SERP: Search Engine Result Page
SERP stands for “search engine results pages”. They are the pages that are displayed by search engines after a user enters a query. The SERP generally contains a list of web pages that are relevant to the query, as well as information about how relevant each webpage is to the query.
SERP = Search Engine Ranking Page.
The entries that come up on the search results page. Can also be named “the list of 10 blue links”, meaning the 10 results you see after you have Googled something. Nowadays the SERP is not that simple though, it usually contains other things as well, like maps, videos, pictures and questions.
SERP marketing is the act of optimizing a website or webpage for better visibility in the search engine results pages. This can be done through techniques such as optimizing the webpage’s title, meta description, and header tags, as well as by increasing the website’s link popularity.
The difference between SEO and SERP is that while SEO is the act of boosting your website or webpages rank in search engine results, SERP does not involve any manual actions other than entering a query. Instead, other marketing techniques like page title structure, meta descriptions, and header tags are used to optimize visibility in search engine results, sometimes referred to as SERP Optimization.
Yes, Google is a SERP. When you enter a search query, you’re directed to Google’s search engine results pages.