Meta Description
A meta description is a brief summary of the content on a webpage that appears in search engine results. It is an HTML tag that provides a concise overview of the page’s content and helps search engines understand what the page is about. A well-crafted meta description can entice users to click through to your website, increasing your click-through rate and ultimately driving more traffic to your site. It is important to include relevant keywords in your meta description to improve your search engine rankings and ensure that your content is easily discoverable by your target audience. By optimizing your meta descriptions, you can improve your website’s visibility and attract more qualified traffic to your site.
Meta Description at a glance
- Meta description is a HTML tag that provides a brief summary of the content on a webpage.
- It appears in search engine results pages (SERPs) below the title tag and URL.
- A well-written meta description can improve click-through rates (CTR) by enticing users to click on the link.
- It should be concise, relevant, and include the primary keyword for the page.
- Meta descriptions do not directly impact search engine rankings, but they can indirectly affect them by improving CTR and user engagement.