{"id":2451,"date":"2023-04-03T11:33:20","date_gmt":"2023-04-03T11:33:20","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/white-hat-2"},"modified":"2023-04-03T11:33:20","modified_gmt":"2023-04-03T11:33:20","slug":"white-hat-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/it\/explanation\/white-hat-2","title":{"rendered":"Cappello bianco"},"content":{"rendered":"

White Hat \u00e8 un termine utilizzato nel mondo dell'ottimizzazione dei motori di ricerca (seo<\/a>) per descrivere le pratiche etiche e legittime utilizzate per migliorare il posizionamento di un sito web nelle pagine dei risultati dei motori di ricerca (SERP). Le tecniche White Hat includono la creazione di contenuti di alta qualit\u00e0, l'ottimizzazione della struttura e del design del sito web e la creazione di backlink naturali da fonti affidabili. Queste tecniche sono in contrasto con la SEO Black Hat, che prevede l'uso di tattiche non etiche e manipolative per cercare di ingannare i motori di ricerca e far salire il posizionamento di un sito web. Utilizzando le tecniche White Hat SEO, i proprietari di siti web possono migliorare la loro visibilit\u00e0 online e attirare pi\u00f9 traffico organico verso il loro sito, evitando al contempo penalizzazioni e conseguenze negative da parte dei motori di ricerca. In generale, il White Hat SEO \u00e8 una parte essenziale di qualsiasi strategia di marketing digitale di successo.<\/p>\n

Il cappello bianco in sintesi<\/h2>\n
    \n
  1. Il White Hat SEO si riferisce a tecniche etiche e legittime utilizzate per migliorare il posizionamento di un sito web sui motori di ricerca.<\/li>\n
  2. Queste tecniche includono la creazione di contenuti di alta qualit\u00e0, l'ottimizzazione della struttura e del design del sito web e la creazione di backlink naturali.<\/li>\n
  3. Il White Hat SEO si concentra sulla fornitura di valore agli utenti e sul rispetto delle linee guida dei motori di ricerca, piuttosto che sul tentativo di manipolare i risultati di ricerca.<\/li>\n
  4. Utilizzando il White Hat SEO, i siti web possono migliorare la loro visibilit\u00e0 e attrarre pi\u00f9 traffico organico, con conseguente aumento delle conversioni e dei ricavi.<\/li>\n
  5. La White Hat SEO \u00e8 una strategia a lungo termine che richiede pazienza e dedizione, ma che alla fine porta a un successo sostenibile nelle classifiche dei motori di ricerca.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    White Hat \u00e8 un termine utilizzato nel mondo dell'ottimizzazione dei motori di ricerca (seo) per descrivere le pratiche etiche e legittime utilizzate per migliorare il posizionamento di un sito web nelle pagine dei risultati dei motori di ricerca (SERP). Le tecniche White Hat includono la creazione di contenuti di alta qualit\u00e0, l'ottimizzazione della struttura e del design del sito web e la creazione di backlink naturali da fonti affidabili. Queste tecniche...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[81,113],"class_list":["post-2451","explanation","type-explanation","status-publish","hentry","category-seo","word-seo","word-w"],"yoast_head":"\nWhite Hat - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/explanation\/white-hat-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Hat - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"White Hat is a term used in the world of search engine optimization (seo) to describe ethical and legitimate practices that are used to improve a website’s ranking on search engine results pages (SERPs). White Hat techniques include creating high-quality content, optimizing website structure and design, and building natural backlinks from reputable sources. These techniques...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/it\/explanation\/white-hat-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/white-hat-2\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/white-hat-2\",\"name\":\"White Hat - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"datePublished\":\"2023-04-03T11:33:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/white-hat-2#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/white-hat-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/white-hat-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explanations\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Dictionary: SEO Glossary with difficult words explained\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"W\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\\\/w\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"White Hat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cappello bianco - Jonathan Bj\u00f6rkskog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/it\/explanation\/white-hat-2\/","og_locale":"it_IT","og_type":"article","og_title":"White Hat - Jonathan Bj\u00f6rkskog","og_description":"White Hat is a term used in the world of search engine optimization (seo) to describe ethical and legitimate practices that are used to improve a website’s ranking on search engine results pages (SERPs). White Hat techniques include creating high-quality content, optimizing website structure and design, and building natural backlinks from reputable sources. These techniques...","og_url":"https:\/\/jonathanbjorkskog.com\/it\/explanation\/white-hat-2\/","og_site_name":"Jonathan Bj\u00f6rkskog","twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/white-hat-2","url":"https:\/\/jonathanbjorkskog.com\/explanation\/white-hat-2","name":"Cappello bianco - Jonathan Bj\u00f6rkskog","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"datePublished":"2023-04-03T11:33:20+00:00","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/white-hat-2#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/explanation\/white-hat-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/white-hat-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"Explanations","item":"https:\/\/jonathanbjorkskog.com\/explanation"},{"@type":"ListItem","position":3,"name":"SEO Dictionary: SEO Glossary with difficult words explained","item":"https:\/\/jonathanbjorkskog.com\/word\/seo"},{"@type":"ListItem","position":4,"name":"W","item":"https:\/\/jonathanbjorkskog.com\/word\/seo\/w"},{"@type":"ListItem","position":5,"name":"White Hat"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Marketing della crescita dal 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/it\/author"},"uagb_comment_info":0,"uagb_excerpt":"White Hat is a term used in the world of search engine optimization (seo) to describe ethical and legitimate practices that are used to improve a website’s ranking on search engine results pages (SERPs). White Hat techniques include creating high-quality content, optimizing website structure and design, and building natural backlinks from reputable sources. These techniques...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/explanation\/2451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/explanation"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/types\/explanation"}],"version-history":[{"count":0,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/explanation\/2451\/revisions"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/media?parent=2451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/categories?post=2451"},{"taxonomy":"word","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/it\/wp-json\/wp\/v2\/word?post=2451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}