Keyword Cannibalization

keyword cannibalization is a term used in seo to describe a situation where multiple pages on a website are targeting the same keyword or phrase. This can lead to confusion for search engines and ultimately result in lower rankings for all pages involved.

To avoid keyword cannibalization, it is important to conduct thorough keyword research and ensure that each page on the website has a unique focus keyword or phrase. Additionally, internal linking should be used strategically to guide search engines and users to the most relevant page for a particular keyword.

By addressing keyword cannibalization, website owners can improve their SEO efforts and increase their chances of ranking higher in search engine results pages.

Keyword Cannibalization at a glance

1. Keyword cannibalization is a phenomenon where multiple pages on a website are targeting the same keyword, leading to confusion for search engines and a decrease in overall search engine rankings.
2. This issue can arise when a website has multiple pages with similar content or when a website has undergone a redesign or restructuring without properly redirecting old pages to new ones.
3. To avoid keyword cannibalization, it is important to conduct thorough keyword research and create a clear content strategy that ensures each page on the website is targeting a unique keyword or set of keywords.
4. Additionally, implementing proper internal linking and redirecting old pages to new ones can help prevent keyword cannibalization and improve overall search engine rankings.
5. Addressing keyword cannibalization can also lead to a better user experience, as it ensures that each page on the website is providing unique and valuable information to visitors.