Doorway Page
A doorway page is a web page that is specifically designed to rank highly in search engine results for a particular keyword or phrase. These pages are often created to attract visitors to a website by using deceptive tactics such as cloaking or redirecting users to a different page. Doorway pages are considered a black hat seo technique and can result in penalties from search engines. It is important to avoid using doorway pages and instead focus on creating high-quality content that provides value to users. By following ethical SEO practices, websites can improve their search engine rankings and attract more organic traffic.
Doorway Page at a glance
- A doorway page is a web page that is designed to rank highly in search engine results for specific keywords or phrases.
- These pages are often created solely for the purpose of directing traffic to a website, rather than providing valuable content to users.
- Doorway pages can be seen as a form of black hat SEO, as they are designed to manipulate search engine algorithms.
- Search engines have become increasingly sophisticated in detecting and penalizing doorway pages, making them a risky strategy for SEO.
- Instead of relying on doorway pages, businesses should focus on creating high-quality, relevant content that provides value to their target audience.