Meta descriptions

Home > Explanations > SEO Dictionary: SEO Glossary with difficult words explained > M > Meta descriptions

Meta descriptions are short snippets of text that appear below the title tag in search engine results pages (SERPs). They provide a brief summary of the content on a webpage and are designed to entice users to click through to the site. Meta descriptions are an important aspect of on-page seo as they can impact click-through rates and ultimately, website traffic. It is recommended to keep meta descriptions between 150-160 characters and include relevant keywords to improve their visibility in search results. By optimizing meta descriptions, website owners can improve their website’s visibility and attract more organic traffic.

Meta descriptions at a glance

  1. Meta descriptions are HTML attributes that provide a brief summary of the content on a webpage.
  2. They appear in search engine results pages (SERPs) and can influence click-through rates.
  3. Meta descriptions should be concise, relevant, and include targeted keywords to improve SEO.
  4. They should also accurately reflect the content on the page to avoid misleading users.
  5. While not a direct ranking factor, well-crafted meta descriptions can indirectly improve search engine rankings by increasing user engagement.