{"id":894,"date":"2011-12-16T08:12:57","date_gmt":"2011-12-16T08:12:57","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=894"},"modified":"2017-06-08T06:28:35","modified_gmt":"2017-06-08T06:28:35","slug":"seo-trick-16-use-a-company-blog-for-getting-traffic-from-trends-and-seasons","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/seo-trick-16-use-a-company-blog-for-getting-traffic-from-trends-and-seasons","title":{"rendered":"Truco SEO 16 - Utilizar un blog de empresa para obtener tr\u00e1fico de tendencias y temporadas"},"content":{"rendered":"<p>Espero que usted ha tratado de a\u00f1adir un blog para ganar m\u00e1s tr\u00e1fico a su sitio? Hoy voy a hablar un poco sobre los blogs de tendencias y temporadas. Ya sabes, las cosas que suceden todo el tiempo, algunos cada a\u00f1o, como la Navidad y las vacaciones de primavera, por ejemplo, y otros que son m\u00e1s dif\u00edciles de planificar, como los terremotos y su pa\u00eds de ganar la copa del mundo de f\u00fatbol. En cualquier caso, siempre puedes utilizar las temporadas y las tendencias para conseguir m\u00e1s tr\u00e1fico. Hablemos un poco de c\u00f3mo.<!--more--><\/p>\n<h2>Escribir para obtener tr\u00e1fico de tendencias y temporadas<\/h2>\n<p>Probablemente ya haya visto mi <a title=\"El &lt;a href=\"https:>seo<\/a> Calendario de Navidad\" href=\"http:\/\/jonathanbjorkskog.com\/the-seo-christmas-calendar\"&gt;SEO Calendario de Navidad<\/a>. Es una de mis formas de conseguir m\u00e1s tr\u00e1fico ahora que es Navidad. Acabo de a\u00f1adir una p\u00e1gina en la que re\u00fano 24 entradas de blog al estilo de un calendario, y publico una cada d\u00eda. Entradas de blog que habr\u00eda estado escribiendo de todos modos. Esa es una manera, reescribiendo el contenido que habr\u00eda estado escribiendo de todos modos, para que se adapte a la temporada.<\/p>\n<h3>Ejemplos de blogs de empresa que escriben entradas especiales para las estaciones<\/h3>\n<p>Si quieres ver un ejemplo m\u00e1s concreto, de un sitio web que no pertenece a una marca que vende cosas online, deber\u00edas echar un vistazo al blog Snellman.fi. Tambi\u00e9n es uno de nuestros clientes, y aqu\u00ed tienes un ejemplo de c\u00f3mo elaboran contenidos especiales para esta \u00e9poca del a\u00f1o, la Navidad: <a title=\"Est\u00e1 en fin\u00e9s otra vez, lo siento. \" href=\"https:\/\/www.snellman.fi\/fi\/ruokablogi\/joulukinkun-paistaminen\" target=\"_blank\">La vida en la calle<\/a>. Eso significa algo as\u00ed como \"c\u00f3mo cocinar el jam\u00f3n de Navidad\". El \"jam\u00f3n de Navidad\" es un tipo de comida que todo el mundo come en Finlandia y Suecia en Navidad.<\/p>\n<h3>La tendencia de \"Joulukinkun paistaminen\"<\/h3>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/write-for-trends-example-of-christmas-trends.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-895\" title=\"write for trends - ejemplo de tendencias navide\u00f1as\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/write-for-trends-example-of-christmas-trends.png\" alt=\"escribir para tendencias - ejemplo de joulukinkun paistaminen\" width=\"608\" height=\"572\" \/><\/a><\/p>\n<p>Pens\u00e9 que deb\u00eda tomar un ejemplo real, por lo que m\u00e1s f\u00e1cil se puede ver c\u00f3mo hacerlo. En primer lugar, vaya a <a href=\"http:\/\/www.google.com\/trends\" target=\"_blank\">Tendencias de Google<\/a>\u00a0(la imagen) y encuentra una frase que sea tendencia todos los a\u00f1os en la misma \u00e9poca, como \u00e9sta, puedes ver que se busca a finales de a\u00f1o todos los a\u00f1os. En realidad es una obviedad, la palabra contiene \"christmas\". Pero es un ejemplo bueno y f\u00e1cil. Tambi\u00e9n se puede crear contenido antes de Navidad, o al menos antes de Nochevieja.<\/p>\n<p>Encuentra algunas frases que est\u00e9n de moda al mismo tiempo y b\u00fascalas en Google para comprobar si la competencia es dura o no. A continuaci\u00f3n, elija la que tenga m\u00e1s tr\u00e1fico (Compruebe <a href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-2\/\">palabra clave<\/a> para esto tambi\u00e9n) y la menor competencia (esto es dif\u00edcil, lo s\u00e9, pero se aprende con la pr\u00e1ctica), y escribir una larga entrada en el blog sobre eso. Como el \"<a href=\"http:\/\/www.snellman.fi\/fi\/blogi\/tommi\/joulukinkun-paistaminen\" target=\"_blank\">La vida en la calle<\/a>\". A continuaci\u00f3n, tome algunas de las otras frases que son tendencia al mismo tiempo y escriba entradas de blog sobre ellas tambi\u00e9n, enlazando a la que es \"m\u00e1s importante\". Si tienes un dominio lo suficientemente fuerte y tu sitio est\u00e1 construido de la manera correcta, probablemente encontrar\u00e1s un mont\u00f3n de frases para las que tu sitio se encontrar\u00e1 en la primera p\u00e1gina de Google, simplemente escribiendo las entradas del blog.<\/p>\n<p>Y lo mejor es que tambi\u00e9n estar\u00e1n all\u00ed el a\u00f1o que viene, <strong>cuando la frase vuelve a ser tendencia<\/strong>!<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-896\" title=\"joulukinkun paistaminen - una tendencia navide\u00f1a en Finlandia\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-620x516.png\" alt=\"joulukinkun paistaminen - una tendencia navide\u00f1a en Finlandia\" width=\"620\" height=\"516\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland-620x516.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/joulukinkun-paistaminen-a-trend-at-christmas-in-Finland.png 691w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>As\u00ed que, si a\u00fan no has consultado las tendencias de Google, no dejes de hacerlo. Y recuerde <a title=\"Truco SEO 3: Lista de comprobaci\u00f3n para redactar textos optimizados para buscadores\" href=\"http:\/\/jonathanbjorkskog.com\/es\/checklist-for-writing-search-engine-optimized-texts\/\">redacte los textos de forma que sean f\u00e1ciles de buscar y est\u00e9n totalmente optimizados en la p\u00e1gina web<\/a>Aunque, por supuesto, escriba para los visitantes, no para los motores de b\u00fasqueda. Pero recuerde que debe ser consciente de los motores de b\u00fasqueda tambi\u00e9n, de lo contrario no tendr\u00e1 ning\u00fan visitante para escribir ..:) Aqu\u00ed hay otro blogpost m\u00edo donde se utilizan las tendencias de Google: <a title=\"Google correlate - Comprueba tendencias y traza l\u00edneas\" href=\"http:\/\/jonathanbjorkskog.com\/es\/google-correlate-check-trends-and-draw-lines\/\">B\u00fasqueda por dibujo en Google Correlate<\/a>. \u00bfTodav\u00eda no est\u00e1 seguro de por qu\u00e9 deber\u00eda tener un blog de empresa? Consulte la entrada de mi blog sobre <a href=\"http:\/\/www.genero.fi\/5-reasons-to-have-a-company-blog\" target=\"_blank\">razones para tener un blog de empresa<\/a> (En Genero.fi).  Gracias por leernos. <a title=\"El calendario navide\u00f1o de SEO\" href=\"http:\/\/jonathanbjorkskog.com\/es\/the-seo-christmas-calendar\/\">Volver al calendario<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Espero que usted ha tratado de a\u00f1adir un blog para ganar m\u00e1s tr\u00e1fico a su sitio? Hoy voy a hablar un poco sobre los blogs de tendencias y temporadas. Ya sabes, las cosas que suceden todo el tiempo, algunos cada a\u00f1o, como la Navidad y las vacaciones de primavera, por ejemplo, y otros que son m\u00e1s dif\u00edciles de planificar, como...<\/p>","protected":false},"author":1,"featured_media":896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62,53],"tags":[],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use a company blog for getting traffic from trends and seasons<\/title>\n<meta name=\"description\" content=\"I will today relieve a little about blogging for trends and seasons. 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I will today relieve a little about blogging for trends and seasons. You know, things that happens all the time, some every year, like Christmas and Spring break for example, and other&#8217;s that are harder to plan for, like...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":3,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/894\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media\/896"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}