{"id":1412,"date":"2018-03-09T11:12:32","date_gmt":"2018-03-09T11:12:32","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=1412"},"modified":"2018-03-09T11:13:13","modified_gmt":"2018-03-09T11:13:13","slug":"linkedin-ads-fix-together-microsoft-please","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/fi\/linkedin-ads-fix-together-microsoft-please","title":{"rendered":"Hei LinkedIn, voisitko korjata mainosmoottorin yhdess\u00e4 kaverisi Microsoftin kanssa?"},"content":{"rendered":"<p>LinkedIn-mainokset ovat melko kalliita, niiss\u00e4 on huonot kohdentamismahdollisuudet ja ne tuottavat paljon v\u00e4hemm\u00e4n ROI:ta kuin Facebook-mainokset, jopa B2B-alalla.<!--more--><\/p>\n<p>Tosin pid\u00e4n LinkedInist\u00e4 alustana paljon enemm\u00e4n kuin Facebookista. Se on vakava ja siell\u00e4 k\u00e4yd\u00e4\u00e4n hyvi\u00e4 keskusteluja. Joten on s\u00e4\u00e4li, ett\u00e4 sen mainosmoottori toimii niin huonosti. N\u00e4en ehdottomasti potentiaalia mainostaa t\u00e4\u00e4ll\u00e4 ja kohdistaa useisiin korkean tason kohderyhmiin, jos se toimisi paremmin.<\/p>\n<p>Nykyisell\u00e4\u00e4n LinkedInist\u00e4 tulevat klikkaukset voivat olla kalliimpia kuin hyvin teko\u00e4lyll\u00e4 optimoidusta Facebook-mainonnasta saadut liidit (Linkedinill\u00e4 on yleens\u00e4 10 kertaa korkeammat klikkaushinnat kuin FB:ll\u00e4, ja jos saan 10 % CR:\u00e4\u00e4 FB:ll\u00e4, FB:n lead maksaa saman verran kuin LinkedIn-klikkaus...).<\/p>\n<h3>T\u00e4ss\u00e4 on ehdotus, josta minulla ei ole viel\u00e4 aavistustakaan, onko se mahdollista vai ei:<\/h3>\n<p>Koska LinkedIn on nyt Microsoft, joka on my\u00f6s Bing ja Bing Ads, en n\u00e4e syyt\u00e4, miksi sit\u00e4 ei ole integroitu? Olen kuullut, ett\u00e4 se on tulossa, mutta toivon, ett\u00e4 se on hyv\u00e4 tuote, jota on mahdollista k\u00e4ytt\u00e4\u00e4 jokap\u00e4iv\u00e4isille mainostajille, eik\u00e4 vain joitakin erikoistapauksia varten.<\/p>\n<p>Integroi LinkedIn-mainokset Bing Ads -k\u00e4ytt\u00f6liittym\u00e4\u00e4n, joka on \"suora kopio\" Google AdWordsista, mik\u00e4 tarkoittaa, ett\u00e4 kaikki, jotka ovat olleet verkkomarkkinoinnin parissa jonkin aikaa viimeisten 10 vuoden aikana, osaavat k\u00e4ytt\u00e4\u00e4 sit\u00e4. Se on melko suoraviivaista ja loogista. Linkedin Business -ads -k\u00e4ytt\u00f6liittym\u00e4 sen sijaan ei ole.<\/p>\n<p>Yhdist\u00e4 sitten k\u00e4ytt\u00e4j\u00e4tiedot Bingin ja LinkedInin v\u00e4lill\u00e4 ja laske klikkaushintoja. Luodaan mainoksia Linkedinin kohderyhmille ja tarjotaan volyymin saamiseksi mahdollisuus n\u00e4ytt\u00e4\u00e4 mainoksia n\u00e4ille ihmisille aina, kun he k\u00e4ytt\u00e4v\u00e4t Bingi\u00e4 (ja muita Microsoftin tuotteita).<\/p>\n<p>Hy\u00f6dynn\u00e4 sit\u00e4 my\u00f6s toisinp\u00e4in; kun luomme Bing-mainoksia, voimme k\u00e4ytt\u00e4\u00e4 yleis\u00f6pohjaista sijainnin kohdentamista hakusanoissa, asettaa erilaisia klikkaushintoja erityyppisille LinkedIn-k\u00e4ytt\u00e4jille, valintaruutu \"n\u00e4yt\u00e4 my\u00f6s LinkedIniss\u00e4\", jotta saamme lis\u00e4\u00e4 mainostajia LinkedIniin jne.<\/p>\n<p>Tee se, mit\u00e4 Facebook ja Google eiv\u00e4t pysty tekem\u00e4\u00e4n: sinulla on yksi suurimmista hakukoneista JA suuri sosiaalinen verkosto. T\u00e4m\u00e4n perusteella pit\u00e4isi olla mahdollisuuksia luoda mainostajille loistavia mainostuotteita, eik\u00f6 niin?<\/p>\n<p>Olenko t\u00e4ysin v\u00e4\u00e4r\u00e4ss\u00e4, vai onko t\u00e4m\u00e4 tai jotain viel\u00e4 parempaa jo tekeill\u00e4, korjatkaa minua rohkeasti!<\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn-mainokset ovat melko kalliita, niiss\u00e4 on huonot kohdentamismahdollisuudet ja ne tuottavat paljon v\u00e4hemm\u00e4n ROI:ta kuin Facebook-mainokset, jopa B2B-alalla.<\/p>","protected":false},"author":1,"featured_media":1413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-1412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hi LinkedIn, can you fix your Ad Engine together with your buddy Microsoft please? 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H\u00e4nell\u00e4 on intohimo orgaaniseen hakuun, sis\u00e4lt\u00f6\u00f6n ja kasvuun sek\u00e4 tausta tekniikassa ja koodauksessa, joten h\u00e4nell\u00e4 on laaja n\u00e4kemys verkkomarkkinoinnin strategioista ja taktiikoista. Yli 100 ty\u00f6ntekij\u00e4\u00e4 ty\u00f6llist\u00e4v\u00e4n viraston perustaminen auttaa my\u00f6s saamaan laajan yleiskuvan siit\u00e4, mit\u00e4 mik\u00e4 tahansa yritys voi tehd\u00e4 menesty\u00e4kseen verkossa.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",1230,371,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads-150x150.png",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads-620x187.png",620,187,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads-768x232.png",768,232,true],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads-620x187.png",620,187,true],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",1230,371,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",1230,371,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",18,5,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",600,181,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",600,181,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",1000,302,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",500,151,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",640,193,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",96,29,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2018\/03\/linkedin-ads.png",150,45,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/fi\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"LinkedIn ads are quite costly, have bad targeting possibilities, and give a lot less ROI than Facebook ads for me, even in B2B.","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/posts\/1412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/comments?post=1412"}],"version-history":[{"count":1,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/posts\/1412\/revisions"}],"predecessor-version":[{"id":1414,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/posts\/1412\/revisions\/1414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/media\/1413"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/media?parent=1412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/categories?post=1412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/tags?post=1412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}