controllato pi\u00f9 di un milione di parole chiave, \u00e8 stato stilato questo elenco con i principali perdenti. Come si vede, ci sono soprattutto pagine di articoli e siti con contenuti di bassa qualit\u00e0, proprio come voleva Google.<\/p>\n

Continuate a pubblicare buoni contenuti e i vostri siti guadagneranno posizioni invece di perderne. \/\/Jonathanbj<\/a><\/p>\n

Questo articolo \u00e8 disponibile anche in svedese sul sito web di Genero: seo<\/a>\/google-har-uppdaterat-sin-algoritm-vem-ar-de-storsta-forlorarna\">Google algoritmuppdatering<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google ha cambiato di nuovo il suo algoritmo e questa volta si \u00e8 trattato di un cambiamento che ha interessato ben 11,8% di tutte le ricerche su Google. Questo \u00e8 il cambiamento che viene spesso definito \"cambio del contadino\" perch\u00e9 l'obiettivo principale \u00e8 quello di punire le fattorie di contenuti e i siti privi di contenuti unici e di bassa qualit\u00e0. (Fattorie di contenuti =...<\/p>","protected":false},"author":1,"featured_media":472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization"],"yoast_head":"\nGoogle "farmer" algorithm change, who are the traffic losers? - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/google-farmer-algorithm-change-who-are-the-traffic-losers\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google "farmer" algorithm change, who are the traffic losers? - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Google changed their algorithm again, and this time it was a change that affected as much as 11,8% of all searches on Google. 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L'aver avviato un'agenzia con pi\u00f9 di 100 dipendenti aiuta inoltre ad avere un'ampia visione di ci\u00f2 che ogni tipo di azienda pu\u00f2 fare per avere successo online.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change-150x150.jpg",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change-300x157.jpg",300,157,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",18,9,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",500,263,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",564,297,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",96,51,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/02\/google-farmer-algo-change.jpg",150,79,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/it\/author\/admin"},"uagb_comment_info":5,"uagb_excerpt":"Google changed their algorithm again, and this time it was a change that affected as much as 11,8% of all searches on Google. This is the change that is often referred to as the “farmer-change” because the main target is to punish content farms and sites with no unique and low-quality content. 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