{"id":386,"date":"2011-01-07T19:00:14","date_gmt":"2011-01-07T19:00:14","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=386"},"modified":"2011-03-14T18:02:01","modified_gmt":"2011-03-14T18:02:01","slug":"what-can-you-promise-when-providing-search-engine-optimization-seo","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/it\/what-can-you-promise-when-providing-search-engine-optimization-seo","title":{"rendered":"Cosa si pu\u00f2 promettere quando si fornisce un servizio di ottimizzazione per i motori di ricerca (SEO)?"},"content":{"rendered":"<p>Se finalmente avete scoperto che dovete ottimizzare il vostro sito web per i motori di ricerca, suppongo che vogliate utilizzare un servizio che sia \"white hat\", o \"etico\", o \"che segua le regole del gioco\". <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=35769\" target=\"_blank\">Linee guida per i webmaster di Google<\/a>\", giusto? Quindi, ci si mette in contatto con qualcuno che pu\u00f2 ottimizzare il proprio sito web e si dice:<\/p>\n<ul>\n<li>Noi, a differenza di altri, seguiamo le linee guida<\/li>\n<li>Noi, a differenza di altri, possiamo promettere risultati<\/li>\n<li>Noi, a differenza di altri, vi promettiamo che in due anni sarete ancora al top....<\/li>\n<li>e cos\u00ec via...<!--more--><\/li>\n<\/ul>\n<p>Molti ottimizzatori di motori di ricerca ve lo diranno. Vorrei poter dire lo stesso. Ma non voglio mentire, quindi non lo dico.<\/p>\n<h2>Rompiamo il <a href=\"https:\/\/jonathanbjorkskog.com\/it\/12-rules-for-seo\/\">seo<\/a> promessa passo dopo passo<\/h2>\n<p><em>Noi, a differenza di altri, stiamo seguendo le linee guida: <\/em>NESSUNO sta seguendo le linee guida. Se non avete letto le\u00a0<a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=35769\" target=\"_blank\">linee guida<\/a>Posso dirvi che dicono questo:<\/p>\n<ol>\n<li>Costruire un sito che funzioni, tenendo conto di tutte le regole seo onpage. Questa \u00e8 la parte pi\u00f9 semplice.<\/li>\n<li>Non avere virus o spyware sul proprio sito. Questo \u00e8 ancora pi\u00f9 facile.<\/li>\n<li>Non costruite link innaturali verso il vostro sito, ma create contenuti di qualit\u00e0 tale da attirare le persone a collegarsi naturalmente al vostro sito. Questa \u00e8 la parte difficile. Se tutti gli altri costruiscono link innaturali e creano grandi contenuti, come potete vincerli con la sola creazione di grandi contenuti? Google non definisce cosa si intenda per link innaturali, quindi \u00e8 molto difficile sapere se si sta infrangendo questa regola o meno. La risposta semplice \u00e8 che TUTTI stanno violando questa regola.<\/li>\n<\/ol>\n<p><em>Noi, a differenza di altri, possiamo promettere risultati: <\/em>Questo \u00e8 in un certo senso vero. Se avete un sito scadente e qualcuno lo ottimizza, otterr\u00e0 un posizionamento pi\u00f9 alto. Vedrete i risultati.<\/p>\n<p><em>Noi, a differenza di altri, vi promettiamo che in due anni sarete ancora al top: <\/em>Nessuno pu\u00f2 prometterlo. Google cambia il suo algoritmo di ranking 400 volte all'anno. Forse l'anno prossimo le cose che fate non avranno pi\u00f9 importanza? Fortunatamente ci sono alcune cose che non cambieranno mai, quindi seguendole non sarete cacciati dalle pagine dei risultati di Google.<\/p>\n<h2>Quindi cosa prometterei quando ottimizzo la pagina web di un cliente?<\/h2>\n<ul>\n<li>Vedrete i risultati. La maggior parte dei siti web in circolazione sono fatti cos\u00ec male che \u00e8 quasi impossibile non migliorarli. Ma potrebbero dover cambiare molte cose nelle loro pagine.<\/li>\n<li>Non sto facendo ottimizzazione \"Black hat\" (Black hat significa infrangere troppo le linee guida). (Black hat significa infrangere troppo le linee guida). I siti black hat vengono spesso banditi dai risultati di ricerca di Google.<\/li>\n<li>Grazie al lavoro continuo, il vostro sito web sar\u00e0 ancora ottimizzato tra due anni. Se riusciamo a stipulare un contratto a lungo termine e a lavorare costantemente con il sito, il sito continuer\u00e0 a essere fantastico per tutto il tempo. Mi piace costruire per il futuro, l'ottimizzazione per i motori di ricerca non \u00e8 un prodotto che si acquista e si installa una volta sola. Certo, l'ottimizzazione della pagina on-page deve essere fatta una sola volta e probabilmente dar\u00e0 dei risultati, ma per ottenere GRANDI risultati \u00e8 necessario continuare a lavorare un po' ogni mese.<\/li>\n<\/ul>\n<p>Quindi non scegliete il primo che vi promette molto e che vi consegner\u00e0 tutto in un giorno.<\/p>\n<p>Nella mia azienda Genero lavoro con <a href=\"http:\/\/genero.fi\/sokmotormarknadsforing\" target=\"_blank\">ottimizzazione dei motori di ricerca<\/a>E cerchiamo sempre di essere etici nei nostri processi di ottimizzazione per i motori di ricerca, non faremmo mai nulla che possa penalizzare i siti dei nostri clienti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Se finalmente avete scoperto che dovete ottimizzare il vostro sito web per i motori di ricerca, suppongo che vogliate utilizzare un servizio che sia \"white hat\", o \"etico\", o \"che segua le linee guida di Google per i webmaster\", giusto? Quindi, vi mettete in contatto con qualcuno in grado di ottimizzare il vostro sito web, e loro vi dicono: Noi, a differenza di altri,...<\/p>","protected":false},"author":1,"featured_media":176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What can you promise when providing search engine optimization (SEO) - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/what-can-you-promise-when-providing-search-engine-optimization-seo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What can you promise when providing search engine optimization (SEO) - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"If you finally have found out that you need to search engine optimize your website, I suppose that you want to use a service that is &#8220;white hat&#8221;, or &#8220;ethic&#8221;, or &#8220;following the Google webmaster guidelines&#8220;, right? 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So, you get in touch with someone that can optimize your website, and they says: We, unlike others,...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":4,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/386\/revisions\/399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media\/176"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}