{"id":878,"date":"2011-12-07T20:27:16","date_gmt":"2011-12-07T20:27:16","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=878"},"modified":"2011-12-16T12:14:23","modified_gmt":"2011-12-16T12:14:23","slug":"seo-tip-7-the-wordpress-seo-plugin-you-need-to-have-installed","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/seo-tip-7-the-wordpress-seo-plugin-you-need-to-have-installed","title":{"rendered":"Seo tip 7 - El plugin SEO para WordPress que necesitas tener instalado"},"content":{"rendered":"<p>Aqu\u00ed hay otro truco basado en WordPress para usted. S\u00e9 que la mayor\u00eda de ustedes est\u00e1n utilizando WordPress de todos modos, y todo el mundo que lo hace <a href=\"https:\/\/jonathanbjorkskog.com\/es\/12-rules-for-seo\/\">seo<\/a> tarde o temprano tendr\u00e1 que acostumbrarse aWordPress, as\u00ed que creo que puedo centrarme bastante en WordPress en mis tutoriales SEO. Por ejemplo, si vas a <a title=\"Truco SEO 6: Comprar &lt;a href=\"https:>palabra clave<\/a>-dominios y construir sitios de campa\u00f1a\" href=\"http:\/\/jonathanbjorkskog.com\/seo-trick-6-buy-keyword-domains-and-build-campaign-sites\"&gt;construir sitios de campa\u00f1a en dominios de palabras clave (truco 6)<\/a>probablemente utilice WordPress. Hay un mont\u00f3n de plugins para WordPress SEO, un mont\u00f3n de plugins que todos hacen lo mismo, y un mont\u00f3n que es innecesario, y un mont\u00f3n de plugins comunes que mejora la optimizaci\u00f3n onpage incluso si la descripci\u00f3n del plugin no lo dice. \u00a1Vamos a ver algunos plugins!<!--more--><\/p>\n<h2>El plugin SEO para WordPress n\u00famero uno que necesitas tener<\/h2>\n<p>Te hablar\u00e9 del mejor plugin SEO para WordPress y te dir\u00e9 c\u00f3mo configurarlo para conseguir la mejor optimizaci\u00f3n posible para tu sitio WordPress.<\/p>\n<h3>WordPress SEO \/ Yoast SEO<\/h3>\n<p>Si s\u00f3lo quieres un plugin para toda tu instalaci\u00f3n de WordPress, \u00e9ste es el que debes elegir. Puede descargarlo <a title=\"Yoast SEO\" href=\"http:\/\/wordpress.org\/extend\/plugins\/wordpress-seo\/\" target=\"_blank\">aqu\u00ed<\/a>. Este es un plugin SEO que es una combinaci\u00f3n de un mont\u00f3n de plugins anteriores. Est\u00e1 hecho por Joost de Valk, y s\u00f3lo un a\u00f1o de edad ahora. Puedes leer m\u00e1s sobre \u00e9l en la p\u00e1gina de Joost <a title=\"Yoast\" href=\"http:\/\/yoast.com\/wordpress\/seo\/\" target=\"_blank\">WordPress SEO<\/a>. ( &lt;- Eso es btw el tipo de enlaces que desea obtener de otras personas, enlaces que le dice lo que su sitio se trata ya en el enlace de texto. Yoast plugin es tan bueno que con mucho gusto enlace a \u00e9l de esa manera y le ayuda a mantenerse en la parte superior de la frase &quot;wordpress seo&quot;. \u00c9l es btw ya el n\u00famero uno para eso, \u00a1as\u00ed que sabe lo que hace!). Por cierto, el plugin WordPress SEO es completamente gratuito. El plugin Yoast SEO reemplaza totalmente los dos plugins anteriores &quot;All in one SEO&quot; y &quot;Headspace 2&quot;. As\u00ed que olv\u00eddalos :)<\/p>\n<h3>Configurar WordPress SEO by Yoast<\/h3>\n<p>Descarga el plugin, s\u00fabelo a tu directorio de plugins y act\u00edvalo. O simplemente b\u00fascalo e inst\u00e1lalo a trav\u00e9s del panel de WordPress.<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/yoast-seo-wordpress-plugin.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-879\" title=\"yoast-seo-wordpress-plugin\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/yoast-seo-wordpress-plugin.png\" alt=\"yoast-seo-wordpress-plugin\" width=\"165\" height=\"239\" \/><\/a>Cuando lo haya activado, encontrar\u00e1 una nueva y agradable barra lateral en la parte inferior izquierda de su panel de administraci\u00f3n.<\/p>\n<p>Empieza por hacer clic en el enlace \"T\u00edtulos\". Ah\u00ed podr\u00e1s a\u00f1adir un t\u00edtulo a la portada de tu blog, la p\u00e1gina donde se re\u00fanen todas las entradas. Escribe un buen t\u00edtulo y una buena descripci\u00f3n.<\/p>\n<p>En los campos \"post\", \"page\", \"category\" y \"post_tag\", a\u00f1ade esto: <span style=\"color: #ff0000;\">%%title%%<\/span>. O si desea un sitio m\u00e1s \"de marca\", a\u00f1ada\u00a0<span style=\"color: #ff0000;\">%%title%% - Nombre de tu sitio.com<\/span>.<\/p>\n<p>En los campos de descripci\u00f3n para \"post\" y \"page\", a\u00f1ade %%excerpt%%. En el campo de descripci\u00f3n para las categor\u00edas y post_tag, a\u00f1ada\u00a0<span style=\"color: #ff0000;\">%%category_description%%<\/span> vs\u00a0<span style=\"color: #ff0000;\">%%tag_description%%<span style=\"color: #000000;\">. Esto a\u00f1adir\u00e1 la descripci\u00f3n de la categor\u00eda que hemos escrito <a title=\"Truco SEO 2: Utilizar bien las categor\u00edas de WordPress para una mejor optimizaci\u00f3n onpage\" href=\"http:\/\/jonathanbjorkskog.com\/es\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\/\">aqu\u00ed<\/a> tambi\u00e9n a la meta descripci\u00f3n.<\/span><\/span><\/p>\n<p>Luego, gu\u00e1rdelo y vaya a revisar un post que haya escrito y vea si su t\u00edtulo se ve como deber\u00eda. Si no es as\u00ed, puedes arreglarlo de dos maneras (Algunas plantillas no soportan esto muy bien). Opci\u00f3n uno: Ve al editor de tu plantilla y reemplaza lo que encuentres en <span style=\"color: #0000ff;\">header.php<\/span> que se parece a esto: <span style=\"color: #ff0000;\"><title>***<\/title><\/span>. Sustit\u00fayelo por esto:\u00a0<span style=\"color: #ff0000;\"><title><\/title><\/span> y empezar\u00e1 a funcionar. Opci\u00f3n dos: Haga esto si no puede hacer la n\u00famero uno. Vuelva a la pesta\u00f1a de t\u00edtulos y marque la casilla \"Forzar reescritura de t\u00edtulos\". Esto har\u00e1 lo mismo que el n\u00famero uno, pero ralentizar\u00e1 su sitio ligeramente. Probablemente ni siquiera lo notar\u00e1, pero la opci\u00f3n uno sigue siendo mejor.<\/p>\n<p>A continuaci\u00f3n, ve a la pesta\u00f1a \"Enlaces permanentes\" y marca algunas casillas. Si tienes un blog nuevo con pocas entradas todav\u00eda, marca esta casilla: \"Eliminar la base de categor\u00edas (normalmente\u00a0<code>\/categor\u00eda\/<\/code>) de la URL de la categor\u00eda\". Eso har\u00e1 exactamente lo que dice. Compruebe tambi\u00e9n el siguiente, \" E<label for=\"trailingslash\">nforce a trailing slash on all category and tag URL's\". Y si tienes muchas im\u00e1genes en tu blog y por error las has estado enlazando todas a una \"p\u00e1gina de adjuntos\", aseg\u00farate de marcar la casilla \"Redirigir las URL de los adjuntos a la URL de la entrada principal\". Eso te ayudar\u00e1 a deshacerte de mucho contenido duplicado.<\/label><\/p>\n<p>A continuaci\u00f3n, vaya a la pesta\u00f1a \"Indexaci\u00f3n\" y marque muchas casillas para excluir del \u00edndice muchas p\u00e1ginas con contenido duplicado. Marque lo siguiente:<\/p>\n<ul>\n<li>P\u00e1ginas de resultados de b\u00fasqueda de este sitio<\/li>\n<li>Las p\u00e1ginas de acceso y registro<\/li>\n<li>Todas las p\u00e1ginas de administraci\u00f3n<\/li>\n<li>Archivos de autores (en la mayor\u00eda de los casos)<\/li>\n<li>Archivos basados en fechas (no se desean muchas p\u00e1ginas con fechas en el \u00edndice)<\/li>\n<li>Archivos de etiquetas (si no se le ha ocurrido una buena idea para que las p\u00e1ginas de etiquetas sean \u00fanicas). Las p\u00e1ginas de categor\u00edas se pueden indexar si las ha hecho \u00fanicas, por ejemplo: <a title=\"Truco SEO 2: Utilizar bien las categor\u00edas de WordPress para una mejor optimizaci\u00f3n onpage\" href=\"http:\/\/jonathanbjorkskog.com\/es\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\/\">Utiliza bien las categor\u00edas para mejorar el SEO onpage<\/a>.<\/li>\n<li>Marque todas las casillas del \u00e1rea \"Configuraci\u00f3n interna nofollow\".<\/li>\n<li>En la mayor\u00eda de los casos, tambi\u00e9n puedes marcar ambas casillas en \"Configuraci\u00f3n de archivo\".<\/li>\n<\/ul>\n<h2>Escribir posts con el plugin Yoast SEO activo<\/h2>\n<p>Escribir posts con este plugin activado es divertido. Porque te dice si lo haces bien en todo momento. Hace que tus posts <a title=\"Truco SEO 3: Lista de comprobaci\u00f3n para redactar textos optimizados para buscadores\" href=\"http:\/\/jonathanbjorkskog.com\/es\/checklist-for-writing-search-engine-optimized-texts\/\">casi tan bien optimizado onpage como he descrito <\/a>hace unos d\u00edas. Debajo del recuadro puedes a\u00f1adir una palabra clave o una frase, y el plugin te dir\u00e1 lo que tienes que hacer:<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-882\" title=\"wordpress seo by yoast\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast-620x421.png\" alt=\"wordpress seo by yoast\" width=\"620\" height=\"421\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast-620x421.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast.png 802w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>S\u00f3lo tiene que a\u00f1adir una palabra clave en la casilla \"Palabra clave de enfoque\" y empezar a escribir su contenido. Haga clic en \"Guardar borrador\" de vez en cuando para actualizar el estado de las palabras clave verdes \"S\u00ed\". (Para empezar, son \"no\").<\/p>\n<p><strong>La pesta\u00f1a de an\u00e1lisis de p\u00e1ginas en Yoast WordPress SEO:<\/strong><\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast-page-analysis-tab.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-884\" title=\"wordpress seo by yoast pesta\u00f1a de an\u00e1lisis de p\u00e1gina\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast-page-analysis-tab-620x402.png\" alt=\"wordpress seo by yoast pesta\u00f1a de an\u00e1lisis de p\u00e1gina\" width=\"620\" height=\"402\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast-page-analysis-tab-620x402.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast-page-analysis-tab.png 805w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>En la pesta\u00f1a de an\u00e1lisis de p\u00e1gina ver\u00e1 una vista m\u00e1s detallada de su texto. Intente que todos los puntos sean verdes. Para empezar son rojos. Lo que ves arriba es el an\u00e1lisis de este texto que est\u00e1s leyendo ahora.<\/p>\n<h2>Plugin SEO alternativo para WordPress<\/h2>\n<p>Conozco otro plugin que hace lo mismo que este, e incluso m\u00e1s detallado, pero cuesta un poco. Si quieres una vista m\u00e1s detallada puedes probarlo tambi\u00e9n, se llama <a title=\"Presor SEO\" href=\"http:\/\/c80abg2bjkn1rhhpqbzgup-k1d.hop.clickbank.net\/\" rel=\"nofollow\" target=\"_blank\">Presor SEO<\/a> y est\u00e1 hecho por Daniel Tan. He revisado que antes aqu\u00ed: <a title=\"seo pressor plugin review (Para WordPress)\" href=\"http:\/\/professionalwpthemes.com\/seo-pressor-plugin-for-onage-optimization\" target=\"_blank\">SEO Pressor plugin para la optimizaci\u00f3n de WordPress<\/a>. Usted puede <a href=\"http:\/\/c80abg2bjkn1rhhpqbzgup-k1d.hop.clickbank.net\/\" rel=\"nofollow\" target=\"_blank\">compre \/ descargue una versi\u00f3n de prueba aqu\u00ed<\/a>.<\/p>\n<p>Gracias por leer mi s\u00e9ptimo post en la <a title=\"El calendario navide\u00f1o de SEO\" href=\"http:\/\/jonathanbjorkskog.com\/es\/the-seo-christmas-calendar\/\">Calendario Navide\u00f1o SEO<\/a>. Esto fue todo acerca de WordPress SEO plugins, o principalmente sobre Yoast SEO, un gran plugin para usar para aprender SEO con WordPress.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aqu\u00ed ten\u00e9is otro truco basado en WordPress. S\u00e9 que la mayor\u00eda de ustedes est\u00e1n usando WordPress de todos modos, y todo el mundo que hace seo tarde o temprano tendr\u00e1 que acostumbrarse a oWordPress, as\u00ed que creo que puedo centrarse bastante en WordPress en mis tutoriales SEO. Por ejemplo, si vas a...<\/p>","protected":false},"author":1,"featured_media":884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53,52,63],"tags":[],"class_list":["post-878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization","category-wordpress","category-wordpress-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seo tip 7 - The WordPress SEO plugin you need to have installed<\/title>\n<meta name=\"description\" content=\"I will tell you about the best WordPress SEO plugin and how to configure it for getting the best possible optimization for a WordPress site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/seo-tip-7-the-wordpress-seo-plugin-you-need-to-have-installed\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seo tip 7 - The WordPress SEO plugin you need to have installed\" \/>\n<meta property=\"og:description\" content=\"I will tell you about the best WordPress SEO plugin and how to configure it for getting the best possible optimization for a WordPress site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/es\/seo-tip-7-the-wordpress-seo-plugin-you-need-to-have-installed\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Jonathan.Bjorkskog\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-07T20:27:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-12-16T12:14:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-seo-by-yoast-page-analysis-tab.png\" \/>\n\t<meta property=\"og:image:width\" content=\"805\" \/>\n\t<meta property=\"og:image:height\" content=\"523\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JonathanBJ\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-tip-7-the-wordpress-seo-plugin-you-need-to-have-installed#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-tip-7-the-wordpress-seo-plugin-you-need-to-have-installed\"},\"author\":{\"name\":\"Jonathan\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/person\\\/dc27f073951abad63af3a5988d59cad0\"},\"headline\":\"Seo tip 7 &#8211; 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