{"id":1048,"date":"2012-09-29T12:29:58","date_gmt":"2012-09-29T12:29:58","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=1048"},"modified":"2014-08-29T11:41:57","modified_gmt":"2014-08-29T11:41:57","slug":"i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/it\/i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics","title":{"rendered":"Intervengo all'SMX di Stoccolma per parlare di tattiche avanzate per i social media"},"content":{"rendered":"<p>Come vi ho detto <a href=\"http:\/\/www.genero.fi\/jonathan-speaking-at-smx-stockholm\" target=\"_blank\">nel blog di Genero<\/a>Sar\u00f2 un relatore all'SMX (<em>Expo del marketing di ricerca<\/em>) a Stoccolma il 15 e 16 ottobre con un sacco di <a href=\"https:\/\/jonathanbjorkskog.com\/it\/12-rules-for-seo\/\">seo<\/a> ed esperti di internet marketing. Sar\u00f2 sul palco con <a href=\"http:\/\/jesperastrom.com\/\" target=\"_blank\">Jesper<\/a>, che si occuper\u00e0 dello stesso argomento.\u00a0<!--more--><\/p>\n<h2>Che tipo di tattiche avanzate per i social media?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1049\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/smxstk12_125_hms.jpg\" alt=\"Come ballare il gangnam style\" width=\"125\" height=\"125\" \/>Parler\u00f2 di alcune tattiche di Social Media che favoriscono anche il vostro sito nei motori di ricerca. Perch\u00e9 nella maggior parte dei casi le campagne sui social media sono solo campagne, vengono pubblicizzate per un po' e poi dimenticate. Tutti i benefici ottenuti con la campagna sono presto dimenticati e inutili. A me piace pensare un po' pi\u00f9 in l\u00e0 e mi piace costruire campagne che possano durare per sempre, o se non lo fanno, dovrebbero almeno dare al vostro sito nuovi contenuti e nuovi link di cui potete beneficiare anche dopo la campagna. E poi stiamo parlando di link VERI, non di condivisioni e like sui social media.<\/p>\n<p>Mi occuper\u00f2 di tattiche che hanno come base Facebook, perch\u00e9 da l\u00ec si pu\u00f2 muovere il maggior numero di persone. Vi parler\u00f2 di una tattica per raccogliere innanzitutto un numero decente di fan su Facebook, per poi \"usare\" i fan il pi\u00f9 possibile. L'uso \u00e8 inteso in senso positivo sia per la pagina che per i fan. Mi piace usarli per creare contenuti sul sito web, poi devono promuovere i propri contenuti il pi\u00f9 possibile per poter ottenere prezzi. Ci\u00f2 significa che prima creeranno molti contenuti, poi andranno sui loro blog e forum di nicchia per promuovere i loro contenuti. E naturalmente li promuoveranno anche su tutti i social media di cui si occupano. Ma non vi dir\u00f2 di pi\u00f9, ora, dovete venire su <a href=\"http:\/\/smxstockholm.se\" target=\"_blank\">SMX Stoccolma<\/a> per saperne di pi\u00f9. Oppure potrei pubblicare qui alcune diapositive in seguito, se \u00e8 consentito.<\/p>\n<blockquote><p>Innanzitutto, raccogliete un numero decente di fan su Facebook. Poi lasciate che i fan facciano il marketing per voi.<\/p><\/blockquote>\n<p>Perch\u00e9 questo \u00e8 l'argomento <strong>Tattiche avanzate per i social media<\/strong> \u00e8 perch\u00e9, per poterlo fare, \u00e8 necessario controllare gran parte delle risorse web di un sito. \u00c8 necessario controllare le parti tecniche del sito, la gestione dei social media per la pagina Facebook e la parte SEO. Inoltre, per ottenere i migliori risultati, \u00e8 consigliabile avere il controllo anche della parte di creazione dei contenuti del sito web.<\/p>\n<h2>Strumenti SEO e Social Media?<\/h2>\n<p><a href=\"http:\/\/smxstockholm.se\/stockholm2012\/agenda\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Tattiche avanzate per i social media alla smx di Stoccolma\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/smxstk12_125_hms.jpg\" alt=\"Tattiche avanzate per i social media alla smx di Stoccolma\" width=\"125\" height=\"125\" \/><\/a>Potrei anche partecipare a un panel per parlare di SEO e strumenti per i social media, ne ho alcuni che uso, ma ne avete alcuni che usate e che pensate dovrei vedere e di cui dovrei parlare? Per favore, ditemelo!<\/p>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/www.flickr.com\/photos\/akasped\/9110105324\/in\/photolist-eT2BsJ-eFe5RQ-cws1om-5kf3ix-noAi3d-eT2EVs-eSQhcV-o3tM21-jqXEyu-yjJb8-5xup9R-dMSjqm-aHc4tx-4VxCTa-jj6X9b-5maoH5-eT3hDJ-eT2nPh-fx41eG-5c2pCr-6FJoSK-53s6H7-pmvZp-eJuNKJ-y2mZQ-aq1S35-5zP9YP-66EpFC-6Gta2E-4MpbJS-4VLBjk-7pKoH7-7wgK7i-4RXxAW-4BwmMX-cYodwG-fMs19h-5zmaYZ-5c6yM1-5c1mxX-3tVsgB-9Ewee4-eHjx9D-8WTYPW-h7uXA4-eT2vdy-eT32SJ-eT3PM7-anjfSo-d9Lt8U\" target=\"_blank\" rel=\"nofollow\">Immagine in evidenza di edward stojakovic sotto licenza CC<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Come vi avevo anticipato nel blog di Genero, sar\u00f2 relatore all'SMX (Search Marketing Expo) di Stoccolma il 15 e 16 ottobre con molti esperti di seo e internet marketing. Sar\u00f2 sul palco con Jesper, che tratter\u00e0 lo stesso argomento.\u00a0<\/p>","protected":false},"author":1,"featured_media":1278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[56,59,53,60],"tags":[],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-tricks","category-seo","category-seo-search-engine-optimization","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I am speaking at SMX Stockholm about advanced social media tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I am speaking at SMX Stockholm about advanced social media tactics\" \/>\n<meta property=\"og:description\" content=\"As I told you in the Genero blog, I am going to be a speaker at the SMX (Search Marketing Expo) in Stockholm 15 and 16 October with a lot of seo and internet marketing experts. 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Con una passione per la ricerca organica, i contenuti e la crescita, e un background in tecnologia e codifica, ha un'ampia visione delle strategie e delle tattiche del marketing online. L'aver avviato un'agenzia con pi\u00f9 di 100 dipendenti aiuta inoltre ad avere un'ampia visione di ci\u00f2 che ogni tipo di azienda pu\u00f2 fare per avere successo online.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",2048,1536,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k-150x150.jpg",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k-620x465.jpg",620,465,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",768,576,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k-620x465.jpg",620,465,true],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",1536,1152,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",2048,1536,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",16,12,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",533,400,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",600,450,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",800,600,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",500,375,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",640,480,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",96,72,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/09\/9110105324_d3cf712d7d_k.jpg",150,113,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/it\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"As I told you in the Genero blog, I am going to be a speaker at the SMX (Search Marketing Expo) in Stockholm 15 and 16 October with a lot of seo and internet marketing experts. I am going to be on stage with Jesper, who is going to cover things on the same topic.\u00a0","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":5,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1048\/revisions"}],"predecessor-version":[{"id":1279,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/posts\/1048\/revisions\/1279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media\/1278"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/categories?post=1048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/tags?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}