{"id":386,"date":"2011-01-07T19:00:14","date_gmt":"2011-01-07T19:00:14","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=386"},"modified":"2011-03-14T18:02:01","modified_gmt":"2011-03-14T18:02:01","slug":"what-can-you-promise-when-providing-search-engine-optimization-seo","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/fi\/what-can-you-promise-when-providing-search-engine-optimization-seo","title":{"rendered":"Mit\u00e4 voit luvata, kun tarjoat hakukoneoptimointia (SEO)"},"content":{"rendered":"<p>Jos olet vihdoin huomannut, ett\u00e4 sinun on optimoitava verkkosivustosi hakukoneisiin, oletan, ett\u00e4 haluat k\u00e4ytt\u00e4\u00e4 palvelua, joka on \"valkoinen hattu\" tai \"eettinen\" tai \"noudattaa\". <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=35769\" target=\"_blank\">Googlen webmasterin ohjeet<\/a>\", eik\u00f6 niin? Joten otat yhteytt\u00e4 johonkin, joka voi optimoida verkkosivustosi, ja he sanovat:<\/p>\n<ul>\n<li>Me, toisin kuin muut, noudatamme suuntaviivoja<\/li>\n<li>Me, toisin kuin muut, voimme luvata tuloksia<\/li>\n<li>Me, toisin kuin muut, lupaamme, ett\u00e4 olet parhaimmillasi viel\u00e4 kahden vuoden kuluttua...<\/li>\n<li>ja niin edelleen...<!--more--><\/li>\n<\/ul>\n<p>Monet hakukoneoptimoijat kertovat sinulle t\u00e4m\u00e4n. Toivon, ett\u00e4 voisin sanoa samaa. Mutta en halua valehdella, joten en sano niin.<\/p>\n<h2>Rikotaan <a href=\"https:\/\/jonathanbjorkskog.com\/fi\/12-rules-for-seo\/\">seo<\/a> lupaus askel askeleelta<\/h2>\n<p><em>Me, toisin kuin muut, noudatamme ohjeita: <\/em>KUKAAN ei noudata ohjeita. Jos et ole lukenut\u00a0<a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=35769\" target=\"_blank\">ohjeet<\/a>, voin kertoa teille, ett\u00e4 he sanovat n\u00e4in:<\/p>\n<ol>\n<li>Rakenna sivusto, joka toimii, ja ota huomioon kaikki onpage-seo-s\u00e4\u00e4nn\u00f6t. T\u00e4m\u00e4 on helppo osa.<\/li>\n<li>Sivustollasi ei saa olla viruksia tai vakoiluohjelmia. T\u00e4m\u00e4 on viel\u00e4 helpompaa.<\/li>\n<li>\u00c4l\u00e4 rakenna luonnottomia linkkej\u00e4 sivustollesi, vaan luo niin hyv\u00e4\u00e4 sis\u00e4lt\u00f6\u00e4, ett\u00e4 se houkuttelee ihmisi\u00e4 linkitt\u00e4m\u00e4\u00e4n sivustoosi. T\u00e4m\u00e4 on se vaikea osa. Jos kaikki muut rakentavat ep\u00e4luonnollisia linkkej\u00e4 JA tekev\u00e4t loistavaa sis\u00e4lt\u00f6\u00e4, miten voit voittaa heid\u00e4t vain tekem\u00e4ll\u00e4 loistavaa sis\u00e4lt\u00f6\u00e4? Google ei my\u00f6sk\u00e4\u00e4n m\u00e4\u00e4rittele, mik\u00e4 on luonnotonta linkkien rakentamista, joten on hyvin vaikea tiet\u00e4\u00e4, rikotko t\u00e4t\u00e4 s\u00e4\u00e4nt\u00f6\u00e4 vai et. Yksinkertainen vastaus on, ett\u00e4 KAIKKI rikkovat t\u00e4t\u00e4 s\u00e4\u00e4nt\u00f6\u00e4.<\/li>\n<\/ol>\n<p><em>Me, toisin kuin muut, voimme luvata tuloksia: <\/em>T\u00e4m\u00e4 on tavallaan totta. Jos sinulla on huono sivusto ja joku optimoi sen, se saa paremmat sijoitukset. N\u00e4et tuloksia.<\/p>\n<p><em>Me, toisin kuin muut, lupaamme, ett\u00e4 olet parhaimmillasi viel\u00e4 kahden vuoden kuluttua: <\/em>Kukaan ei voi luvata t\u00e4t\u00e4. Google muuttaa sijoitusalgoritmi\u00e4\u00e4n 400 kertaa vuodessa. Ehk\u00e4 tekemill\u00e4si asioilla ei ole en\u00e4\u00e4 ensi vuonna mit\u00e4\u00e4n merkityst\u00e4? Onneksi on muutamia asioita, jotka eiv\u00e4t koskaan muutu, joten noudattamalla niit\u00e4 sinua ei potkita pois Googlen tulossivuilta.<\/p>\n<h2>Mit\u00e4 siis lupaisin optimoidessani asiakkaan verkkosivuja?<\/h2>\n<ul>\n<li>Tulokset n\u00e4kyv\u00e4t. Useimmat sivustot ovat niin huonosti tehtyj\u00e4, ett\u00e4 on l\u00e4hes mahdotonta olla tekem\u00e4tt\u00e4 niist\u00e4 parempia. Mutta ne saattavat joutua muuttamaan sivuillaan aika paljon.<\/li>\n<li>En tee \"musta hattu\" -optimointia. (Musta hattu tarkoittaa ohjeiden rikkomista liikaa.) Mustan hatun sivustot saavat usein porttikiellon Googlen hakutuloksiin.<\/li>\n<li>Jatkuvalla ty\u00f6ll\u00e4 verkkosivustosi on edelleen eritt\u00e4in hyv\u00e4 optimoitu kahden vuoden kuluttua. Jos voimme kirjoittaa pitk\u00e4aikaisen sopimuksen ja jatkuvasti jatkaa ty\u00f6t\u00e4 sivuston kanssa, sivusto pysyy mahtavana koko ajan . Haluan rakentaa tulevaisuutta varten, hakukoneoptimointi ei ole tuote, jonka ostat ja asennat kerran. Tietenkin, tekem\u00e4ll\u00e4 sivun on-sivun optimoitu t\u00e4ytyy tehd\u00e4 vain kerran, ja se todenn\u00e4k\u00f6isesti n\u00e4ytt\u00e4\u00e4 tuloksia, mutta SUURIA tuloksia sinun t\u00e4ytyy pit\u00e4\u00e4 ty\u00f6skennell\u00e4 hieman joka kuukausi.<\/li>\n<\/ul>\n<p>\u00c4l\u00e4 siis valitse ensimm\u00e4ist\u00e4, joka lupaa sinulle paljon ja toimittaa kaiken yhdess\u00e4 p\u00e4iv\u00e4ss\u00e4.<\/p>\n<p>Ty\u00f6skentelen yrityksess\u00e4ni Genero <a href=\"http:\/\/genero.fi\/sokmotormarknadsforing\" target=\"_blank\">hakukoneoptimointi<\/a>, ja pyrimme aina pysym\u00e4\u00e4n eettisin\u00e4 hakukoneoptimointiprosesseissamme, emmek\u00e4 koskaan tekisi mit\u00e4\u00e4n sellaista, joka voisi johtaa asiakkaidemme sivustojen rangaistukseen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jos olet vihdoin huomannut, ett\u00e4 sinun on optimoitava sivustosi hakukoneisiin, oletan, ett\u00e4 haluat k\u00e4ytt\u00e4\u00e4 palvelua, joka on \"white hat\" tai \"eettinen\" tai \"Googlen webmaster-ohjeiden mukainen\", eik\u00f6 niin? Otat siis yhteytt\u00e4 johonkin, joka voi optimoida verkkosivustosi, ja h\u00e4n sanoo: Me, toisin kuin muut,...<\/p>","protected":false},"author":1,"featured_media":176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What can you promise when providing search engine optimization (SEO) - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/fi\/what-can-you-promise-when-providing-search-engine-optimization-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What can you promise when providing search engine optimization (SEO) - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"If you finally have found out that you need to search engine optimize your website, I suppose that you want to use a service that is &#8220;white hat&#8221;, or &#8220;ethic&#8221;, or &#8220;following the Google webmaster guidelines&#8220;, right? 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