{"id":2605,"date":"2023-06-07T04:37:22","date_gmt":"2023-06-07T04:37:22","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?p=2605"},"modified":"2023-06-07T06:59:17","modified_gmt":"2023-06-07T06:59:17","slug":"google-analytics-4-gtm-woocommerce","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/fi\/google-analytics-4-gtm-woocommerce","title":{"rendered":"Google Analytics 4 (GA4) lis\u00e4\u00e4minen Woocommerce-sivustoon Tag Managerin (GTM) avulla."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Minulla on Woocommerce. Haluaisin luoda Google Tag Manager Container ja lis\u00e4t\u00e4 Google Analytics 4:n siihen ostosten seuraamiseksi. Mit\u00e4 vaiheita minun pit\u00e4isi tehd\u00e4?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6.png\" alt=\"Google Analytics 4 ja Google Tag Manager Woocommerce -palvelussa\" class=\"wp-image-2608\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6.png 1024w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-620x620.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-150x150.png 150w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-768x768.png 768w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-600x600.png 600w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-500x500.png 500w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-96x96.png 96w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voit m\u00e4\u00e4ritt\u00e4\u00e4 Google Tag Managerin ja lis\u00e4t\u00e4 Google Analytics 4:n seuraamaan ostoksia WooCommerce-kaupassasi noudattamalla seuraavia ohjeita:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Luo Google Tag Manager -tili:\n<ul class=\"wp-block-list\">\n<li>Siirry Google Tag Managerin verkkosivustolle (<a href=\"https:\/\/tagmanager.google.com\/\">https:\/\/tagmanager.google.com<\/a>) ja kirjaudu sis\u00e4\u00e4n Google-tilill\u00e4si.<\/li>\n\n\n\n<li>Napsauta \"Luo tili\" ja anna tilin nimi.<\/li>\n\n\n\n<li>Seuraa kehotteita luodaksesi uuden s\u00e4ili\u00f6n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Asenna Google Tag Manager WooCommerce-sivustollesi:\n<ul class=\"wp-block-list\">\n<li>Asenna ja aktivoi \"DuracellTomin Google Tag Manager for WordPress\" -lis\u00e4osa WooCommerce-sivustollesi.<\/li>\n\n\n\n<li>Siirry WordPress-kojelaudan \"Asetukset\"-kohtiin ja napsauta \"Google Tag Manager\".<\/li>\n\n\n\n<li>Kirjoita Google Tag Managerin kontin tunnus, jonka l\u00f6yd\u00e4t Tag Managerin k\u00e4ytt\u00f6liittym\u00e4st\u00e4 (esim. GTM-XXXXXXXX).<\/li>\n\n\n\n<li>Tallenna muutokset.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>M\u00e4\u00e4rit\u00e4 Google Tag Manager -kontti:\n<ul class=\"wp-block-list\">\n<li>Avaa s\u00e4ili\u00f6 Google Tag Managerin k\u00e4ytt\u00f6liittym\u00e4ss\u00e4.<\/li>\n\n\n\n<li>Luo uusi tunniste napsauttamalla vasemmanpuoleisen sivupalkin \"Tunnisteet\" ja sitten \"Uusi\".<\/li>\n\n\n\n<li>Anna tunnisteelle kuvaava nimi, esimerkiksi \"Google Analytics 4 - Ostojen seuranta\".<\/li>\n\n\n\n<li>Napsauta tagin m\u00e4\u00e4ritysaluetta ja valitse \"Google Analytics: GA4 Configuration.\"<\/li>\n\n\n\n<li>Kirjoita Google Analytics -mittaustunnuksesi, jonka saat Google Analytics 4 -ominaisuudestasi (esim. G-XXXXXXXX).<\/li>\n\n\n\n<li>M\u00e4\u00e4rit\u00e4 tunnisteen k\u00e4ynnistimet. Ostosten seurantaa varten sinun pit\u00e4isi luoda laukaisin, joka laukeaa \"Kiitos\"- tai \"Tilausvahvistus\"-sivulla.<\/li>\n\n\n\n<li>Tallenna tunniste.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Julkaise muutokset:\n<ul class=\"wp-block-list\">\n<li>Napsauta Google Tag Managerin k\u00e4ytt\u00f6liittym\u00e4n oikeassa yl\u00e4kulmassa olevaa \"L\u00e4het\u00e4\" -painiketta.<\/li>\n\n\n\n<li>Lis\u00e4\u00e4 muutoksillesi kuvaava versionimi ja kuvaus.<\/li>\n\n\n\n<li>Napsauta \"Julkaise\" julkaistaksesi muutokset s\u00e4ili\u00f6\u00f6n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Testaa toteutus:\n<ul class=\"wp-block-list\">\n<li>Tee testiostos WooCommerce-sivustollasi ja saavu \"Kiitos\" tai \"Tilausvahvistus\" -sivulle.<\/li>\n\n\n\n<li>Siirry Google Analytics 4 -k\u00e4ytt\u00f6liittym\u00e4ss\u00e4 \"Realtime\"-osioon ja tarkista, seurataanko ostotapahtumia.<\/li>\n\n\n\n<li>Tarkista, ett\u00e4 tapahtumat on kirjattu oikein Google Analytics -raportteihin.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Seuraamalla n\u00e4it\u00e4 ohjeita sinun pit\u00e4isi pysty\u00e4 perustamaan Google Tag Manager -kontti ja lis\u00e4\u00e4m\u00e4\u00e4n Google Analytics 4 seuraamaan ostoksia WooCommerce-kaupassasi. Muista s\u00e4\u00e4t\u00e4\u00e4 laukaisimia ja muita m\u00e4\u00e4rityksi\u00e4 omien tarpeidesi ja seurantavaatimustesi mukaan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transaktioiden ja transaktiotulojen seuranta GA4:n ja GTM:n avulla.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jos minun on seurattava tapahtumia ja tapahtumatuloja, onko minun toteutettava muita toimenpiteit\u00e4?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jos haluat seurata tapahtumia ja tapahtumatuloja Google Analytics 4:ss\u00e4 Google Tag Managerin avulla, sinun on m\u00e4\u00e4ritett\u00e4v\u00e4 laajennettu verkkokaupan seuranta. T\u00e4ss\u00e4 ovat lis\u00e4vaiheet:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ota parannettu verkkokauppa k\u00e4ytt\u00f6\u00f6n Google Analyticsissa 4:\n<ul class=\"wp-block-list\">\n<li>Siirry Google Analytics 4 -ominaisuuteesi.<\/li>\n\n\n\n<li>Napsauta vasemmanpuoleisessa sivupalkissa \"Tietovirrat\".<\/li>\n\n\n\n<li>Napsauta tietovirtasi ja napsauta sitten \"Configure\" (M\u00e4\u00e4rit\u00e4) \"Enhanced measurement\" (Tehostettu mittaus) -kohdan vieress\u00e4.<\/li>\n\n\n\n<li>Ota k\u00e4ytt\u00f6\u00f6n \"Verkkokauppaostokset\" -vaihtoehto.<\/li>\n\n\n\n<li>Tallenna muutokset.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>M\u00e4\u00e4rit\u00e4 parannettu verkkokauppa Google Tag Managerissa:\n<ul class=\"wp-block-list\">\n<li>Avaa s\u00e4ili\u00f6 Google Tag Managerin k\u00e4ytt\u00f6liittym\u00e4ss\u00e4.<\/li>\n\n\n\n<li>Napsauta vasemmanpuoleisen sivupalkin \"Tunnisteet\" -painiketta ja etsi olemassa oleva Google Analytics 4 -tunniste ostosten seurantaa varten.<\/li>\n\n\n\n<li>Muokkaa tagia ja selaa alasp\u00e4in kohtaan \"Tag Configuration\".<\/li>\n\n\n\n<li>Napsauta \"Enable Enhanced Ecommerce Features\" -valintaruutua.<\/li>\n\n\n\n<li>Tallenna tunniste.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>L\u00e4het\u00e4 Enhanced Ecommerce -tiedot Google Analyticsiin:\n<ul class=\"wp-block-list\">\n<li>Google Tag Managerin k\u00e4ytt\u00f6liittym\u00e4ss\u00e4 siirry vasemman sivupalkin kohtaan \"Muuttujat\".<\/li>\n\n\n\n<li>Napsauta \"Configure\" (M\u00e4\u00e4rit\u00e4) kohdassa \"Built-In Variables\" (Sis\u00e4\u00e4nrakennetut muuttujat).<\/li>\n\n\n\n<li>Ota seuraavat muuttujat k\u00e4ytt\u00f6\u00f6n kategoriassa \"Enhanced Ecommerce\":\n<ul class=\"wp-block-list\">\n<li>\"Tapahtuman tunnus\"<\/li>\n\n\n\n<li>\"Liittyminen\"<\/li>\n\n\n\n<li>\"Kokonaistulot\"<\/li>\n\n\n\n<li>\"Vero\"<\/li>\n\n\n\n<li>\"Laivaliikenne\"<\/li>\n\n\n\n<li>\"Kuponkikoodi\"<\/li>\n\n\n\n<li>\"Tuotetunnus\"<\/li>\n\n\n\n<li>\"Tuotteen nimi\"<\/li>\n\n\n\n<li>\"Tuotteen hinta\"<\/li>\n\n\n\n<li>\"M\u00e4\u00e4r\u00e4\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Tallenna muutokset.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>P\u00e4ivit\u00e4 Google Analytics 4 -tunniste Enhanced Ecommerce -tiedoilla:\n<ul class=\"wp-block-list\">\n<li>Palaa takaisin Google Analytics 4 -tunnisteeseen ostojen seurantaa varten.<\/li>\n\n\n\n<li>Vierit\u00e4 alasp\u00e4in kohtaan \"Asetettavat kent\u00e4t\".<\/li>\n\n\n\n<li>Lis\u00e4\u00e4 seuraavat kent\u00e4t ja arvot:\n<ul class=\"wp-block-list\">\n<li>Kent\u00e4n nimi: Kentt\u00e4: \"send_to\" Arvo: \"G-XXXXXXXXXXXXXX\" (Google Analyticsin mittaustunnuksesi).<\/li>\n\n\n\n<li>Kent\u00e4n nimi: Kentt\u00e4: \"event_name\" Arvo: \"event_name\": \"purchase\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Laajenna \"Lis\u00e4\u00e4 asetuksia\" -osiossa \"Verkkokauppa\"-pudotusvalikkoa.<\/li>\n\n\n\n<li>M\u00e4\u00e4rit\u00e4 seuraavat kent\u00e4t:\n<ul class=\"wp-block-list\">\n<li>\"Tapahtuman tunnus\": Valitse vastaava muuttuja.<\/li>\n\n\n\n<li>\"Affiliation\": Valitse vastaava muuttuja.<\/li>\n\n\n\n<li>\"Arvo\": Valitse kokonaistuloja vastaava muuttuja.<\/li>\n\n\n\n<li>\"Vero\": Valitse vastaava muuttuja.<\/li>\n\n\n\n<li>\"Shipping\": Valitse vastaava muuttuja.<\/li>\n\n\n\n<li>\"Kuponki\": Valitse vastaava muuttuja kuponkikoodia varten.<\/li>\n\n\n\n<li>\"Items\": M\u00e4\u00e4rit\u00e4 seuraavat alakent\u00e4t:\n<ul class=\"wp-block-list\">\n<li>\"Tuotteen ID\": Tuotetunnusta vastaava muuttuja.<\/li>\n\n\n\n<li>\"Tuotteen nimi\": Tuotteen nimi: Valitse tuotteen nime\u00e4 vastaava muuttuja.<\/li>\n\n\n\n<li>\"Hinta\": Hinta: Valitse tuotteen hintaa vastaava muuttuja.<\/li>\n\n\n\n<li>\"M\u00e4\u00e4r\u00e4\": Valitse vastaava muuttuja.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Tallenna tunniste.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Julkaise muutokset:\n<ul class=\"wp-block-list\">\n<li>Napsauta Google Tag Managerin k\u00e4ytt\u00f6liittym\u00e4n oikeassa yl\u00e4kulmassa olevaa \"L\u00e4het\u00e4\" -painiketta.<\/li>\n\n\n\n<li>Lis\u00e4\u00e4 muutoksillesi kuvaava versionimi ja kuvaus.<\/li>\n\n\n\n<li>Napsauta \"Julkaise\" julkaistaksesi muutokset s\u00e4ili\u00f6\u00f6n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Testaa toteutus:\n<ul class=\"wp-block-list\">\n<li>Tee testiostos WooCommerce-sivustollasi ja saavu \"Kiitos\" tai \"Tilausvahvistus\" -sivulle.<\/li>\n\n\n\n<li>Siirry Google Analytics 4 -k\u00e4ytt\u00f6liittym\u00e4ss\u00e4 kohtaan \"Conversions &gt; Ecommerce &gt; Purchases\".<\/li>\n\n\n\n<li>Tarkista, ett\u00e4 tapahtumatiedot, mukaan lukien tulot, verot, l\u00e4hetys- ja kuponkitiedot, on tallennettu oikein.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Seuraamalla n\u00e4it\u00e4 lis\u00e4vaiheita sinun pit\u00e4isi pysty\u00e4 seuraamaan tapahtumia ja tapahtumatuloja Google Analytics 4:n avulla tehostetulla verkkokaupan seurannalla WooCommerce-kaupassasi. Muista mukauttaa asetuksia erityisvaatimustesi ja WooCommerce-asetuksissasi k\u00e4ytett\u00e4viss\u00e4 olevien tietojen perusteella.<\/p>","protected":false},"excerpt":{"rendered":"<p>Minulla on Woocommerce. Haluaisin luoda Google Tag Manager Container ja lis\u00e4t\u00e4 Google Analytics 4:n siihen ostosten seuraamiseksi. Mit\u00e4 vaiheita minun pit\u00e4isi tehd\u00e4? Voit perustaa Google Tag Managerin ja lis\u00e4t\u00e4 Google Analytics 4:n seuraamaan ostoksia Woocommerce-kaupassasi noudattamalla seuraavia ohjeita: Seuraamalla n\u00e4it\u00e4 vaiheita sinun pit\u00e4isi...<\/p>","protected":false},"author":1,"featured_media":2611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[61,49,52],"tags":[],"class_list":["post-2605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-technical","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Add Google Analytics 4 (GA4) to a Woocommerce site with Tag Manager (GTM) - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/fi\/google-analytics-4-gtm-woocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add Google Analytics 4 (GA4) to a Woocommerce site with Tag Manager (GTM) - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"I have Woocommerce. I would like to create a Google Tag Manager Container and add Google Analytics 4 to it to track purchases. What steps should I take? 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