Nofollow Attribute
The nofollow attribute is an HTML attribute that is used to instruct search engines not to follow a particular link. This attribute is commonly used by website owners to prevent search engines from passing link equity to certain pages on their website.
The nofollow attribute is particularly useful for preventing spam links from affecting a website’s search engine rankings. By adding the nofollow attribute to links that are not relevant or trustworthy, website owners can ensure that their website’s search engine rankings are not negatively impacted by spam links.
In addition to its use in preventing spam links, the nofollow attribute can also be used to control the flow of link equity within a website. By strategically adding the nofollow attribute to certain links, website owners can direct search engines to focus on the most important pages on their website.
Overall, the nofollow attribute is an important tool for website owners who want to maintain control over their website’s search engine rankings. By using this attribute strategically, website owners can ensure that their website is optimized for search engines and that their content is reaching the right audience.
Nofollow Attribute at a glance
- The nofollow attribute is a way to tell search engines not to follow a specific link on a webpage.
- It was introduced by Google in 2005 to combat spammy link building practices.
- When a link has the nofollow attribute, it doesn’t pass any link juice or authority to the linked page.
- This means that the linked page won’t benefit from any seo value from the linking page.
- Using the nofollow attribute can help prevent penalties from search engines for unnatural link building practices.