1.0Jonathan Björkskoghttps://jonathanbjorkskog.com/itJonathanhttps://jonathanbjorkskog.com/it/author/adminrich600338<blockquote class="wp-embedded-content" data-secret="HwCmXM4gS0"><a href="https://jonathanbjorkskog.com/it/explanation/a-b-testing">Test A/B</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://jonathanbjorkskog.com/it/explanation/a-b-testing/embed#?secret=HwCmXM4gS0" width="600" height="338" title=""Test A/B" - Jonathan Björkskog" data-secret="HwCmXM4gS0" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://jonathanbjorkskog.com/wp-includes/js/wp-embed.min.js </script>Loading… A/B Testing at  glance Loading… Involves creating two or more versions of a webpage or app feature Randomly assigns users to each version to compare performance Can be used to test different elements such as headlines, images, and calls to action Allows for data-driven decision making to improve user experience and conversion rates