{"id":904,"date":"2011-12-19T14:30:56","date_gmt":"2011-12-19T14:30:56","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=904"},"modified":"2022-02-07T07:06:43","modified_gmt":"2022-02-07T07:06:43","slug":"seo-tip-9-do-a-keyword-research-for-knowing-what-to-write","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/seo-tip-9-do-a-keyword-research-for-knowing-what-to-write","title":{"rendered":"Consejo SEO 9 - Haga una investigaci\u00f3n de palabras clave para saber qu\u00e9 escribir"},"content":{"rendered":"<p>Antes de empezar a escribir, siempre es bueno hacer un <strong><a href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-2\/\">palabra clave<\/a> investigaci\u00f3n<\/strong> para saber qu\u00e9 escribir. Porque no quieres <a title=\"<a href=\"https:>seo<\/a>-truco 3: Lista de comprobaci\u00f3n para escribir textos optimizados para buscadores\" href=\"http:\/\/jonathanbjorkskog.com\/checklist-for-writing-search-engine-optimized-texts\"&gt;escribir un texto optimizado 100% onpage<\/a> que aparezca en el primer lugar de Google si nadie busca el texto, \u00bfverdad? Ser\u00eda una p\u00e9rdida de tiempo y dinero. As\u00ed que antes de escribir, aseg\u00farese de hacer una <a href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-research-2\/\">b\u00fasqueda de palabras clave<\/a>.<!--more--><\/p>\n<h2>\u00bfQu\u00e9 herramienta utilizar en la b\u00fasqueda de palabras clave?<\/h2>\n<p>Hay uno bueno y gratuito, que es el <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\" target=\"_blank\" rel=\"noopener\">Herramienta de palabras clave de Google<\/a>. Esa es m\u00e1s o menos la herramienta est\u00e1ndar para la b\u00fasqueda de palabras clave, de la que todo el mundo parte. Y probablemente ya la hayas probado, pero aqu\u00ed tienes m\u00e1s textos sobre c\u00f3mo encontrar realmente las palabras sobre las que escribir.<\/p>\n<h3>Comience con una amplia b\u00fasqueda de palabras clave<\/h3>\n<p>Cuando est\u00e9s en la p\u00e1gina de la herramienta de palabras clave, empieza escribiendo un tema sobre el que te interese escribir.<\/p>\n<a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-906\" title=\"Herramienta de palabras clave de Google\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool-620x217.png\" alt=\"Herramienta de palabras clave de Google - portadas de facebook\" width=\"620\" height=\"217\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool-620x217.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Google-keyword-tool.png 768w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a>\n<p>Ahora, cuando se lance el nuevo dise\u00f1o de Facebook, nadie querr\u00e1 leer mis posts sobre <a title=\"Hacer un banner de perfil de facebook\" href=\"http:\/\/jonathanbjorkskog.com\/es\/make-a-facebook-profile-banner\/\">c\u00f3mo hacer banners de perfil de Facebook<\/a> as\u00ed que pronto tendr\u00e9 que escribir uno nuevo sobre portadas de Facebook. Ser\u00eda imposible para m\u00ed para clasificar bien con un blogpost sobre portadas de Facebook, hay demasiada competencia, pero empiezo con la b\u00fasqueda de que de todos modos.<\/p>\n<h3>La herramienta de palabras clave le ofrece sugerencias<\/h3>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-907\" title=\"b\u00fasqueda de palabras clave para portadas de facebook\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers-620x556.png\" alt=\"b\u00fasqueda de palabras clave para portadas de facebook\" width=\"620\" height=\"556\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers-620x556.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/keywoord-research-for-facebook-covers.png 670w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Entonces, recibo un mont\u00f3n de sugerencias de frases sobre las que escribir. Elijo 10-20 de ellas y tambi\u00e9n a\u00f1ado algunas de mi mente y las vuelvo a poner en el cuadro de b\u00fasqueda.<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-908\" title=\"portada de facebook en la b\u00fasqueda de palabras clave\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research--620x279.png\" alt=\"portada de facebook en la b\u00fasqueda de palabras clave\" width=\"620\" height=\"279\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research--620x279.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/facebook-cover-in-keyword-research-.png 1001w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Ahora tengo un par de t\u00edtulos para elegir. Ahora escribir\u00e9 dos o tres entradas de blog sobre algunas de esas \"palabras clave\". Y lo escribir\u00e9 <a title=\"Truco SEO 3: Lista de comprobaci\u00f3n para redactar textos optimizados para buscadores\" href=\"http:\/\/jonathanbjorkskog.com\/es\/checklist-for-writing-search-engine-optimized-texts\/\">optimizado como en mi lista de comprobaci\u00f3n SEO<\/a>. Y es de esperar que la entrada de mi blog acabe en alg\u00fan lugar bastante alto de Google.<\/p>\n<h3>\u00bfQu\u00e9 palabras elegir en la tabla de resultados de la herramienta de palabras clave?<\/h3>\n<p>Siempre es una buena pregunta. Tienes que elegir las palabras clave con menos competencia y muchas b\u00fasquedas. B\u00fasquedas que ves a la derecha. La competencia es un poco m\u00e1s dif\u00edcil, pero trate de buscar las palabras en el motor de b\u00fasqueda de Google com\u00fan y ver qu\u00e9 sitios aparece en el top 5. Si se trata de sitios peque\u00f1os o blogs, entonces la competencia puede ser bastante baja. Si se trata de grandes marcas y sitios corporativos, la competencia puede ser un poco mayor. Y si hay muchos sitios con la frase exacta en el t\u00edtulo (la l\u00ednea azul en la que puede hacer clic para cada lugar en los resultados de b\u00fasqueda), entonces la competencia podr\u00eda ser bastante alta tambi\u00e9n, porque eso demuestra que alguien m\u00e1s est\u00e1 tratando de conseguir los lugares, as\u00ed, escribiendo textos sobre exactamente lo mismo.<\/p>\n<h3>Algunos trucos m\u00e1s de la herramienta de palabras clave<\/h3>\n<p>Si no est\u00e1 escribiendo en ingl\u00e9s, recuerde cambiar la \"ubicaci\u00f3n e idioma\" en la herramienta de palabras clave a su idioma, y luego simplemente mire la columna de la derecha, donde dice \"B\u00fasquedas mensuales locales\".<\/p>\n<p>Ponga el \"Tipo de concordancia\" en \"exacta\" en la barra lateral izquierda. Entonces s\u00f3lo ver\u00e1s cu\u00e1ntos buscan exactamente la frase a la que te diriges. Pero yo tambi\u00e9n me dirijo a un mont\u00f3n de palabras de cola larga en cada entrada de blog, as\u00ed que para m\u00ed la \"amplia\" o \"frase\" son datos suficientes.<\/p>\n<p>Si encuentras palabras clave con m\u00e1s de 1000 b\u00fasquedas locales mensuales en modo \"exacto\" y hay poca competencia, no lo dudes, \u00a1escribe sobre la palabra clave! \u00a1Como AHORA!<\/p>\n<p>Si encuentra palabras clave con m\u00e1s de 10000 b\u00fasquedas en modo \"exacto\", <a title=\"Truco SEO 6: Comprar dominios de palabras clave y crear sitios de campa\u00f1a\" href=\"http:\/\/jonathanbjorkskog.com\/es\/seo-trick-6-buy-keyword-domains-and-build-campaign-sites\/\">comprar un dominio que incluya esa palabra clave y crear un sitio completo sobre ella<\/a>. :)<\/p>\n<p>Recuerde que las cifras no son 100% fiables, y a menudo s\u00f3lo un tercio de las b\u00fasquedas mensuales presentadas. <em>Gracias por leer acerca de c\u00f3mo hacer investigaciones de palabras clave en la herramienta de palabras clave de Google<\/em>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Antes de empezar a escribir, siempre es bueno hacer una investigaci\u00f3n de palabras clave para saber qu\u00e9 escribir. Porque no querr\u00e1s escribir un texto 100% optimizado onpage que aparezca en el primer puesto de Google si nadie est\u00e1 buscando el texto, \u00bfverdad? Eso ser\u00eda una p\u00e9rdida de tiempo y dinero. As\u00ed que antes de escribir,...<\/p>","protected":false},"author":1,"featured_media":907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62,53],"tags":[],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO tip 9 - Do a keyword research for knowing what to write - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/seo-tip-9-do-a-keyword-research-for-knowing-what-to-write\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO tip 9 - Do a keyword research for knowing what to write - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Before you start writing, there is always good to&nbsp;do a keyword research for knowing what to write. 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