{"id":1778,"date":"2022-02-04T13:12:03","date_gmt":"2022-02-04T13:12:03","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&p=1778"},"modified":"2022-02-04T13:16:42","modified_gmt":"2022-02-04T13:16:42","slug":"keyword-explained","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/it\/explanation\/keyword-explained","title":{"rendered":"Parola chiave spiegata"},"content":{"rendered":"

A parola chiave<\/a> <\/strong>\u00e8 una parola o una frase che si vuole far apparire in una ricerca su Google con una determinata pagina. Tutte le pagine del vostro sito web possono avere le proprie parole chiave.<\/p>\n\n\n\n

In breve, una parola chiave pu\u00f2 essere pi\u00f9 di una parola: pu\u00f2 essere una frase. Anche un'intera frase pu\u00f2 essere una parola chiave, definita longtail keyword.<\/p>\n\n\n\n

Di solito si scelgono le parole chiave per le pagine o i post in base al volume di ricerca. Una parola o una frase pi\u00f9 breve, come \"vitamine\", ha un volume di ricerca pi\u00f9 elevato di una parola pi\u00f9 lunga, come \"carenza di vitamine nei vegani\". Lo stesso vale per la concorrenza: di solito \u00e8 molto pi\u00f9 difficile comparire su Google per una parola ad alto volume che per una frase a basso volume composta da poche parole.<\/p>\n\n\n\n

Le parole chiave a coda lunga o frase a coda lunga si riferiscono a una frase pi\u00f9 lunga, di solito con un volume pi\u00f9 basso e una minore concorrenza. Spesso \u00e8 pi\u00f9 facile comparire per parole chiave a coda lunga che per frasi brevi di una o due parole.<\/p>\n\n\n\n

In precedenza esisteva anche un meta-tag chiamato \"meta keyword\", che a volte faceva riferimento a parole chiave o termini di ricerca, ma il contenuto di questo tag non viene pi\u00f9 preso in considerazione dai motori di ricerca e pu\u00f2 essere tranquillamente ignorato.<\/p>\n\n\n\n

Per seguire la posizione in cui apparite su Google quando cercate diverse parole chiave (la vostra posizione nella SERP), avete bisogno di una monitoraggio del rango<\/a> strumento<\/a>.<\/p>\n\n\n\n

\n

Sinonimi di parole chiave<\/h3>\n\n\n\n

Nella chat di tutti i giorni si possono sentire anche sinonimi come parole di supporto, parole centrali, parole in codice, parole indizio o parole chiave. Oppure, perch\u00e9 non limitarsi a termini di ricerca, frasi di ricerca o frasi chiave?<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Una parola chiave \u00e8 una parola o una frase che si vuole far apparire in una ricerca su Google con una determinata pagina. Tutte le pagine del vostro sito web possono avere le proprie parole chiave. In breve, una parola chiave pu\u00f2 essere pi\u00f9 di una parola, pu\u00f2 essere una frase. Un'intera frase pu\u00f2 anche essere una...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,53],"word":[78,77,81],"class_list":["post-1778","explanation","type-explanation","status-publish","hentry","category-seo","category-seo-search-engine-optimization","word-growth-hacking","word-marketing","word-seo"],"yoast_head":"\nKeyword explained - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/it\/explanation\/keyword-explained\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword explained - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"A keyword is a word or phrase that you want to show up for in a Google search with a particular page. 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