{"id":1778,"date":"2022-02-04T13:12:03","date_gmt":"2022-02-04T13:12:03","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&p=1778"},"modified":"2022-02-04T13:16:42","modified_gmt":"2022-02-04T13:16:42","slug":"keyword-explained","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/keyword-explained","title":{"rendered":"Avainsana selitetty"},"content":{"rendered":"

A avainsana<\/a> <\/strong>on sana tai lause, jonka haluat n\u00e4kyv\u00e4n Google-haussa tietyll\u00e4 sivulla. Kaikilla verkkosivustosi sivuilla voi olla omat avainsanansa.<\/p>\n\n\n\n

Lyhyesti sanottuna avainsana voi olla enemm\u00e4n kuin yksi sana - se voi olla kokonainen lause. Jopa kokonainen lause voi olla avainsana, jolloin sit\u00e4 kutsutaan longtail-avainsanaksi.<\/p>\n\n\n\n

Yleens\u00e4 valitset sivujen tai viestien avainsanat hakum\u00e4\u00e4r\u00e4n perusteella. Lyhyemm\u00e4ll\u00e4 sanalla tai lauseella, kuten \"vitamiinit\", on suurempi hakum\u00e4\u00e4r\u00e4 kuin pidemm\u00e4ll\u00e4 sanalla, kuten \"vitamiinipuutos vegaaneilla\". Sama p\u00e4tee my\u00f6s kilpailuun - on yleens\u00e4 paljon vaikeampaa n\u00e4ky\u00e4 Googlessa suuren hakuvolyymin sanalla kuin pienen hakuvolyymin fraasilla, joka koostuu muutamasta sanasta.<\/p>\n\n\n\n

Longtail-avainsanat tai longtail-lause tarkoittaa, ett\u00e4 kyseess\u00e4 on pidempi lause, jonka m\u00e4\u00e4r\u00e4 on yleens\u00e4 pienempi ja kilpailu v\u00e4h\u00e4isemp\u00e4\u00e4. Longtail-avainsanoilla on usein helpompi n\u00e4ky\u00e4 kuin lyhyill\u00e4 yhden tai kahden sanan fraaseilla.<\/p>\n\n\n\n

Aikaisemmin oli my\u00f6s meta-tunniste \"meta keyword\", joka viittasi joskus avainsanoihin tai hakusanoihin, mutta hakukoneet eiv\u00e4t en\u00e4\u00e4 ota huomioon kyseisen tunnisteen sis\u00e4lt\u00f6\u00e4, ja se voidaan j\u00e4tt\u00e4\u00e4 turvallisesti huomiotta.<\/p>\n\n\n\n

Jos haluat seurata, miss\u00e4 asennossa olet Googlessa, kun etsit eri avainsanoja (sijaintisi SERP:ss\u00e4), tarvitset apuna rankingseuranta<\/a> ty\u00f6kalu<\/a>.<\/p>\n\n\n\n

\n

Avainsanojen synonyymit<\/h3>\n\n\n\n

Jokap\u00e4iv\u00e4isess\u00e4 keskustelussa saatetaan kuulla my\u00f6s synonyymej\u00e4, kuten tukisanoja, keskeisi\u00e4 sanoja, koodisanoja, vihjesanoja tai avainsanoja. Tai miksei yksinkertaisesti hakusanoja tai hakulauseita tai avainsanoja?<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Avainsana on sana tai lause, jonka haluat n\u00e4ky\u00e4 Google-haussa tietyll\u00e4 sivulla. Kaikilla sivustosi sivuilla voi olla omat avainsanansa. Lyhyesti sanottuna avainsana voi olla enemm\u00e4n kuin yksi sana - se voi olla kokonainen lause. Koko lause voi olla jopa....<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,53],"word":[78,77,81],"class_list":["post-1778","explanation","type-explanation","status-publish","hentry","category-seo","category-seo-search-engine-optimization","word-growth-hacking","word-marketing","word-seo"],"yoast_head":"\nKeyword explained - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/fi\/explanation\/keyword-explained\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword explained - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"A keyword is a word or phrase that you want to show up for in a Google search with a particular page. 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