PageRank
PageRank is a term used in search engine optimization (seo) to describe the algorithm used by Google to rank websites in their search engine results pages (SERPs). The algorithm assigns a numerical value to each website based on the number and quality of links pointing to it from other websites. The higher the PageRank value, the more likely a website is to appear at the top of Google’s search results for relevant keywords. PageRank is just one of many factors that Google uses to determine the relevance and authority of a website, but it remains an important metric for SEO professionals to consider when optimizing their websites for search engines. By understanding how PageRank works and how to improve it, website owners can increase their visibility and attract more traffic to their sites.
PageRank at a glance
- PageRank is a ranking algorithm used by Google to determine the importance and relevance of web pages.
- The algorithm assigns a score to each page based on the number and quality of links pointing to it.
- Pages with higher PageRank scores are more likely to appear at the top of search engine results pages (SERPs).
- Building high-quality backlinks from authoritative websites can help improve a page’s PageRank and search engine visibility.
- However, PageRank is just one of many factors that search engines use to rank pages, and it’s becoming less important as search algorithms evolve.