Google is a search engine that allows users to find information on the internet. It was founded in 1998 and has since become one of the most popular search engines in the world. Google uses complex algorithms to analyze and rank websites based on their relevance to a user’s search query. This means that websites with high-quality content and relevant keywords are more likely to appear at the top of Google’s search results. As a result, businesses and website owners often use search engine optimization (seo) techniques to improve their website’s ranking on Google and increase their visibility to potential customers. Overall, Google plays a crucial role in how people access and consume information online, making it an essential tool for both individuals and businesses.
Google at a glance
- Google is a search engine that dominates the market with over 90% of global search engine market share.
- It uses complex algorithms to rank websites based on relevance, authority, and user experience.
- SEO (Search Engine Optimization) is the practice of optimizing websites to rank higher on Google’s search engine results pages (SERPs).
- SEO involves various techniques such as keyword research, on-page optimization, link building, and content creation.
- Ranking higher on Google can lead to increased visibility, traffic, and ultimately, conversions for businesses.