{"id":573,"date":"2020-07-20T14:09:10","date_gmt":"2020-07-20T14:09:10","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=573"},"modified":"2024-09-04T07:40:58","modified_gmt":"2024-09-04T07:40:58","slug":"track-facebook-likes-and-shares-on-your-website","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/fi\/track-facebook-likes-and-shares-on-your-website","title":{"rendered":"Seuraa Facebook-tykk\u00e4yksi\u00e4 ja -jakoja verkkosivustollasi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tiesitk\u00f6, ett\u00e4 Facebookissa on ominaisuus, jonka avulla voimme tarkistaa<strong>Facebook-tykk\u00e4ysten ja -sharesien ker\u00e4\u00e4minen ulkoiselta verkkosivustolta<\/strong>? Saat k\u00e4ytt\u00f6\u00f6n tietoja, joita et voi saada Google Analyticsin avulla.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Nopea ty\u00f6kalu Facebook-jakojen tarkistamiseen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Minun on usein tarkistettava postauksen tai sivun jakojen m\u00e4\u00e4r\u00e4 nopeasti, joten tein sit\u00e4 varten pienen ty\u00f6kalun. Sin\u00e4kin voit k\u00e4ytt\u00e4\u00e4 sit\u00e4. Liit\u00e4 vain sivusi tai postauksesi URL-osoite, ja ty\u00f6kalu kertoo heti, kuinka monta jakoa se on saanut.<\/p>\n\n\n\n<div class=\"wp-block-group has-theme-palette-7-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Facebook Jaa ja tykk\u00e4\u00e4 -tarkistaja<\/h3>\n\n\n    <form  action=\"\" autocomplete=\"on\" method=\"post\" data-trp-original-action=\"\" > \n        <div id=\"input_text\">\n            <label>Postauksen tai sivun URL-osoite:<\/label>\n            <input type=\"text\" id=\"link\" name=\"link\" required=\"required\" value=\"\" \/>\n          \n            <input type=\"submit\" id=\"run_btn\" value=\"Tarkista osakkeet\" \/>\n        <\/div>\n    <input type=\"hidden\" name=\"trp-form-language\" value=\"fi\"\/><\/form>\n    \n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4et n\u00e4m\u00e4 asiat, kun k\u00e4yt\u00e4t ty\u00f6kalua:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reaktiot yhteens\u00e4<\/strong> (tykk\u00e4\u00e4, syd\u00e4n, nauraa jne.): Reaktioiden m\u00e4\u00e4r\u00e4 (tykk\u00e4ykset, syd\u00e4met, viha, nauru jne.), jotka viesti sai, kun se jaettiin Facebookissa.<\/li>\n\n\n\n<li><strong>Facebook-kommentit<\/strong>: Kommenttien m\u00e4\u00e4r\u00e4, jonka postaus on saanut, kun se jaettiin Facebookissa.<\/li>\n\n\n\n<li><strong>Facebook-osakkeet<\/strong>: Kuinka monta kertaa postaus jaettiin Facebookissa.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Insightsin vanhat ohjeet alkavat t\u00e4\u00e4lt\u00e4:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"90\" src=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-for-your-website.png\" alt=\"Seuraa Facebook-tykk\u00e4yksi\u00e4 verkkosivustosi oivallusten avulla\" class=\"wp-image-703\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Seuraa Facebookin osakkeita ja tykk\u00e4yksi\u00e4 ilman kolmannen osapuolen sovellusta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u00c4IVITYS<\/strong> 2021: Mutta j\u00e4t\u00e4n silti ohjeet t\u00e4nne alle, jos se alkaa taas toimia. Facebook Insightsia k\u00e4ytettiin sivustolla tapahtuneiden tykk\u00e4ysten ja jakojen seuraamiseen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voidaan asentaa jokaiselle verkkosivustolle, ja voit k\u00e4ytt\u00e4\u00e4 sit\u00e4 suoraan Facebookin analytiikkaty\u00f6kalusta nimelt\u00e4 \"Insights\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensin sinun on asennettava ominaisuus. Se menee n\u00e4in:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Siirry osoitteeseen <a title=\"facebook.com\/insights\" href=\"http:\/\/www.facebook.com\/insights\" target=\"_blank\" rel=\"noopener noreferrer\">facebook.com\/insights<\/a>.<\/li>\n\n\n\n<li>Napsauta pient\u00e4 vihre\u00e4\u00e4 painiketta <em>oivalluksia verkkosivustollesi <\/em>oikeassa yl\u00e4kulmassa.<\/li>\n\n\n\n<li>Facebookin ponnahdusikkuna tulee n\u00e4kyviin<br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/04\/add-facebook-insights-and-track-like-and-share-buttons.png\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"301\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/04\/add-facebook-insights-and-track-like-and-share-buttons-620x301.png\" alt=\"Seuraa Facebook-tykk\u00e4yksi\u00e4 ja -osuuksia verkkosivustollesi\" class=\"wp-image-574\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/04\/add-facebook-insights-and-track-like-and-share-buttons-620x301.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/04\/add-facebook-insights-and-track-like-and-share-buttons.png 1106w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><figcaption class=\"wp-element-caption\">Seuranta on eritt\u00e4in helppo m\u00e4\u00e4ritt\u00e4\u00e4<\/figcaption><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Kirjoita URL-osoitteesi \"Domain\"-kentt\u00e4\u00e4n.<\/li>\n\n\n\n<li>Valitse \"Link with\" -ruutuun, kuka saa n\u00e4hd\u00e4 verkkosivuston tai blogin oivallukset. Voit linkitt\u00e4\u00e4 sen itsellesi tai Facebook-fanisivulle. Jos linkit\u00e4t sen Facebookin fanisivulle, jokainen kyseisen sivun yll\u00e4pit\u00e4j\u00e4 voi tarkistaa tiedot. N\u00e4in on toimittava, jos haluat, ett\u00e4 useammalla kuin yhdell\u00e4 henkil\u00f6ll\u00e4 (sinulla) on p\u00e4\u00e4sy Insights-tietoihin.<\/li>\n\n\n\n<li>Mene verkkosivuillesi ja liit\u00e4  verkkosivustosi HEAD-osioon. Vaihda *** omaan numeroosi, minun tapauksessani se oli<\/li>\n\n\n\n<li>Napsauta \"Get Insights\" ja olet valmis. Jos et n\u00e4e mit\u00e4\u00e4n tietoja, sinun on ehk\u00e4 p\u00e4ivitett\u00e4v\u00e4 sivu, jotta n\u00e4et tiedot.<\/li>\n<\/ol>\n\n\n\n<li>Kirjoita URL-osoitteesi \"Domain\"-kentt\u00e4\u00e4n.<\/li>\n\n\n\n<li>Valitse \"Link with\" -ruutuun, kuka saa n\u00e4hd\u00e4 verkkosivuston tai blogin oivallukset. Voit linkitt\u00e4\u00e4 sen itsellesi tai Facebook-fanisivulle. Jos linkit\u00e4t sen Facebookin fanisivulle, jokainen kyseisen sivun yll\u00e4pit\u00e4j\u00e4 voi tarkistaa tiedot. N\u00e4in on toimittava, jos haluat, ett\u00e4 useammalla kuin yhdell\u00e4 henkil\u00f6ll\u00e4 (sinulla) on p\u00e4\u00e4sy Insights-tietoihin.<\/li>\n\n\n\n<li>Siirry verkkosivustollesi ja liit\u00e4 <span style=\"color: #ff6600;\">&lt;meta property=&#8221;fb:admins&#8221; content=&#8221;***&#8221; \/&gt;<\/span> verkkosivustosi HEAD-osiossa. Vaihda *** omaan numeroosi, minun tapauksessani se oli seuraava.&nbsp;<span style=\"color: #ff6600;\">&lt;meta property=&#8221;fb:admins&#8221; content=&#8221;561696372&#8243; \/&gt;<\/span><\/li>\n\n\n\n<li>Napsauta \"Get Insights\" ja olet valmis. Jos et n\u00e4e mit\u00e4\u00e4n tietoja, sinun on ehk\u00e4 p\u00e4ivitett\u00e4v\u00e4 sivu, jotta n\u00e4et tiedot.<\/li>\n\n\n\n<h2 class=\"wp-block-heading\">Mit\u00e4 Insightsin \"tykk\u00e4\u00e4 ja jaa\" -tiedot tarkoittavat?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kun olet asentanut painikkeen, voit tehd\u00e4 seuraavaa <em>seurata Facebook-tykk\u00e4yksi\u00e4 ja -jakoja<\/em>, hienoa, mutta mit\u00e4 tiedot tarkoittavat? N\u00e4et todenn\u00e4k\u00f6isesti t\u00e4m\u00e4n n\u00e4kym\u00e4n juuri nyt, jos olet noudattanut ohjeita. (Tiedot minun vife blogi)<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"687\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview-620x687.jpg\" alt=\"Facebook Insights -katsaus\" class=\"wp-image-702\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview-620x687.jpg 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview-559x620.jpg 559w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview.jpg 919w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><figcaption class=\"wp-element-caption\">Facebook Insights -katsaus<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ensin n\u00e4et p\u00e4iv\u00e4m\u00e4\u00e4r\u00e4n. Se on oletusarvoisesti viimeinen kuukausi, kuten monissa muissakin analytiikkaty\u00f6kaluissa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sitten n\u00e4et \"<strong>Sivuston sitoutuminen<\/strong>\". T\u00e4m\u00e4 on hauska osa! N\u00e4et, kuinka monta kertaa sis\u00e4lt\u00f6\u00e4 on jaettu viimeisen kuukauden aikana, joko klikkaamalla tykk\u00e4\u00e4-painiketta tai jakamalla se manuaalisesti Facebookissa. T\u00e4m\u00e4n blogin kohdalla se on kymmenen kertaa viimeisen kuukauden aikana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seuraava nuoli on \"<strong>Jakelu Facebookissa<\/strong>\". Se kertoo, kuinka monta kertaa sis\u00e4lt\u00f6si on n\u00e4hty Facebookissa. (Impressions). Nuolessa n\u00e4et luvun, jolla jakosi on kerrottu. T\u00e4m\u00e4n blogin kohdalla se on melko vaikuttava, kymmenen jakoa on kerrottu 7544 n\u00e4ytt\u00f6kerralla Facebookissa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toisen nuolen j\u00e4lkeen, oikealla, n\u00e4et \"<strong>Sivustolle suuntautuva liikenne<\/strong>\". T\u00e4m\u00e4 kertoo, kuinka moni Facebookissa sis\u00e4ll\u00f6n n\u00e4hneist\u00e4 ihmisist\u00e4 todella klikkaili sit\u00e4 ja p\u00e4\u00e4tyi blogiisi tai verkkosivustollesi. Nuolessa on klikkausprosentti. T\u00e4m\u00e4n blogin osalta se on 3%. Se on muuten syy, miksi valitsin kyseisen blogin kuvakaappaukseen, t\u00e4ss\u00e4 blogissa, jota luet juuri nyt, se on vain 0,9%. :) Sivustoilla, joihin minulla on p\u00e4\u00e4sy, olen n\u00e4hnyt kaikkea 0,1%:n ja 3,3%:n v\u00e4lill\u00e4. Kaikki yli 1% on hyv\u00e4, sanoisin. Eli kymmenest\u00e4 jakamisesta tai tykk\u00e4\u00e4misest\u00e4 blogi sai 227 k\u00e4ynti\u00e4. Kuka sanoi, ettei sosiaalisesta mediasta voi saada liikennett\u00e4?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kumpi toimii paremmin, orgaaniset jakamiset vai tykk\u00e4\u00e4mispainikkeen tykk\u00e4ykset?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ehdottomasti orgaanisia osakkeita<\/strong>. Jos tarkastat kaavioita, n\u00e4et, ett\u00e4 blogi sai nelj\u00e4 tykk\u00e4yst\u00e4 ja kuusi jakoa. Tykk\u00e4ykset eiv\u00e4t tuoneet yht\u00e4\u00e4n klikkausta takaisin blogiin, kun taas kuusi jakoa l\u00e4hetti 227 k\u00e4vij\u00e4\u00e4 takaisin. T\u00e4m\u00e4 on yksi asia, jota olen ajatellut jo pitk\u00e4\u00e4n, mutta seurattuani Facebook-tykk\u00e4yksi\u00e4 ja -jakoja minulla on my\u00f6s todisteet siit\u00e4. Syyn\u00e4 on se, ett\u00e4 kun sis\u00e4lt\u00f6\u00e4 jaetaan, jokainen yst\u00e4v\u00e4 n\u00e4kee sen omassa sy\u00f6tteess\u00e4\u00e4n, mutta kun tyk\u00e4t\u00e4\u00e4n, vain ne, jotka tarkistavat sein\u00e4si, n\u00e4kev\u00e4t tyk\u00e4tyn sis\u00e4ll\u00f6n. Jos monet ihmiset tykk\u00e4\u00e4v\u00e4t samasta asiasta, se p\u00e4\u00e4tyy my\u00f6s heid\u00e4n yst\u00e4viens\u00e4 uutisvirtaan, mutta siihen tarvitaan hieman enemm\u00e4n tykk\u00e4yksi\u00e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Asiat, joista pid\u00e4n Facebook Insightsissa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sinulla on p\u00e4\u00e4sy vanhoihin tietoihin! Kyll\u00e4, se on totta, Facebook on jo tallentanut kaikki tietosi, et vain n\u00e4e niit\u00e4 ennen kuin aktivoit ne sivullesi. Mutta jos aktivoit sen hein\u00e4kuussa, voit n\u00e4hd\u00e4 tiedot my\u00f6s tammikuulta. Tai jopa vanhempia tietoja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se on Facebookissa. Sinun ei tarvitse menn\u00e4 minnek\u00e4\u00e4n muualle n\u00e4hd\u00e4ksesi seurantatiedot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Asiat, joita voitaisiin parantaa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e4\u00e4sy tietoihin my\u00f6s Facebookin ulkopuolella. Haluaisin saada sen Google Analyticsiin :) (T\u00e4m\u00e4 ei kuitenkaan tule koskaan tapahtumaan.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haluaisin n\u00e4hd\u00e4 eri tietoja eri url:eille sivustoillani. Esimerkiksi t\u00e4m\u00e4n postauksen tykk\u00e4\u00e4mis- ja jakotiedot verrattuna tykk\u00e4\u00e4mis- ja jakotietoihin osoitteessa <a title=\"Tee Facebook-profiilin banneri\" href=\"http:\/\/jonathanbjorkskog.com\/fi\/make-a-facebook-profile-banner\/\">Facebook-banneri<\/a> posti. Nyt kaikki tykk\u00e4ykset koko verkkotunnuksesta ovat yhdess\u00e4 keitossa.... <strong>EDIT: Nyt on mahdollista n\u00e4hd\u00e4 my\u00f6s \"suositut sivut\" Facebook Insightsissa. <\/strong>T\u00e4m\u00e4 on siis jo parantunut, hienoa!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seuraa Facebookin l\u00e4hetyspainiketta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voit my\u00f6s seurata Facebookin uutta l\u00e4het\u00e4-painiketta. T\u00e4t\u00e4 painiketta verkkosivustosi k\u00e4vij\u00e4t voivat k\u00e4ytt\u00e4\u00e4 l\u00e4hett\u00e4\u00e4kseen sis\u00e4lt\u00f6si Facebook-viestein\u00e4 tai s\u00e4hk\u00f6posteina suoraan verkkosivustoltasi. En ole viel\u00e4 asentanut sit\u00e4, joten en voinut seurata sit\u00e4. Mutta sin\u00e4 voit tehd\u00e4 sen ja kertoa meille, miten se toimi!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-for-your-website.png\"><img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"90\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-for-your-website.png\" alt=\"Seuraa Facebook-tykk\u00e4yksi\u00e4 verkkosivustosi oivallusten avulla\" class=\"wp-image-703\" title=\"Seuraa Facebook-tykk\u00e4yksi\u00e4 verkkosivustosi oivallusten avulla\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aiotko yritt\u00e4\u00e4 seurata Facebook-tykk\u00e4yksi\u00e4 ja -jakoja verkkosivustollasi? Millaisia tuloksia saat? Onko minulta j\u00e4\u00e4nyt jotain huomaamatta? Kirjoita kommentti alla!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kiitos, ett\u00e4 luit t\u00e4m\u00e4n postauksen Facebook-tykk\u00e4ysten seurannasta, toivottavasti pidit siit\u00e4!<\/p>","protected":false},"excerpt":{"rendered":"<p>Tiesitk\u00f6, ett\u00e4 Facebookissa on ominaisuus, jonka avulla voimme seurata ulkoisen verkkosivuston Facebook-tykk\u00e4yksi\u00e4 ja -jakoja? Saat k\u00e4ytt\u00f6\u00f6n tietoja, joita et voi saada Google Analyticsin avulla.<\/p>","protected":false},"author":1,"featured_media":1714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[61,56],"tags":[],"class_list":["post-573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-facebook-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Track Facebook likes and shares on your website with Insights<\/title>\n<meta name=\"description\" content=\"Did you know that Facebook has a feature that gives you the opportunity to track Facebook likes and shares on your website with Insights?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/fi\/track-facebook-likes-and-shares-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Track Facebook likes and shares on your website with Insights\" \/>\n<meta property=\"og:description\" content=\"Did you know that Facebook has a feature that gives you the opportunity to track Facebook likes and shares on your website with Insights?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/fi\/track-facebook-likes-and-shares-on-your-website\/\" \/>\n<meta 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