{"id":2605,"date":"2023-06-07T04:37:22","date_gmt":"2023-06-07T04:37:22","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?p=2605"},"modified":"2023-06-07T06:59:17","modified_gmt":"2023-06-07T06:59:17","slug":"google-analytics-4-gtm-woocommerce","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/it\/google-analytics-4-gtm-woocommerce","title":{"rendered":"Aggiungere Google Analytics 4 (GA4) a un sito Woocommerce con Tag Manager (GTM)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ho Woocommerce. Vorrei creare un contenitore di Google Tag Manager e aggiungervi Google Analytics 4 per monitorare gli acquisti. Quali passi devo compiere?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6.png\" alt=\"Google Analytics 4 con Google Tag Manager in Woocommerce\" class=\"wp-image-2608\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6.png 1024w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-620x620.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-150x150.png 150w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-768x768.png 768w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-600x600.png 600w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-500x500.png 500w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-96x96.png 96w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Per configurare Google Tag Manager e aggiungere Google Analytics 4 per tracciare gli acquisti nel vostro negozio WooCommerce, seguite questi passaggi:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Impostare un account Google Tag Manager:\n<ul class=\"wp-block-list\">\n<li>Andate al sito web di Google Tag Manager (<a href=\"https:\/\/tagmanager.google.com\/\">https:\/\/tagmanager.google.com<\/a>) e accedere con il proprio account Google.<\/li>\n\n\n\n<li>Fare clic su \"Crea account\" e indicare il nome dell'account.<\/li>\n\n\n\n<li>Seguire le indicazioni per creare un nuovo contenitore.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Installate Google Tag Manager sul vostro sito WooCommerce:\n<ul class=\"wp-block-list\">\n<li>Installate e attivate il plugin \"DuracellTomi's Google Tag Manager for WordPress\" sul vostro sito WooCommerce.<\/li>\n\n\n\n<li>Andate su \"Impostazioni\" nella vostra dashboard di WordPress e fate clic su \"Google Tag Manager\".<\/li>\n\n\n\n<li>Inserire l'ID del contenitore di Google Tag Manager, che si trova nell'interfaccia di Tag Manager (ad esempio, GTM-XXXXXX).<\/li>\n\n\n\n<li>Salvare le modifiche.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Configurare il contenitore di Google Tag Manager:\n<ul class=\"wp-block-list\">\n<li>Nell'interfaccia di Google Tag Manager, aprire il contenitore.<\/li>\n\n\n\n<li>Fare clic su \"Tag\" nella barra laterale sinistra e poi su \"Nuovo\" per creare un nuovo tag.<\/li>\n\n\n\n<li>Assegnate al tag un nome descrittivo, ad esempio \"Google Analytics 4 - Monitoraggio degli acquisti\".<\/li>\n\n\n\n<li>Fare clic sull'area di configurazione dei tag e selezionare \"Google Analytics: Configurazione GA4\".<\/li>\n\n\n\n<li>Inserire l'ID di misurazione di Google Analytics, che si pu\u00f2 ottenere dalla propriet\u00e0 Google Analytics 4 (ad esempio, G-XXXXXX).<\/li>\n\n\n\n<li>Configurare i trigger per il tag. Per il tracciamento degli acquisti, si dovrebbe creare un trigger che si attivi sulla pagina \"Grazie\" o \"Conferma dell'ordine\".<\/li>\n\n\n\n<li>Salvare l'etichetta.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pubblicare le modifiche:\n<ul class=\"wp-block-list\">\n<li>Fare clic su \"Invia\" nell'angolo superiore destro dell'interfaccia di Google Tag Manager.<\/li>\n\n\n\n<li>Aggiungete un nome di versione e una descrizione descrittiva per le vostre modifiche.<\/li>\n\n\n\n<li>Fare clic su \"Pubblica\" per pubblicare le modifiche al contenitore.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Testare l'implementazione:\n<ul class=\"wp-block-list\">\n<li>Effettuate un acquisto di prova sul vostro sito WooCommerce e raggiungete la pagina \"Grazie\" o \"Conferma dell'ordine\".<\/li>\n\n\n\n<li>Nell'interfaccia di Google Analytics 4, passare alla sezione \"Tempo reale\" e verificare se gli eventi di acquisto vengono monitorati.<\/li>\n\n\n\n<li>Verificare che gli eventi siano registrati correttamente nei rapporti di Google Analytics.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Seguendo questi passaggi, dovreste essere in grado di impostare un contenitore di Google Tag Manager e aggiungere Google Analytics 4 per tracciare gli acquisti nel vostro negozio WooCommerce. Ricordate di regolare i trigger e le altre configurazioni in base alle vostre esigenze specifiche e ai requisiti di tracciamento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tracciamento delle transazioni e dei ricavi delle transazioni con GA4 e GTM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se ho bisogno di tracciare le transazioni e i ricavi delle transazioni, ci sono altri passi da fare?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per tracciare le transazioni e i ricavi delle transazioni in Google Analytics 4 utilizzando Google Tag Manager, \u00e8 necessario impostare un monitoraggio ecommerce avanzato. Ecco i passaggi aggiuntivi:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Abilitare l'Ecommerce migliorato in Google Analytics 4:\n<ul class=\"wp-block-list\">\n<li>Andare alla propriet\u00e0 Google Analytics 4.<\/li>\n\n\n\n<li>Nella barra laterale sinistra, fare clic su \"Flussi di dati\".<\/li>\n\n\n\n<li>Fare clic sul flusso di dati e poi su \"Configura\" accanto a \"Misurazione avanzata\".<\/li>\n\n\n\n<li>Attivare l'opzione \"Acquisti e-commerce\".<\/li>\n\n\n\n<li>Salvare le modifiche.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Configurare Ecommerce migliorato in Google Tag Manager:\n<ul class=\"wp-block-list\">\n<li>Nell'interfaccia di Google Tag Manager, aprire il contenitore.<\/li>\n\n\n\n<li>Fare clic su \"Tag\" nella barra laterale sinistra e trovare il tag Google Analytics 4 esistente per il monitoraggio degli acquisti.<\/li>\n\n\n\n<li>Modificare il tag e scorrere fino alla sezione \"Configurazione del tag\".<\/li>\n\n\n\n<li>Fare clic sulla casella di controllo \"Abilita funzionalit\u00e0 Ecommerce migliorate\".<\/li>\n\n\n\n<li>Salvare l'etichetta.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Inviare i dati di Enhanced Ecommerce a Google Analytics:\n<ul class=\"wp-block-list\">\n<li>Sempre nell'interfaccia di Google Tag Manager, andate su \"Variabili\" nella barra laterale sinistra.<\/li>\n\n\n\n<li>Fare clic su \"Configura\" nella sezione \"Variabili incorporate\".<\/li>\n\n\n\n<li>Abilitare le seguenti variabili nella categoria \"Enhanced Ecommerce\":\n<ul class=\"wp-block-list\">\n<li>\"ID transazione\"<\/li>\n\n\n\n<li>\"Affiliazione\"<\/li>\n\n\n\n<li>\"Entrate totali\"<\/li>\n\n\n\n<li>\"Tassa\"<\/li>\n\n\n\n<li>\"Spedizione\"<\/li>\n\n\n\n<li>\"Codice coupon\"<\/li>\n\n\n\n<li>\"ID prodotto\"<\/li>\n\n\n\n<li>\"Nome del prodotto\"<\/li>\n\n\n\n<li>\"Prezzo del prodotto\"<\/li>\n\n\n\n<li>\"Quantit\u00e0\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Salvare le modifiche.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Aggiornare il tag Google Analytics 4 con i dati di Enhanced Ecommerce:\n<ul class=\"wp-block-list\">\n<li>Tornare al tag 4 di Google Analytics per il monitoraggio degli acquisti.<\/li>\n\n\n\n<li>Scorrere fino alla sezione \"Campi da impostare\".<\/li>\n\n\n\n<li>Aggiungere i seguenti campi e valori:\n<ul class=\"wp-block-list\">\n<li>Nome del campo: \"send_to\" Valore: \"G-XXXXXXXX\" (l'ID di misurazione di Google Analytics).<\/li>\n\n\n\n<li>Nome del campo: \"nome_evento\" Valore: \"acquisto\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Nella sezione \"Altre impostazioni\", espandere il menu a tendina \"Ecommerce\".<\/li>\n\n\n\n<li>Configurare i seguenti campi:\n<ul class=\"wp-block-list\">\n<li>\"ID transazione\": Scegliere la variabile corrispondente.<\/li>\n\n\n\n<li>\"Affiliazione\": Scegliere la variabile corrispondente.<\/li>\n\n\n\n<li>\"Valore\": Scegliere la variabile corrispondente per i ricavi totali.<\/li>\n\n\n\n<li>\"Tassa\": Scegliere la variabile corrispondente.<\/li>\n\n\n\n<li>\"Spedizione\": Scegliere la variabile corrispondente.<\/li>\n\n\n\n<li>\"Coupon\": Scegliere la variabile corrispondente per il codice coupon.<\/li>\n\n\n\n<li>\"Elementi\": Configurare i seguenti sottocampi:\n<ul class=\"wp-block-list\">\n<li>\"ID articolo\": Scegliere la variabile corrispondente per l'ID prodotto.<\/li>\n\n\n\n<li>\"Nome articolo\": Scegliere la variabile corrispondente per il nome del prodotto.<\/li>\n\n\n\n<li>\"Prezzo\": Scegliere la variabile corrispondente al prezzo del prodotto.<\/li>\n\n\n\n<li>\"Quantit\u00e0\": Scegliere la variabile corrispondente.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Salvare l'etichetta.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pubblicare le modifiche:\n<ul class=\"wp-block-list\">\n<li>Fare clic su \"Invia\" nell'angolo superiore destro dell'interfaccia di Google Tag Manager.<\/li>\n\n\n\n<li>Aggiungete un nome di versione e una descrizione descrittiva per le vostre modifiche.<\/li>\n\n\n\n<li>Fare clic su \"Pubblica\" per pubblicare le modifiche al contenitore.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Testare l'implementazione:\n<ul class=\"wp-block-list\">\n<li>Effettuate un acquisto di prova sul vostro sito WooCommerce e raggiungete la pagina \"Grazie\" o \"Conferma dell'ordine\".<\/li>\n\n\n\n<li>Nell'interfaccia di Google Analytics 4, passare alla sezione \"Conversioni &gt; Ecommerce &gt; Acquisti\".<\/li>\n\n\n\n<li>Verificare che i dati della transazione, comprese le informazioni su ricavi, imposte, spedizione e coupon, siano registrati correttamente.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Seguendo questi passaggi aggiuntivi, dovreste essere in grado di tracciare le transazioni e i ricavi delle transazioni utilizzando Google Analytics 4 con un monitoraggio ecommerce avanzato nel vostro negozio WooCommerce. Ricordate di regolare la configurazione in base alle vostre esigenze specifiche e ai dati disponibili nella vostra configurazione di WooCommerce.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ho Woocommerce. Vorrei creare un contenitore di Google Tag Manager e aggiungervi Google Analytics 4 per monitorare gli acquisti. Quali passi devo compiere? Per configurare Google Tag Manager e aggiungere Google Analytics 4 per monitorare gli acquisti nel vostro negozio WooCommerce, seguite questi passaggi: Seguendo questi passaggi, dovreste...<\/p>","protected":false},"author":1,"featured_media":2611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[61,49,52],"tags":[],"class_list":["post-2605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-technical","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Add Google Analytics 4 (GA4) to a Woocommerce site with Tag Manager (GTM) - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/google-analytics-4-gtm-woocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add Google Analytics 4 (GA4) to a Woocommerce site with Tag Manager (GTM) - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"I have Woocommerce. I would like to create a Google Tag Manager Container and add Google Analytics 4 to it to track purchases. What steps should I take? To set up Google Tag Manager and add Google Analytics 4 to track purchases in your WooCommerce store, follow these steps: By following these steps, you should...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/it\/google-analytics-4-gtm-woocommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Jonathan.Bjorkskog\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T04:37:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T06:59:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/GA4-GTM-Woocommercce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JonathanBJ\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-analytics-4-gtm-woocommerce#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-analytics-4-gtm-woocommerce\"},\"author\":{\"name\":\"Jonathan\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/person\\\/dc27f073951abad63af3a5988d59cad0\"},\"headline\":\"Add Google Analytics 4 (GA4) to a Woocommerce site with Tag Manager (GTM)\",\"datePublished\":\"2023-06-07T04:37:22+00:00\",\"dateModified\":\"2023-06-07T06:59:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-analytics-4-gtm-woocommerce\"},\"wordCount\":866,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-analytics-4-gtm-woocommerce#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/GA4-GTM-Woocommercce.png\",\"articleSection\":[\"Analytics\",\"Technical\",\"Wordpress\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-analytics-4-gtm-woocommerce#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-analytics-4-gtm-woocommerce\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-analytics-4-gtm-woocommerce\",\"name\":\"Add Google Analytics 4 (GA4) to a Woocommerce site with Tag Manager (GTM) - 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