{"id":1793,"date":"2022-02-07T18:38:23","date_gmt":"2022-02-07T18:38:23","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&p=1793"},"modified":"2022-02-07T18:38:25","modified_gmt":"2022-02-07T18:38:25","slug":"serp","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/serp","title":{"rendered":"SERP: Hakukoneen tulossivu"},"content":{"rendered":"

SERP tarkoittaa \"hakukoneen tulossivuja\". Ne ovat sivuja, jotka hakukoneet n\u00e4ytt\u00e4v\u00e4t sen j\u00e4lkeen, kun k\u00e4ytt\u00e4j\u00e4 on sy\u00f6tt\u00e4nyt hakusanan. SERP-sivut sis\u00e4lt\u00e4v\u00e4t yleens\u00e4 luettelon kyselyyn liittyvist\u00e4 verkkosivuista sek\u00e4 tietoa siit\u00e4, kuinka merkityksellinen kukin verkkosivu on kyselyn kannalta.<\/p>\n\n\n\n

Mit\u00e4 SERP tarkoittaa?<\/strong>

SERP = Search Engine Ranking Page.Hakutulossivulle tulevat merkinn\u00e4t. Voidaan kutsua my\u00f6s nimell\u00e4 \"10 sinisen linkin luettelo\", joka tarkoittaa niit\u00e4 10 tulosta, jotka n\u00e4et, kun olet googlettanut jotain. Nyky\u00e4\u00e4n SERP ei kuitenkaan ole niin yksinkertainen, vaan se sis\u00e4lt\u00e4\u00e4 yleens\u00e4 my\u00f6s muita asioita, kuten karttoja, videoita, kuvia ja kysymyksi\u00e4.<\/p> <\/div>

Mit\u00e4 on SERP-markkinointi?<\/strong>

SERP-markkinointi tarkoittaa verkkosivuston tai verkkosivun optimointia, jotta se n\u00e4kyisi paremmin hakukoneiden tulossivuilla. T\u00e4m\u00e4 voidaan tehd\u00e4 esimerkiksi optimoimalla verkkosivun otsikkoa, metakuvausta ja otsikkotageja sek\u00e4 lis\u00e4\u00e4m\u00e4ll\u00e4 verkkosivuston linkkien suosiota.<\/p> <\/div>

Mit\u00e4 eroa on seo<\/a> ja SERP?<\/strong>

SEO:n ja SERP:n ero on siin\u00e4, ett\u00e4 kun SEO:n tarkoituksena on parantaa verkkosivuston tai verkkosivujen sijoitusta hakukoneen tuloksissa, SERP:hen ei liity muita manuaalisia toimia kuin kyselyn sy\u00f6tt\u00e4minen. Sen sijaan muita markkinointitekniikoita, kuten sivun otsikkorakennetta, metakuvauksia ja otsikkotageja, k\u00e4ytet\u00e4\u00e4n n\u00e4kyvyyden optimoimiseksi hakukoneen tuloksissa, mit\u00e4 kutsutaan joskus SERP-optimoinniksi.<\/p> <\/div>

Onko Google SERP?<\/strong>

Kyll\u00e4, Google on SERP. Kun kirjoitat hakukyselyn, sinut ohjataan Googlen hakukoneen tulossivuille.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"

SERP tarkoittaa \"hakukoneen tulossivuja\". Ne ovat sivuja, jotka hakukoneet n\u00e4ytt\u00e4v\u00e4t sen j\u00e4lkeen, kun k\u00e4ytt\u00e4j\u00e4 on sy\u00f6tt\u00e4nyt hakusanan. SERP-sivut sis\u00e4lt\u00e4v\u00e4t yleens\u00e4 luettelon kyselyyn liittyvist\u00e4 verkkosivuista sek\u00e4 tietoa siit\u00e4, kuinka merkityksellinen kukin verkkosivu on kyselyn kannalta.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[78,77,81],"class_list":["post-1793","explanation","type-explanation","status-publish","hentry","category-seo","word-growth-hacking","word-marketing","word-seo"],"yoast_head":"\nSERP: Search Engine Result Page - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/serp\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SERP: Search Engine Result Page - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"SERP stands for “search engine results pages”. They are the pages that are displayed by search engines after a user enters a query. The SERP generally contains a list of web pages that are relevant to the query, as well as information about how relevant each webpage is to the query.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/serp\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T18:38:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp\",\"name\":\"SERP: Search Engine Result Page - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"datePublished\":\"2022-02-07T18:38:23+00:00\",\"dateModified\":\"2022-02-07T18:38:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258927225\"},{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258939587\"},{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258960999\"},{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644259036853\"}],\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explanations\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Dictionary: SEO Glossary with difficult words explained\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"SERP: Search Engine Result Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258927225\",\"position\":1,\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258927225\",\"name\":\"What does SERP mean?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SERP = Search Engine Ranking Page.<br\\\/>The entries that come up on the search results page. Can also be named \\\"the list of 10 blue links\\\", meaning the 10 results you see after you have Googled something. Nowadays the SERP is not that simple though, it usually contains other things as well, like maps, videos, pictures and questions.\",\"inLanguage\":\"fi\"},\"inLanguage\":\"fi\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258939587\",\"position\":2,\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258939587\",\"name\":\"What is SERP marketing?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SERP marketing is the act of optimizing a website or webpage for better visibility in the search engine results pages. This can be done through techniques such as optimizing the webpage's title, meta description, and header tags, as well as by increasing the website's link popularity.\",\"inLanguage\":\"fi\"},\"inLanguage\":\"fi\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258960999\",\"position\":3,\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644258960999\",\"name\":\"What is the difference between SEO and SERP?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The difference between SEO and SERP is that while SEO is the act of boosting your website or webpages rank in search engine results, SERP does not involve any manual actions other than entering a query. Instead, other marketing techniques like page title structure, meta descriptions, and header tags are used to optimize visibility in search engine results, sometimes referred to as SERP Optimization.<br\\\/>\",\"inLanguage\":\"fi\"},\"inLanguage\":\"fi\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644259036853\",\"position\":4,\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/serp#faq-question-1644259036853\",\"name\":\"Is Google a SERP?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, Google is a SERP. When you enter a search query, you're directed to Google's search engine results pages.<br\\\/>\",\"inLanguage\":\"fi\"},\"inLanguage\":\"fi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SERP: Hakukoneen tulossivu - Jonathan Bj\u00f6rkskog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/serp\/","og_locale":"fi_FI","og_type":"article","og_title":"SERP: Search Engine Result Page - Jonathan Bj\u00f6rkskog","og_description":"SERP stands for “search engine results pages”. They are the pages that are displayed by search engines after a user enters a query. The SERP generally contains a list of web pages that are relevant to the query, as well as information about how relevant each webpage is to the query.","og_url":"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/serp\/","og_site_name":"Jonathan Bj\u00f6rkskog","article_modified_time":"2022-02-07T18:38:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Arvioitu lukuaika":"2 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp","url":"https:\/\/jonathanbjorkskog.com\/explanation\/serp","name":"SERP: Hakukoneen tulossivu - Jonathan Bj\u00f6rkskog","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"datePublished":"2022-02-07T18:38:23+00:00","dateModified":"2022-02-07T18:38:25+00:00","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#breadcrumb"},"mainEntity":[{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258927225"},{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258939587"},{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258960999"},{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644259036853"}],"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/explanation\/serp"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"Explanations","item":"https:\/\/jonathanbjorkskog.com\/explanation"},{"@type":"ListItem","position":3,"name":"SEO Dictionary: SEO Glossary with difficult words explained","item":"https:\/\/jonathanbjorkskog.com\/word\/seo"},{"@type":"ListItem","position":4,"name":"SERP: Search Engine Result Page"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Kasvumarkkinointi vuodesta 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}},{"@type":"Question","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258927225","position":1,"url":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258927225","name":"Mit\u00e4 SERP tarkoittaa?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SERP = Search Engine Ranking Page.<br\/>The entries that come up on the search results page. Can also be named \"the list of 10 blue links\", meaning the 10 results you see after you have Googled something. Nowadays the SERP is not that simple though, it usually contains other things as well, like maps, videos, pictures and questions.","inLanguage":"fi"},"inLanguage":"fi"},{"@type":"Question","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258939587","position":2,"url":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258939587","name":"Mit\u00e4 on SERP-markkinointi?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SERP marketing is the act of optimizing a website or webpage for better visibility in the search engine results pages. This can be done through techniques such as optimizing the webpage's title, meta description, and header tags, as well as by increasing the website's link popularity.","inLanguage":"fi"},"inLanguage":"fi"},{"@type":"Question","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258960999","position":3,"url":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644258960999","name":"Mik\u00e4 ero on SEO:n ja SERP:n v\u00e4lill\u00e4?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The difference between SEO and SERP is that while SEO is the act of boosting your website or webpages rank in search engine results, SERP does not involve any manual actions other than entering a query. Instead, other marketing techniques like page title structure, meta descriptions, and header tags are used to optimize visibility in search engine results, sometimes referred to as SERP Optimization.<br\/>","inLanguage":"fi"},"inLanguage":"fi"},{"@type":"Question","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644259036853","position":4,"url":"https:\/\/jonathanbjorkskog.com\/explanation\/serp#faq-question-1644259036853","name":"Onko Google SERP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, Google is a SERP. When you enter a search query, you're directed to Google's search engine results pages.<br\/>","inLanguage":"fi"},"inLanguage":"fi"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/fi\/author"},"uagb_comment_info":0,"uagb_excerpt":"SERP stands for “search engine results pages”. They are the pages that are displayed by search engines after a user enters a query. The SERP generally contains a list of web pages that are relevant to the query, as well as information about how relevant each webpage is to the query.","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/explanation\/1793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/explanation"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/types\/explanation"}],"version-history":[{"count":1,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/explanation\/1793\/revisions"}],"predecessor-version":[{"id":1794,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/explanation\/1793\/revisions\/1794"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/media?parent=1793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/categories?post=1793"},{"taxonomy":"word","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/fi\/wp-json\/wp\/v2\/word?post=1793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}