{"id":2292,"date":"2023-04-03T11:33:06","date_gmt":"2023-04-03T11:33:06","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/google-2"},"modified":"2023-04-03T11:33:06","modified_gmt":"2023-04-03T11:33:06","slug":"google-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/google-2","title":{"rendered":"Google"},"content":{"rendered":"<p>Google on hakukone, jonka avulla k\u00e4ytt\u00e4j\u00e4t voivat etsi\u00e4 tietoa internetist\u00e4. Se perustettiin vuonna 1998, ja siit\u00e4 on sittemmin tullut yksi maailman suosituimmista hakukoneista. Google k\u00e4ytt\u00e4\u00e4 monimutkaisia algoritmeja analysoidakseen ja j\u00e4rjest\u00e4\u00e4kseen verkkosivustoja sen perusteella, miten ne vastaavat k\u00e4ytt\u00e4j\u00e4n hakukysely\u00e4. T\u00e4m\u00e4 tarkoittaa, ett\u00e4 sivustot, joilla on laadukasta sis\u00e4lt\u00f6\u00e4 ja relevantteja avainsanoja, n\u00e4kyv\u00e4t todenn\u00e4k\u00f6isemmin Googlen hakutulosten k\u00e4rjess\u00e4. T\u00e4m\u00e4n seurauksena yritykset ja verkkosivustojen omistajat k\u00e4ytt\u00e4v\u00e4t usein hakukoneoptimointia (<a href=\"https:\/\/jonathanbjorkskog.com\/fi\/12-rules-for-seo\/\">seo<\/a>) tekniikoita parantaakseen verkkosivustonsa sijoitusta Googlessa ja lis\u00e4t\u00e4kseen n\u00e4kyvyytt\u00e4\u00e4n potentiaalisille asiakkaille. Kaiken kaikkiaan Googlella on ratkaiseva rooli siin\u00e4, miten ihmiset k\u00e4ytt\u00e4v\u00e4t ja k\u00e4ytt\u00e4v\u00e4t tietoa verkossa, mik\u00e4 tekee siit\u00e4 olennaisen t\u00e4rke\u00e4n ty\u00f6kalun sek\u00e4 yksityishenkil\u00f6ille ett\u00e4 yrityksille.<\/p>\n<h2>Google yhdell\u00e4 silm\u00e4yksell\u00e4<\/h2>\n<ol>\n<li>Google on hakukone, joka hallitsee markkinoita yli 90%:n osuudella maailmanlaajuisista hakukonemarkkinoista.<\/li>\n<li>Se k\u00e4ytt\u00e4\u00e4 monimutkaisia algoritmeja sijoittaakseen verkkosivustot paremmuusj\u00e4rjestykseen relevanssin, auktoriteetin ja k\u00e4ytt\u00e4j\u00e4kokemuksen perusteella.<\/li>\n<li>SEO (hakukoneoptimointi) on k\u00e4yt\u00e4nt\u00f6, jossa verkkosivustoja optimoidaan siten, ett\u00e4 ne sijoittuvat korkeammalle Googlen hakukoneiden tulossivuilla (SERPs).<\/li>\n<li>SEO sis\u00e4lt\u00e4\u00e4 erilaisia tekniikoita, kuten <a href=\"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/keyword-2\/\">avainsana<\/a> tutkimus, sivun optimointi, linkkien rakentaminen ja sis\u00e4ll\u00f6n luominen.<\/li>\n<li>Parempi sijoittuminen Googlessa voi lis\u00e4t\u00e4 yritysten n\u00e4kyvyytt\u00e4, liikennett\u00e4 ja viime k\u00e4dess\u00e4 konversioita.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Google on hakukone, jonka avulla k\u00e4ytt\u00e4j\u00e4t voivat etsi\u00e4 tietoa internetist\u00e4. Se perustettiin vuonna 1998, ja siit\u00e4 on sittemmin tullut yksi maailman suosituimmista hakukoneista. Google k\u00e4ytt\u00e4\u00e4 monimutkaisia algoritmeja analysoidakseen ja j\u00e4rjest\u00e4\u00e4kseen verkkosivustoja sen perusteella, miten ne vastaavat k\u00e4ytt\u00e4j\u00e4n hakukysely\u00e4. T\u00e4m\u00e4 tarkoittaa, ett\u00e4 verkkosivustot...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[97,81],"class_list":["post-2292","explanation","type-explanation","status-publish","hentry","category-seo","word-g","word-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/google-2\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Google is a search engine that allows users to find information on the internet. 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