{"id":1797,"date":"2022-02-07T19:03:24","date_gmt":"2022-02-07T19:03:24","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&#038;p=1797"},"modified":"2022-02-07T19:03:27","modified_gmt":"2022-02-07T19:03:27","slug":"off-page-optimization","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/it\/explanation\/off-page-optimization","title":{"rendered":"Ottimizzazione off-page"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'ottimizzazione off-page \u00e8 il processo di ottimizzazione di un sito web o di una pagina web per un migliore posizionamento sui motori di ricerca, migliorando la sua visibilit\u00e0 con tattiche che avvengono al di fuori del sito, perlopi\u00f9 intendendo la costruzione di link e la link popularity. Questo pu\u00f2 essere fatto attraverso tecniche come il guest blogging, la collaborazione con i blog, il PR, l'Outreach e l'invio di directory. La tattica pi\u00f9 consigliata \u00e8 quella di creare contenuti, risorse o strumenti talmente validi che guadagnerebbero backlink da soli se i siti giusti ne venissero a conoscenza. Quindi contattare le persone che stanno dietro a quei siti.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1644260263320\"><strong class=\"schema-faq-question\">Cosa significa backlink?<\/strong> <p class=\"schema-faq-answer\">Un backlink \u00e8 quando qualcuno rimanda al vostro sito web dalla propria pagina, aiutandovi a posizionarvi pi\u00f9 in alto nelle pagine dei risultati dei motori di ricerca (SERP). Inoltre, vi fornisce traffico di riferimento quando le persone cliccano sul link dell'altro sito e finiscono sul vostro.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644260307643\"><strong class=\"schema-faq-question\">Cosa sono i link no-follow?<\/strong> <p class=\"schema-faq-answer\">I No follow contengono tag HTML \"rel=nofollow\", il che significa che non trasmettono link juice e non possono aiutare il destinatario di quel link a posizionarsi pi\u00f9 in alto nelle SERP.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644260320468\"><strong class=\"schema-faq-question\">Perch\u00e9 i link interni sono importanti?<\/strong> <p class=\"schema-faq-answer\">Il linking interno si riferisce all'aggiunta di link tra pagine dello stesso sito web (ad esempio, se ci sono pi\u00f9 prodotti elencati su un sito di e-commerce). Il collegamento interno contribuisce a creare coerenza. \u00c8 anche un buon modo per introdurre nuovi prodotti e servizi sul vostro sito, oltre che per aiutare gli utenti a rimanere pi\u00f9 a lungo sul vostro sito.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644260370679\"><strong class=\"schema-faq-question\">Che cos'\u00e8 l'ottimizzazione off-page?<\/strong> <p class=\"schema-faq-answer\">Tecniche di ottimizzazione off-page: La creazione di link \u00e8 una componente importante dell'ottimizzazione per i motori di ricerca (<a href=\"https:\/\/jonathanbjorkskog.com\/it\/12-rules-for-seo\/\">seo<\/a>). I siti che si collegano al vostro trasmetteranno autorit\u00e0 e fiducia attraverso i collegamenti ipertestuali al vostro sito. Esistono molti modi in cui i webmaster e i proprietari di blog possono stabilire collegamenti tra i loro siti: link reciproci, link contestuali, aggregazione di notizie\/contenuti, link ai profili dei forum, cooperazione tra blog, outreach, PR, pubblicit\u00e0 a pagamento (recensioni sponsorizzate), ecc.<br\/><\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>L'ottimizzazione off-page \u00e8 il processo di ottimizzazione di un sito web o di una pagina web per un migliore posizionamento sui motori di ricerca, migliorando la sua visibilit\u00e0 con tattiche che avvengono al di fuori del sito, perlopi\u00f9 intendendo la costruzione di link e la link popularity. Ci\u00f2 pu\u00f2 essere fatto attraverso tecniche come il guest blogging, la collaborazione con i blog, il PR, l'Outreach e l'invio di directory. Il metodo pi\u00f9 consigliato...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[],"word":[],"class_list":["post-1797","explanation","type-explanation","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Off-page optimization - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/explanation\/off-page-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Off-page optimization - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Off-page optimization is the process of optimizing a website or web page for better search engine ranking by improving its visibility with tactics happening outside of the site, mostly meaning link building and link popularity. 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