UTM code

A UTM code is a tracking parameter used in digital marketing to track the effectiveness of campaigns and measure website traffic. UTM stands for Urchin Tracking Module, which was the original name of Google Analytics. A UTM code is added to the end of a URL and includes information such as the source, medium, and…

Search traffic

Search traffic refers to the number of visitors that come to a website through search engine results pages (SERPs). This type of traffic is generated when users enter a query into a search engine and click on a link to a website that appears in the search results. Search traffic is an important metric for…

Scrum board

A Scrum board is a visual tool used in Agile project management to track the progress of tasks and projects. It is a physical or digital board that displays the status of each task in a project, including what has been completed, what is in progress, and what still needs to be done. The Scrum…

Scroll depth

Scroll depth refers to the measurement of how far a user scrolls down a webpage. It is an important metric for website owners and marketers as it provides insights into user engagement and behavior. By tracking scroll depth, website owners can determine which parts of their content are most engaging and optimize their website accordingly….

Pruning

Pruning is the process of cutting back or removing parts of a plant, tree, or shrub to promote healthy growth and improve its overall appearance. This technique is commonly used in gardening and landscaping to shape plants, remove dead or diseased branches, and encourage the growth of new shoots and flowers. Pruning is an essential…

Pages per session

Pages per session is a metric used in website analytics to measure the average number of pages a user views during a single session on a website. This metric is important because it provides insight into how engaged users are with a website and how well the website is performing in terms of user experience….

Kanban

Kanban is a Japanese term that refers to a visual system used to manage and control work processes. It is a lean manufacturing technique that helps organizations improve efficiency and productivity by reducing waste and optimizing workflow. The word Kanban literally means “signboard” or “billboard” in Japanese, and it is used to represent a system…

Googlebot / Bingbot

Googlebot and Bingbot are web crawlers or spiders that are used by Google and Bing search engines respectively to index and rank web pages. These bots are automated programs that crawl through the internet, following links and collecting information about web pages. They analyze the content of each page and use this information to determine…

Google Tag Manager

Google Tag Manager is a free tool provided by Google that allows website owners to manage and deploy marketing and analytics tags on their website without the need for coding knowledge. With Google Tag Manager, website owners can easily add and update tags for various marketing and analytics tools, such as Google Analytics, AdWords, and…

Google Analytics goals

Google Analytics goals refer to the specific objectives that website owners set for their online platforms. These goals are used to track and measure the success of a website’s performance and to determine whether it is meeting its intended purpose. By setting up goals in Google Analytics, website owners can gain valuable insights into their…

Qualified lead

A qualified lead is a potential customer who has shown a genuine interest in a product or service and has met certain criteria that make them more likely to make a purchase. These criteria may include factors such as their budget, their level of authority within their organization, and their specific needs or pain points….

Click-through rate

Click-through rate (CTR) is a metric used in digital marketing to measure the effectiveness of an advertisement or a website. It is calculated by dividing the number of clicks an ad or a website receives by the number of impressions it generates. CTR is an important metric because it indicates how well an ad or…

Channel

A channel is a pathway or medium through which information, data, or signals are transmitted. In the context of digital marketing and seo, a channel refers to the various platforms and channels used to reach and engage with target audiences. These channels can include social media platforms, email marketing, search engines, and other online platforms….

API

API stands for Application Programming Interface. It is a set of protocols, routines, and tools for building software applications. APIs allow different software applications to communicate with each other, enabling them to share data and functionality. This makes it easier for developers to create new applications and integrate them with existing ones. APIs are essential…

Structured Data

Structured data refers to a specific format of organizing and presenting information on a website. It involves using standardized tags and codes to label different types of content, such as product descriptions, reviews, and contact information. This makes it easier for search engines to understand the content of a website and display relevant results to…

SRCSET

SRCSET is a web development attribute that allows developers to specify multiple image sources for a single image element. This attribute is used to provide responsive images that can adapt to different screen sizes and resolutions. SRCSET is an important tool for optimizing website performance and improving user experience, as it ensures that images are…