{"id":1065,"date":"2012-10-22T13:55:19","date_gmt":"2012-10-22T13:55:19","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=1065"},"modified":"2014-08-29T11:37:49","modified_gmt":"2014-08-29T11:37:49","slug":"creating-content-on-websites-the-cheatsheet","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/it\/creating-content-on-websites-the-cheatsheet","title":{"rendered":"Creare contenuti sui siti web, il foglio informativo"},"content":{"rendered":"<p>Se state leggendo il mio blog probabilmente sapete che so qualcosa di <a title=\"<a href=\"https:>seo<\/a> 'n stuff\" href=\"http:\/\/jonathanbjorkskog.com\/category\/seo-search-engine-optimization\/\"&gt;ottimizzazione per i motori di ricerca<\/a>e una parte di questo \u00e8 la creazione di contenuti. Di seguito \u00e8 riportato un elenco da seguire per la creazione di contenuti sul vostro sito web, se volete ottenere la massima visibilit\u00e0 possibile su Google. Un foglio di istruzioni, per cos\u00ec dire.<!--more--><\/p>\n<h2 dir=\"ltr\">Prima di creare contenuti sul sito web, scoprite di cosa scrivere:<\/h2>\n<p>Per prima cosa, individuare la soluzione pi\u00f9 adatta <a href=\"https:\/\/jonathanbjorkskog.com\/it\/explanation\/keyword-2\/\">parola chiave<\/a> o frase chiave per la vostra pagina. Questo pu\u00f2 essere fatto, ad esempio, con <a href=\"https:\/\/adwords.google.com\/o\/KeywordTool\" target=\"_blank\">Strumento per le parole chiave di Google<\/a>. Sceglietene uno che descriva ci\u00f2 che intendete scrivere e che abbia un numero sufficiente di ricerche al mese. Per cominciare, vi suggerisco pi\u00f9 di 100 ricerche. Non pi\u00f9 di 4000, quelle sono probabilmente troppo competitive se avete un piccolo blog o sito web. Se volete puntare su siti pi\u00f9 grandi, con un maggior numero di ricerche, dovete lavorare di pi\u00f9 che scrivere buoni contenuti. Ci concentreremo su questo aspetto un'altra volta. Ora la parte relativa ai contenuti \u00e8 sufficiente. Ora avete una parola chiave e sapete di cosa scrivere, giusto?<br \/>\n<a name=\"retovikto\"><\/a><\/p>\n<h2>Le 3 cose pi\u00f9 importanti quando si creano contenuti per un sito web:<\/h2>\n<h3>1. Titolo (la cosa pi\u00f9 importante):<\/h3>\n<ul>\n<li>La parola chiave deve essere presente nel titolo, il pi\u00f9 presto possibile.<\/li>\n<li>Il titolo deve contenere parole che inducano l'utente a fare clic su di esso. (Il titolo \u00e8 ci\u00f2 che viene visualizzato quando il vostro sito viene trovato su Google).<\/li>\n<li>Il titolo non deve essere pi\u00f9 lungo di 70 caratteri, spazi inclusi.<\/li>\n<\/ul>\n<p><em>Esempi di titoli:<\/em><br \/>\n<a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/11\/good-and-bad-titles-when-creating-content-on-website1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1072\" title=\"titoli buoni e cattivi quando si creano contenuti per un sito web\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/11\/good-and-bad-titles-when-creating-content-on-website1.jpg\" alt=\"titoli buoni e cattivi quando si creano contenuti per un sito web\" width=\"613\" height=\"429\" \/><\/a><\/p>\n<h3>2. Contenuto (tutto ci\u00f2 che \u00e8 presente nella pagina, ci\u00f2 per cui i visitatori sono venuti)<\/h3>\n<ul>\n<li>Il contenuto dovrebbe includere la parola chiave un paio di volte. Non troppo, ma abbastanza.<\/li>\n<li>Utilizzate anche sinonimi e forme diverse della parola in modo naturale.<\/li>\n<li>La densit\u00e0 delle parole chiave non \u00e8 pi\u00f9 cos\u00ec importante, ma se la parola chiave \u00e8 presente in 1-5% del testo \u00e8 ottima. Questa \u00e8 anche una densit\u00e0 molto naturale per un testo su una parola particolare.<\/li>\n<li>Il contenuto deve essere di almeno 400 parole. Se il contenuto si trova in una pagina di elenchi di prodotti o in una pagina di <a title=\"Trucco SEO 2: Usare bene le categorie di WordPress per una migliore ottimizzazione onpage\" href=\"http:\/\/jonathanbjorkskog.com\/it\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\/\">in cima a una categoria<\/a> o pagina tag pu\u00f2 essere pi\u00f9 breve. (Perch\u00e9 poi ci saranno altri contenuti sotto di essa, che contano anch'essi come contenuto di quella pagina).<\/li>\n<\/ul>\n<h3>3. Markup (aiuta Google e gli utenti a sapere esattamente su cosa si concentra la pagina)<\/h3>\n<ul>\n<li>Utilizzare la parola chiave nei titoli (un H1, poi tanti H2 e H3 che si adattino in modo naturale).<\/li>\n<li>Utilizzare il <strong>parola chiave in grassetto<\/strong> da qualche parte nella pagina.<\/li>\n<li>Utilizzate la parola chiave in un alt-tag e in un title-tag per un'immagine sul sito. L'alt-tag in particolare \u00e8 importante al giorno d'oggi. Anche quello aiuta l'immagine a comparire nella ricerca di immagini.<\/li>\n<li>Utilizzate la parola chiave in elenchi, citazioni e <em>testo in corsivo<\/em> se si inserisce naturalmente nella pagina.<\/li>\n<li>Se avete degli url puliti, utilizzate la parola chiave nell'url della pagina.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Quando si creano contenuti sul proprio sito web, \u00e8 necessario utilizzare la parola di cui si tratta, giusto? <\/strong>Perch\u00e9 Google \u00e8 come un ragazzino di 12 anni con ADHD che legge un giornale. Guarda soprattutto tutto ci\u00f2 che risalta. Titoli, grassetti, immagini (nel caso di Google gli alt-tag), citazioni, elenchi, e cos\u00ec via.<\/p>","protected":false},"excerpt":{"rendered":"<p>Se leggete il mio blog, probabilmente sapete che mi occupo di ottimizzazione per i motori di ricerca e che una parte di questa attivit\u00e0 \u00e8 la creazione di contenuti. Qui di seguito trovate un elenco che dovreste seguire quando create contenuti per il vostro sito web, se volete ottenere la massima visibilit\u00e0 possibile su Google. Un foglio di istruzioni, per cos\u00ec dire.<\/p>","protected":false},"author":1,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,62,53],"tags":[],"class_list":["post-1065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-copywriting","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating content on websites, the cheatsheet<\/title>\n<meta name=\"description\" content=\"3 most important things for creating content on a website: Nonono, click the title for reading more! 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Con una passione per la ricerca organica, i contenuti e la crescita, e un background in tecnologia e codifica, ha un'ampia visione delle strategie e delle tattiche del marketing online. L'aver avviato un'agenzia con pi\u00f9 di 100 dipendenti aiuta inoltre ad avere un'ampia visione di ci\u00f2 che ogni tipo di azienda pu\u00f2 fare per avere successo online.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",1200,500,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet-150x150.jpg",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet-620x258.jpg",620,258,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",768,320,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet-620x258.jpg",620,258,true],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",1200,500,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",1200,500,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",18,8,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",600,250,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",600,250,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",1000,417,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",500,208,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",640,267,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",96,40,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",150,63,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/it\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"If you are reading my blog you probably know that I know something about search engine optimization, and one part of that is creating content. Below is a list that you should follow when creating content on your website,\u00a0if you want to get as big visibility as possible in Google. A cheatsheet so to speak.","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/comments?post=1065"}],"version-history":[{"count":16,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1065\/revisions"}],"predecessor-version":[{"id":1277,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1065\/revisions\/1277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media?parent=1065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/categories?post=1065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/tags?post=1065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}