Conversion Rate Optimization (CRO)

Home > Explanations > Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. This is achieved by analyzing user behavior and making changes to the website design, content, and user experience to encourage more conversions. CRO is a key component of growth hacking, as it helps businesses increase their revenue and customer base without necessarily increasing their traffic.

Conversion Rate Optimization (CRO) at  glance

  1. Focuses on improving the percentage of website visitors who take a desired action
  2. Involves analyzing user behavior and making data-driven changes to the website or landing page
  3. Can include A/B testing, user testing, and website design improvements
  4. Can lead to increased revenue and customer satisfaction
  5. Is an ongoing process that requires continuous monitoring and optimization.