Conversion Rate
Conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. In growth hacking, increasing the conversion rate is a key goal, as it can lead to more revenue and customer acquisition without increasing traffic. Techniques such as A/B testing, user experience optimization, and targeted messaging can be used to improve conversion rates.
Conversion Rate at glance
- Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
- Improving conversion rate is a key goal of growth hacking, as it can lead to increased revenue and customer acquisition.
- Factors that can impact conversion rate include website design, user experience, messaging, and pricing.
- To optimize conversion rate, growth hackers may use tactics such as A/B testing, personalization, and targeted messaging.
- Tracking and analyzing conversion rate data is essential for ongoing optimization and growth.