UTM code

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A UTM code is a tracking parameter used in digital marketing to track the effectiveness of campaigns and measure website traffic. UTM stands for Urchin Tracking Module, which was the original name of Google Analytics. A UTM code is added to the end of a URL and includes information such as the source, medium, and campaign name. This allows marketers to see which channels are driving the most traffic and conversions to their website. By using UTM codes, businesses can optimize their marketing efforts and make data-driven decisions to improve their ROI.

UTM code at a glance

  1. UTM code is a tracking parameter that can be added to URLs to track the source, medium, and campaign of website traffic.
  2. By using UTM codes, businesses can better understand which marketing efforts are driving the most traffic and conversions to their website.
  3. UTM codes can be customized to fit the specific needs of a business, allowing for more detailed tracking and analysis.
  4. UTM codes can be used in conjunction with Google Analytics to gain insights into website traffic and user behavior.
  5. Properly implementing UTM codes can lead to more effective marketing strategies and increased ROI.