{"id":1299,"date":"2014-09-01T06:57:20","date_gmt":"2014-09-01T06:57:20","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=1299"},"modified":"2014-09-02T06:57:33","modified_gmt":"2014-09-02T06:57:33","slug":"google-kills-authorship-markup-search-results-page","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/it\/google-kills-authorship-markup-search-results-page","title":{"rendered":"Google elimina il markup authorship nella pagina dei risultati di ricerca"},"content":{"rendered":"<p>Un paio di anni fa, quando Google ha lanciato il suo tentativo di social network, Google +, ci sono state molte polemiche sul fatto che avrebbe influenzato o meno i risultati di ricerca. Una cosa di cui si \u00e8 parlato molto \u00e8 che <strong>rango dell'autore e markup dell'autore<\/strong>.<!--more--><\/p>\n<h2>Le insegne degli autori scompaiono dai risultati di ricerca di Google<\/h2>\n<p>Google+ consigliava alle persone di mettere il simbolo \"<em>autore<\/em>\" nel markup di tutti i contenuti dei siti web creati per mostrare a Google che la pagina \u00e8 di vostra propriet\u00e0 e, come bonus, ottenere la foto del vostro profilo nella pagina dei risultati di ricerca di Google (SERP). Alcuni segnali di un aumento del ranking sono stati notati da alcune persone.<\/p>\n<p>Ma ora Google elimina l'immagine del profilo dalla SERP. E anche il nome.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1300\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp-620x350.jpg\" alt=\"googleauthorship-serp\" width=\"620\" height=\"350\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp-620x350.jpg 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp-624x353.jpg 624w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp-300x169.jpg 300w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/googleauthorship-serp.jpg 661w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Quindi, ora non vedo pi\u00f9 alcun motivo per lasciare il markup di Google+ nel codice sorgente.<\/p>\n<h2>Perch\u00e9 Google ha rimosso le immagini e il nome dell'authorship?<\/h2>\n<p><a href=\"https:\/\/plus.google.com\/+JohnMueller\/posts\/HZf3KDP1Dm8\" target=\"_blank\"><strong style=\"font-style: inherit;\">John Muller<\/strong>\u00a0scrive<\/a>\u00a0\"<em>Abbiamo ricevuto molti feedback utili da tutti i tipi di webmaster e utenti e abbiamo perfezionato, aggiornato e affinato il riconoscimento e la visualizzazione delle informazioni sulla paternit\u00e0. Purtroppo, abbiamo anche osservato che queste informazioni non sono utili ai nostri utenti come speravamo, e possono addirittura distrarre dai risultati. Per questo motivo abbiamo preso la difficile decisione di non mostrare pi\u00f9 l'authorship nei risultati di ricerca.<\/em>\"<\/p>\n<p>Almeno cos\u00ec dice Google.<\/p>\n<h3>Altre persone sottolineano cose come queste:<\/h3>\n<ul>\n<li>Sono cos\u00ec poche le persone che utilizzano il markup che Google non ha mai potuto utilizzarlo veramente.<\/li>\n<li>I risultati di ricerca con immagini e stili extra hanno ottenuto molti pi\u00f9 clic rispetto agli annunci di Google AdWords in alto, il che significa che Google ha perso denaro.<\/li>\n<\/ul>\n<p>Quale pensa sia il motivo?<\/p>\n<p><small>Crediti per l'immagine di intestazione: <a href=\"https:\/\/www.flickr.com\/photos\/pasukaru76\/5448954584\/in\/photolist-azrfv7-5KBLxs-azGAhq-6QKgfX-5F1Nni-4jZkGC-5DQsaK-azWnwf-5Djes7-68wrUA-6QPnY7-6QPp2N-6QKkGc-6QT5S7-8525gD-iSCT8-iSCT9-5F1NcB-5F1NxP-9ivjmQ-7RkaQ4-8TxzUS-849pkU-pkv7S-6T8L4v-8j9ojZ-8jcyNG-5BMvSu-5BHeT2-8jcz1y-8jcxfA-5BHexP-8jcBpN-8j9ktt-8Rhxzd-8jcvTs-8j9oe8-8jcBz7-8jcBto-8j9o9D-8j9m5r-8j9jBp-8j9gGr-8jcvNq-8jcADC-8jcAPb-8j9mNx-8j9k8r-8jcxnh-8j9iog\" target=\"_blank\" rel=\"nofollow\">Pascal su Flickr con licenza CC<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>Un paio di anni fa, quando Google ha lanciato il suo tentativo di social network, Google +, ci sono state molte polemiche sul fatto che avrebbe influenzato o meno i risultati di ricerca. Una cosa di cui si \u00e8 parlato molto \u00e8 il rank dell'autore e il markup dell'autore.<\/p>","protected":false},"author":1,"featured_media":1301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,53],"tags":[],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google kills authorship markup in search results page - wtf?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/google-kills-authorship-markup-search-results-page\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google kills authorship markup in search results page - wtf?\" \/>\n<meta property=\"og:description\" content=\"A couple of years ago when Google launched their attempt of a social network, Google +, there were a lot of hype about wether it will affect or not affect search results. 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Con una passione per la ricerca organica, i contenuti e la crescita, e un background in tecnologia e codifica, ha un'ampia visione delle strategie e delle tattiche del marketing online. L'aver avviato un'agenzia con pi\u00f9 di 100 dipendenti aiuta inoltre ad avere un'ampia visione di ci\u00f2 che ogni tipo di azienda pu\u00f2 fare per avere successo online.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",1280,853,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o-150x150.jpg",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o-620x413.jpg",620,413,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",768,512,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o-620x413.jpg",620,413,true],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",1280,853,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",1280,853,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",18,12,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",600,400,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",600,400,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",900,600,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",500,333,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",640,427,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",96,64,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2014\/09\/5448954584_13bf706227_o.jpg",150,100,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/it\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"A couple of years ago when Google launched their attempt of a social network, Google +, there were a lot of hype about wether it will affect or not affect search results. One thing that a lot of people have talked about is author rank and author markup.","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/comments?post=1299"}],"version-history":[{"count":1,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1299\/revisions"}],"predecessor-version":[{"id":1302,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1299\/revisions\/1302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media\/1301"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media?parent=1299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/categories?post=1299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/tags?post=1299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}