Above the Fold

Home > Explanations > SEO Dictionary: SEO Glossary with difficult words explained > A > Above the Fold

Above the fold is a term used in web design to describe the portion of a webpage that is visible without scrolling down. This area is considered to be the most valuable real estate on a webpage as it is the first thing that visitors see when they land on a website. It is important for businesses to optimize their above the fold content to ensure that it is engaging, informative, and visually appealing. This can include headlines, images, calls to action, and other elements that encourage visitors to stay on the site and explore further. By focusing on above the fold content, businesses can improve their website’s user experience, increase engagement, and ultimately drive more conversions.

Above the Fold at a glance

  1. Above the Fold refers to the content that is visible on a website without having to scroll down.
  2. It is important to have important information and calls to action above the fold to increase user engagement and conversions.
  3. Search engines prioritize content above the fold, so having relevant keywords and phrases in this area can improve seo.
  4. A cluttered or confusing above the fold section can negatively impact user experience and lead to a higher bounce rate.
  5. Responsive design is crucial for ensuring that above the fold content is optimized for all devices, including mobile.