{"id":471,"date":"2011-02-28T20:56:11","date_gmt":"2011-02-28T20:56:11","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=471"},"modified":"2021-01-11T09:02:45","modified_gmt":"2021-01-11T09:02:45","slug":"google-farmer-algorithm-change-who-are-the-traffic-losers","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/fi\/google-farmer-algorithm-change-who-are-the-traffic-losers","title":{"rendered":"Googlen \"maanviljelij\u00e4\" algoritmimuutos, ketk\u00e4 ovat liikenteen h\u00e4vi\u00e4ji\u00e4?"},"content":{"rendered":"

Google muutti j\u00e4lleen algoritmi\u00e4\u00e4n,<\/a> ja t\u00e4ll\u00e4 kertaa muutos vaikutti jopa 11,8%:een kaikista Google-hauista. T\u00e4t\u00e4 muutosta kutsutaan usein \"maanviljelij\u00e4muutokseksi\", koska sen p\u00e4\u00e4tavoitteena on rangaista sis\u00e4lt\u00f6farmeja ja sivustoja, joilla ei ole ainutlaatuista ja heikkolaatuista sis\u00e4lt\u00f6\u00e4. (Sis\u00e4lt\u00f6farmit = sivustot, jotka kaapivat verkkoa ja \"kopioivat\" muiden sivustojen sis\u00e4lt\u00f6\u00e4 ja julkaisevat sen omana). Googlen insin\u00f6\u00f6rit ovat nimenneet t\u00e4m\u00e4n p\u00e4ivityksen Pandaksi.<\/p>\n

<\/p>\n

Googlen maanviljelij\u00e4n algoritmimuutoksen h\u00e4vi\u00e4j\u00e4t<\/h2>\n
\"Googlen<\/a>
Googlen maanviljelij\u00e4n algoritmin muutos<\/figcaption><\/figure>\n

Luonnollisesti sis\u00e4lt\u00f6farmit menett\u00e4v\u00e4t nyt suuren osan liikenteest\u00e4\u00e4n. Muita sivustoja, jotka menett\u00e4v\u00e4t Google-sijoituksia, ovat sivustot, joilla on RSS-sis\u00e4lt\u00f6\u00e4. Ne ovat sivustoja, jotka vain ottavat RSS-sy\u00f6tteen muilta sivustoilta ja julkaisevat osan kustakin artikkelista omalla sivustollaan. Usein t\u00e4m\u00e4ntyyppiset sivustot on tehty vain antamaan relevantteja linkkej\u00e4 muille sivustoille (sivustojen omistajat ovat lis\u00e4nneet RSS-sy\u00f6tteens\u00e4 sivustoille saadakseen linkkej\u00e4). Artikkelihakemistot ovat my\u00f6s menett\u00e4m\u00e4ss\u00e4 sijoituksia ja liikennett\u00e4 nyky\u00e4\u00e4n. Itse asiassa Ezine articles on yksi suurimmista h\u00e4vi\u00e4jist\u00e4. MFA-sivustot ovat usein sivustoja, joiden sis\u00e4lt\u00f6 on heikkolaatuista ja jotka my\u00f6s laskevat sijoituksiaan. (MFA = made for Adsense, made for ads, made for affiliate, sivustot, jotka on tehty AINOASTAAN l\u00e4hett\u00e4m\u00e4\u00e4n ihmisi\u00e4 edelleen muille sivuille ja ansaitsemaan palkkioita). Yhteenvetona voidaan todeta, ett\u00e4 h\u00e4vi\u00e4ji\u00e4 ovat sivustot, joilla on seuraavat ominaisuudet. ei ainutlaatuista sis\u00e4lt\u00f6\u00e4<\/strong>ja sivustot, joilla on heikkolaatuinen sis\u00e4lt\u00f6<\/strong>. T\u00e4h\u00e4n asti kaikki hyvin.<\/p>\n

Mutta kuka muu menett\u00e4\u00e4 liikennett\u00e4?<\/h3>\n

Googlen algoritmimuutokset eiv\u00e4t aina ole niin tarkkoja, ett\u00e4 ne osuisivat vain kohteena oleviin sivustoihin... Mitenk\u00f6h\u00e4n t\u00e4m\u00e4 vaikuttaa sivustoihin, joilla on paljon l\u00e4hes samanlaisia sivuja? Ajattelen tuotesivuja, joilla on vain v\u00e4h\u00e4n ainutlaatuista sis\u00e4lt\u00f6\u00e4, verkkoluetteloita, joissa ainoa ero sivujen v\u00e4lill\u00e4 voi olla otsikko ja puhelinnumero, ja mietin my\u00f6s, miten t\u00e4m\u00e4 vaikuttaa t\u00e4m\u00e4n kaltaisiin \"karttasivustoihin\", kuten t\u00e4m\u00e4 tekem\u00e4ni: Musch-j\u00e4lleenmyyj\u00e4t<\/a>. (Valitset \"j\u00e4lleenmyyj\u00e4n\" kartalta ja p\u00e4\u00e4set sivulle, jossa on uusi kartta, jossa j\u00e4lleenmyyj\u00e4n sijainti n\u00e4kyy). N\u00e4m\u00e4 sivut ovat sijoittuneet aika hyvin t\u00e4h\u00e4n menness\u00e4.<\/p>\n

Luulen, ett\u00e4 me molemmat tied\u00e4mme vastauksen. Mainittuihin sivustoihin voi vaikuttaa, mutta on olemassa keino k\u00e4ytt\u00e4\u00e4 t\u00e4t\u00e4 tilaisuutena alkaa sijoittua entist\u00e4kin paremmin. Ja mik\u00e4 on se pelastaja? AINUTLAATUINEN SIS\u00c4LT\u00d6!<\/strong> Jep, jos lis\u00e4\u00e4mme ainutlaatuista sis\u00e4lt\u00f6\u00e4 kaikille \"j\u00e4lleenmyyjille\" kartalla (esimerkiksi), selvi\u00e4mme Googlen maanviljelij\u00e4muutoksesta ja samalla alamme sijoittua viel\u00e4 paremmin sivuilla. Sama p\u00e4tee kaikkiin huonosti tehtyihin tuotesivuihin, joissa vain otsikko ja kuva muuttuu siell\u00e4, saatat tulla rangaistuksi, mutta jos vain lis\u00e4\u00e4t ainutlaatuista sis\u00e4lt\u00f6\u00e4 jokaiselle tuotesivulle, et vain selvi\u00e4 algoritmimuutoksesta, vaan alat my\u00f6s sijoittua paremmin.<\/p>\n

T\u00e4m\u00e4 on siis muutos takaisin kohti OnPage-optimointia?<\/h2>\n

No, ei t\u00e4ysin, mutta sivun sis\u00e4isen optimoinnin \"ainutlaatuinen sis\u00e4lt\u00f6\" on nyt t\u00e4rke\u00e4mp\u00e4\u00e4 kuin koskaan. Ja kukaan muu kuin min\u00e4 en voisi olla onnellisempi! Vihdoinkin asioilla, joita teet OMALLA sivustollasi, alkaa taas olla merkityst\u00e4. Toivottavasti... Haluaisin p\u00e4\u00e4st\u00e4 eroon aikaa viev\u00e4st\u00e4 artikkelien l\u00e4hett\u00e4misest\u00e4 ja linkkihakemisto<\/a> toimittaminen pian. Toistaiseksi algomuutos on vaikuttanut vain Yhdysvaltain markkinoihin, enk\u00e4 ole n\u00e4hnyt muutoksia yhdell\u00e4k\u00e4\u00e4n sivullamme.<\/p>\n

Luettelo suurimmista sijoituksen ja liikenteen h\u00e4vi\u00e4jist\u00e4:<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/td>\nVerkkotunnus<\/td>\nN\u00e4kyvyysindeksin muutos<\/td>\n<\/tr>\n
1<\/td>\nwisegeek.com<\/td>\n-77%<\/td>\n<\/tr>\n
2<\/td>\nezinearticles.com<\/td>\n-90%<\/td>\n<\/tr>\n
3<\/td>\nsuite101.com<\/td>\n-94%<\/td>\n<\/tr>\n
4<\/td>\nhubpages.com<\/td>\n-87%<\/td>\n<\/tr>\n
5<\/td>\nbuzzle.com<\/td>\n-85%<\/td>\n<\/tr>\n
6<\/td>\nassociatedcontent.com<\/td>\n-93%<\/td>\n<\/tr>\n
7<\/td>\nfreedownloadscenter.com<\/td>\n-90%<\/td>\n<\/tr>\n
8<\/td>\nessortment.com<\/td>\n-91%<\/td>\n<\/tr>\n
9<\/td>\nfixya.com<\/td>\n-80%<\/td>\n<\/tr>\n
10<\/td>\namericantowns.com<\/td>\n-91%<\/td>\n<\/tr>\n
11<\/td>\nlovetoknow.com<\/td>\n-83%<\/td>\n<\/tr>\n
12<\/td>\narticlesbase.com<\/td>\n-94%<\/td>\n<\/tr>\n
13<\/td>\nhowtodothings.com<\/td>\n-84%<\/td>\n<\/tr>\n
14<\/td>\nmahalo.com<\/td>\n-84%<\/td>\n<\/tr>\n
15<\/td>\nbusiness.com<\/td>\n-93%<\/td>\n<\/tr>\n
16<\/td>\ndoityourself.com<\/td>\n-77%<\/td>\n<\/tr>\n
17<\/td>\nmerchantcircle.com<\/td>\n-85%<\/td>\n<\/tr>\n
18<\/td>\nthefind.com<\/td>\n-83%<\/td>\n<\/tr>\n
19<\/td>\nfindarticles.com<\/td>\n-90%<\/td>\n<\/tr>\n
20<\/td>\nfaqs.org<\/td>\n-91%<\/td>\n<\/tr>\n
21<\/td>\ntradekey.com<\/td>\n-89%<\/td>\n<\/tr>\n
22<\/td>\nanswerbag.com<\/td>\n-91%<\/td>\n<\/tr>\n
23<\/td>\ntrails.com<\/td>\n-87%<\/td>\n<\/tr>\n
24<\/td>\nexaminer.com<\/td>\n-79%<\/td>\n<\/tr>\n
25<\/td>\nallbusiness.com<\/td>\n-88%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Yritys Sistrix<\/a> <\/strong>teki paljon tutkimusta ja teki t\u00e4m\u00e4n listan suurimmista h\u00e4vi\u00e4jist\u00e4, kun algoritmimuutos k\u00e4ynnistettiin.<\/p>\n

Miten taulukkoa luetaan: <\/strong><\/p>\n

N\u00e4kyvyysindeksi on arvo, joka lasketaan avainsanojen liikenteest\u00e4, sijoituksesta ja klikkausprosentista tietyill\u00e4 paikoilla. Tarkistettuaan yli miljoona avainsanaa he laativat t\u00e4m\u00e4n listan, jossa on suurimmat h\u00e4vi\u00e4j\u00e4t. Kuten n\u00e4et, listalla on p\u00e4\u00e4asiassa artikkelisivuja ja sivustoja, joilla on heikkolaatuista sis\u00e4lt\u00f6\u00e4, aivan kuten Google halusi.<\/p>\n

Jatka hyv\u00e4n sis\u00e4ll\u00f6n julkaisemista ja sivustosi saavat asemia sen sijaan, ett\u00e4 ne menett\u00e4isiv\u00e4t. \/\/Jonathanbj<\/a><\/p>\n

T\u00e4m\u00e4 viesti on saatavilla my\u00f6s ruotsiksi Generon verkkosivuilla: seo<\/a>\/google-har-uppdaterat-sin-algoritm-vem-ar-de-storsta-forlorarna\">Googlen algoritmuppdatering<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google muutti j\u00e4lleen algoritmi\u00e4\u00e4n, ja t\u00e4ll\u00e4 kertaa muutos vaikutti jopa 11,8%:een kaikista Google-hauista. T\u00e4t\u00e4 muutosta kutsutaan usein \"maanviljelij\u00e4muutokseksi\", koska sen p\u00e4\u00e4tavoitteena on rangaista sis\u00e4lt\u00f6farmeja ja sivustoja, joilla ei ole ainutlaatuista ja heikkolaatuista sis\u00e4lt\u00f6\u00e4. (Sis\u00e4lt\u00f6farmit =...<\/p>","protected":false},"author":1,"featured_media":472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization"],"yoast_head":"\nGoogle "farmer" algorithm change, who are the traffic losers? - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/fi\/google-farmer-algorithm-change-who-are-the-traffic-losers\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google "farmer" algorithm change, who are the traffic losers? - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Google changed their algorithm again, and this time it was a change that affected as much as 11,8% of all searches on Google. 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