Off-page optimization
Off-page optimization is the process of optimizing a website or web page for better search engine ranking by improving its visibility with tactics happening outside of the site, mostly meaning link building and link popularity. This can be done through techniques such as guest blogging, blog cooperation, PR, Outreach, and directory submissions. The most recommended tactic is to make such good content, resources or tools that it would earn backlinks on its own if the right sites just knew about it. Then reaching out to the people behind those sites.
A backlink is when someone links to your website from their own page, which helps you rank higher in the search engine results pages (SERPs). It might as well provide you with referral traffic when people click the link on the other site and end up on your site.
No follow contains “rel=nofollow” HTML tags, meaning they do not pass link juice and cannot help the receiver of that link to rank higher in SERPs.
Internal linking refers to adding links between pages on the same website (e.g., if there were multiple products listed on an eCommerce site). Internal linking helps create consistency. It is also a good way to introduce new products and services on your site, as well as help users to stay for a longer time on your website.
Off-Page Optimization Techniques: Link building is an important component of Search Engine Optimization (seo). Sites that link to yours will pass on authority and Trust through hyperlinks back to your site. There are many ways in which webmasters and blog owners can establish links between their sites – these include: reciprocal linking, contextual linking, news/content aggregation, forum profile links, blog cooperation, outreach, PR, paid advertising (sponsored reviews); etc