{"id":834,"date":"2011-12-02T09:08:10","date_gmt":"2011-12-02T09:08:10","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=834"},"modified":"2011-12-03T10:21:54","modified_gmt":"2011-12-03T10:21:54","slug":"seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization","title":{"rendered":"Truco SEO 2: Utilizar bien las categor\u00edas de WordPress para una mejor optimizaci\u00f3n onpage"},"content":{"rendered":"<p>S\u00f3lo mediante el uso de WordPress que son camino ahed otros bloggers. Porque WordPress es una plataforma muy bien optimizada para los motores de b\u00fasqueda por defecto. \"Usar WordPress\" podr\u00eda tener un n\u00famero propio en la caledar, la verdad. Pero ahora que ya lo sabes, podr\u00edamos seguir con las categor\u00edas. El <strong>El sistema de categor\u00edas de WordPress es bueno. Pero no es genial<\/strong>. Se pueden hacer algunas mejoras para ganar mucho mejor onpage <a href=\"https:\/\/jonathanbjorkskog.com\/es\/12-rules-for-seo\/\">seo<\/a> en un sitio WordPress.<!--more--><\/p>\n<h2>\u00bfQu\u00e9 son las categor\u00edas de WordPress?<\/h2>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-838 alignright\" title=\"categor\u00edas wordpress\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png\" alt=\"categor\u00edas wordpress\" width=\"308\" height=\"338\" \/><\/a>Probablemente ya lo sepas, pero te lo cuento de todos modos. Las categor\u00edas son una forma de estructurar el contenido de un blog. Las etiquetas funcionan de la misma manera. Pero para empezar, s\u00f3lo usamos categor\u00edas. Puedes tener tantas categor\u00edas como quieras en tu sitio WordPress. Y puedes poner un post en tantas categor\u00edas como quieras.<\/p>\n<ul>\n<li>Las categor\u00edas se encuentran a la derecha al escribir una entrada.<\/li>\n<li>La mayor\u00eda de las plantillas de WordPress tienen enlaces a las categor\u00edas a las que pertenece un art\u00edculo espec\u00edfico debajo o encima del art\u00edculo.<\/li>\n<li>Tambi\u00e9n hay un widget de barra lateral que enumera todas las categor\u00edas de un sitio.<\/li>\n<li>Las categor\u00edas tambi\u00e9n pueden ser jer\u00e1rquicas.<\/li>\n<li>Cada categor\u00eda tiene su propia url. Una \"p\u00e1gina de categor\u00eda\". Ejemplo:\u00a0<a title=\"Categor\u00eda SEO\" href=\"http:\/\/jonathanbjorkskog.com\/es\/category\/seo-search-engine-optimization\/\">http:\/\/jonathanbjorkskog.com\/category\/seo-search-engine-optimization<\/a><\/li>\n<li>En la p\u00e1gina de la categor\u00eda, se enumeran todas las entradas de blog de esa categor\u00eda.<\/li>\n<\/ul>\n<h3>\u00bfPor qu\u00e9 las p\u00e1ginas de categor\u00edas de WordPress deben ser excelentes para el SEO y deben aparecer en Google?<\/h3>\n<p>Porque tienen muchos enlaces internos. Debajo de cada blogpost hay enlaces a las categor\u00edas. Estos enlaces son casi \"in-content-links\", el tipo de enlaces que pasa el mayor poder o Google-juice a la p\u00e1gina vinculada a (p\u00e1gina de categor\u00eda). Los enlaces dentro del contenido son mejores que, por ejemplo, los enlaces de la barra de navegaci\u00f3n (en su mayor\u00eda). Y en el widget de la barra lateral hay enlaces a las categor\u00edas. As\u00ed que lo m\u00e1s probable es que las p\u00e1ginas de categor\u00edas sean las p\u00e1ginas de tu blog que tengan m\u00e1s \"poder de enlace\". Entonces deber\u00edan encontrarse muy bien en Google, \u00bfverdad? Pero no es as\u00ed.<\/p>\n<h3>\u00bfPor qu\u00e9 las p\u00e1ginas de categor\u00edas no aparecen por defecto en los resultados de b\u00fasqueda de Google?<\/h3>\n<p>Las categor\u00edas de WordPress no est\u00e1n muy bien representadas en los resultados de b\u00fasqueda de Google. Te puedo decir por qu\u00e9.<\/p>\n<p>En primer lugar, no hay m\u00e1s que contenido duplicado en las p\u00e1ginas de categor\u00eda. Si una p\u00e1gina de categor\u00eda s\u00f3lo lista los posts que pertenecen a la categor\u00eda, el contenido que se encuentra all\u00ed ser\u00e1 exactamente el mismo que se encuentra en la p\u00e1gina principal y en los posts individuales. Otra cosa es que la gente no sabe lo que son las categor\u00edas y las etiquetas, y hace MUCHO. Un mont\u00f3n que tiene casi el mismo nombre, y los mismos blogposts que les pertenece. Esto crea a\u00fan m\u00e1s contenido duplicado. As\u00ed que Google a menudo opta por ignorar algunas o todas las p\u00e1ginas de categor\u00eda, incluso si tienen un mont\u00f3n de \"poder de enlace interno\". Un tercer problema es que algunos \"astutos\" seo-guys en Am\u00e9rica vieron este problema, y pensaron que pod\u00edan solucionarlo de forma r\u00e1pida y sucia. No indexando todas las categor\u00edas y etiquetas. Y luego hicieron plantillas que eran \"SEO-friendly\", y lo \u00fanico que cambiaron fue la etiqueta \"noindex, follow\" en cada p\u00e1gina de categor\u00eda. Esto se ocupa del contenido duplicado, s\u00ed. Pero no soluciona el problema. Porque usted sigue enlazando a un mont\u00f3n de p\u00e1ginas de categor\u00edas y etiquetas por todo su blog, que est\u00e1n recibiendo link-power, pero se quedan fuera del \u00edndice de Google y usted \"pierde\" un poco de poder que podr\u00eda ser muy \u00fatil para usted. Si quieres usar este m\u00e9todo, entonces elimina todos los enlaces a categor\u00edas de tu plantilla. O, simplemente no uses categor\u00edas o etiquetas. Funciona en sitios peque\u00f1os. Pero esa no es la soluci\u00f3n.<\/p>\n<h2>\u00bfC\u00f3mo hacer que las p\u00e1ginas de categor\u00edas triunfen en los motores de b\u00fasqueda?<\/h2>\n<p>Ahora viene lo bueno. Hay una gran soluci\u00f3n para esto. Puede que ya te hayas dado cuenta, \u00bfverdad? <strong>\u00a1Hagamos que cada p\u00e1gina de categor\u00eda sea \u00fanica! As\u00ed de f\u00e1cil. <\/strong>He aqu\u00ed una forma de hacerlo:<\/p>\n<p>Abra el archivo \"category.php\" de su plantilla. Si no existe, copia el contenido de index.php o archive.php y crea uno.<\/p>\n<p>Busque la fila donde dice \"<span style=\"color: #ff0000;\">&lt;?php if(have_posts()) : ?&gt;<\/span>\". Encima, pega esto:<\/p>\n<p><span style=\"color: #3366ff;\">&lt;div class=&quot;&rdquo;categorydescription&rdquo;&quot;&gt;<\/span><br \/>\n<span style=\"color: #008000;\">&lt;h1&gt;<\/span><span style=\"color: #ff0000;\">&lt;?php wp_title(); ?&gt;<\/span><span style=\"color: #008000;\">&lt;\/h1&gt;<\/span><br \/>\n<span style=\"color: #ff0000;\">&lt;?php echo category_description(); ?&gt;<\/span><br \/>\n<span style=\"color: #3366ff;\">&lt;\/div&gt;<\/span><\/p>\n<p>\u00bfQu\u00e9 hace este c\u00f3digo? Emite la descripci\u00f3n de la categor\u00eda y el t\u00edtulo de la categor\u00eda como un encabezado uno. Se ve as\u00ed en mi blog:<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/category-description-wordpress.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-835\" title=\"descripci\u00f3n de categor\u00eda wordpress\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/category-description-wordpress-620x246.jpg\" alt=\"descripci\u00f3n de categor\u00eda wordpress\" width=\"620\" height=\"246\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/category-description-wordpress-620x246.jpg 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/category-description-wordpress.jpg 1058w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Ahora es una p\u00e1gina de categor\u00eda. Con contenido \u00fanico que no se muestra en ning\u00fan otro sitio. Bajo la descripci\u00f3n de la categor\u00eda se enumeran todas las entradas del blog de la categor\u00eda. O el extracto de ellos se enumeran. No tiene sentido mostrar el contenido completo de una entrada en otro lugar que no sea la propia entrada.<\/p>\n<h3>\u00bfD\u00f3nde escribir el t\u00edtulo y la descripci\u00f3n de la categor\u00eda?<\/h3>\n<p>Puedes escribirlas en tu panel de WordPress. Ve al men\u00fa de la izquierda, debajo de \"posts\" encontrar\u00e1s \"categories\".<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Sk\u00e4rmavbild-2011-12-02-kl.-10.46.59.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-836\" title=\"Categor\u00edas de Wordpress en jonathanbjorkskog.com\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Sk\u00e4rmavbild-2011-12-02-kl.-10.46.59-620x322.png\" alt=\"Categor\u00edas de Wordpress en jonathanbjorkskog.com\" width=\"620\" height=\"322\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Sk\u00e4rmavbild-2011-12-02-kl.-10.46.59-620x322.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Sk\u00e4rmavbild-2011-12-02-kl.-10.46.59.png 1031w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Haga clic en uno de ellos para a\u00f1adir una descripci\u00f3n.<\/p>\n<p><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Sk\u00e4rmavbild-2011-12-02-kl.-10.47.45.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-837\" title=\"La categor\u00eda de an\u00e1lisis en jonathanbjorkskog.com\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Sk\u00e4rmavbild-2011-12-02-kl.-10.47.45-620x241.png\" alt=\"La categor\u00eda de an\u00e1lisis en jonathanbjorkskog.com\" width=\"620\" height=\"241\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Sk\u00e4rmavbild-2011-12-02-kl.-10.47.45-620x241.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/Sk\u00e4rmavbild-2011-12-02-kl.-10.47.45.png 1033w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Y ah\u00ed est\u00e1 la descripci\u00f3n. Escribe algo de texto y \u00a1lo conseguir\u00e1s! Haz esto con todas las categor\u00edas que tengas. O elimine primero las categor\u00edas que no utilice. Ahora cada categor\u00eda-p\u00e1gina tiene su propio contenido \u00fanico, Y, todav\u00eda tienen el mismo gran enlace-poder de los blogposts y la barra lateral. S\u00f3lo tiene que hacer un t\u00edtulo de la categor\u00eda y la descripci\u00f3n aqu\u00ed optimizado para una palabra que describe lo que est\u00e1 en la categor\u00eda y esperar a que los resultados de b\u00fasqueda.<\/p>\n<p><strong>\u00a1Consejo!<\/strong> Empieza poco a poco, con unas pocas categor\u00edas. Sugerir\u00eda quitar\/desactivar los archivos de autor, los archivos de fecha, y las etiquetas, porque te dan contenido duplicado y roban link-juice tambi\u00e9n. Te dir\u00e9 c\u00f3mo tratar con ellos m\u00e1s adelante. Ahora empieza con las categor\u00edas.<\/p>\n<p><strong>Ejemplo en el que funcion\u00f3:<\/strong> En el blog de mi mujer hice esto. Ella escribe sobre tres cosas. Entrenamiento y fitness, kitesurf, y la vida cotidiana com\u00fan. Al menos en el \u00e1rea de fitness hab\u00eda mucho tr\u00e1fico. As\u00ed que hice categor\u00edas para los tres (est\u00e1 en sueco, lo siento), <a title=\"Tr\u00e4ning, es como fitness en sueco\" href=\"http:\/\/www.linabjorkskog.com\/lina\/traning\" target=\"_blank\">tr\u00e4ning<\/a>, <a href=\"http:\/\/www.linabjorkskog.com\/lina\/kitesurfing\" target=\"_blank\">kitesurf<\/a> y \"vardagligt\". Luego escribi\u00f3 una descripci\u00f3n y un t\u00edtulo para la categor\u00eda \"tr\u00e4ning\" (fitness) que conten\u00eda la palabra \"tr\u00e4ningsblogg\", blog de fitness en sueco. Y ahora esa p\u00e1gina de categor\u00eda es la primera en Google para las b\u00fasquedas sobre \"tr\u00e4ningsblogg\". Eso le da mucho tr\u00e1fico. Un par de miles al mes, as\u00ed que es una palabra bastante buena.<\/p>\n<p>Probablemente haya m\u00e1s formas de tratar las categor\u00edas, pero esta es f\u00e1cil y funciona. Pru\u00e9balo y cu\u00e9ntame qu\u00e9 tal te ha funcionado. :) O comprueba alg\u00fan otro n\u00famero en mi <a title=\"El calendario navide\u00f1o de SEO\" href=\"http:\/\/jonathanbjorkskog.com\/es\/the-seo-christmas-calendar\/\">SEO-calendario de Navidad<\/a>. Este fue el n\u00famero dos. Probablemente habr\u00e1 un post m\u00e1s sobre esto en el calendario tambi\u00e9n.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00f3lo mediante el uso de WordPress que son camino ahed otros bloggers. Porque WordPress es una plataforma muy bien optimizada para los motores de b\u00fasqueda por defecto. \"Usar WordPress\" podr\u00eda tener un n\u00famero propio en la caledar, la verdad. Pero ahora que ya lo sabes, podr\u00edamos seguir con las categor\u00edas. El sistema de categor\u00edas de WordPress es bueno. Pero no es...<\/p>","protected":false},"author":1,"featured_media":838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,53,52,63],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-search-engine-optimization","category-wordpress","category-wordpress-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO-trick 2: Use WordPress categories right for better onpage optimization<\/title>\n<meta name=\"description\" content=\"How to make category-pages rock in search engines? The good part: there is a great fix for this. Let&#039;s make every category page unique!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO-trick 2: Use WordPress categories right for better onpage optimization\" \/>\n<meta property=\"og:description\" content=\"How to make category-pages rock in search engines? The good part: there is a great fix for this. Let&#039;s make every category page unique!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/es\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Jonathan.Bjorkskog\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-02T09:08:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-12-03T10:21:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png\" \/>\n\t<meta property=\"og:image:width\" content=\"308\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JonathanBJ\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\"},\"author\":{\"name\":\"Jonathan\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/person\\\/dc27f073951abad63af3a5988d59cad0\"},\"headline\":\"SEO-trick 2: Use WordPress categories right for better onpage optimization\",\"datePublished\":\"2011-12-02T09:08:10+00:00\",\"dateModified\":\"2011-12-03T10:21:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\"},\"wordCount\":1137,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/wordpress-categories.png\",\"articleSection\":[\"SEO\",\"SEO, Search engine optimization\",\"Wordpress\",\"WordPress SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\",\"name\":\"SEO-trick 2: Use WordPress categories right for better onpage optimization\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/wordpress-categories.png\",\"datePublished\":\"2011-12-02T09:08:10+00:00\",\"dateModified\":\"2011-12-03T10:21:54+00:00\",\"description\":\"How to make category-pages rock in search engines? The good part: there is a great fix for this. Let's make every category page unique!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#primaryimage\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/wordpress-categories.png\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/wordpress-categories.png\",\"width\":\"308\",\"height\":\"338\",\"caption\":\"wordpress categories\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/category\\\/seo\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO-trick 2: Use WordPress categories right for better onpage optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/person\\\/dc27f073951abad63af3a5988d59cad0\",\"name\":\"Jonathan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/639d9916e0b5fbdf8638629287dba1e9e01aa58ac3db092f0d436b15e176a751?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/639d9916e0b5fbdf8638629287dba1e9e01aa58ac3db092f0d436b15e176a751?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/639d9916e0b5fbdf8638629287dba1e9e01aa58ac3db092f0d436b15e176a751?s=96&d=mm&r=g\",\"caption\":\"Jonathan\"},\"description\":\"Jonathan Bj\u00f6rkskog is a marketer \\\/ Growth Hacker from Finland, that has been working full time with marketing for big corporations and some of the largest e-commerce sites in Northern Europe. With a passion for organic search, content, and growth, and a background in tech and coding, he has a broad overview of the strategies and tactics of online marketing. Having started up an agency with over 100 employees also helps to get a broad overview of what any kind of business could do to be successful online.\",\"sameAs\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/Jonathan.Bjorkskog\",\"https:\\\/\\\/www.instagram.com\\\/jonathanbjorkskog\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jonathanbjorkskog\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/JonathanBJ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Truco SEO 2: Utilizar bien las categor\u00edas de WordPress para una mejor optimizaci\u00f3n onpage","description":"\u00bfC\u00f3mo hacer que las p\u00e1ginas de categor\u00edas triunfen en los motores de b\u00fasqueda? La parte buena: hay una gran soluci\u00f3n para esto. Hagamos que cada p\u00e1gina de categor\u00eda sea \u00fanica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/es\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\/","og_locale":"es_ES","og_type":"article","og_title":"SEO-trick 2: Use WordPress categories right for better onpage optimization","og_description":"How to make category-pages rock in search engines? The good part: there is a great fix for this. Let's make every category page unique!","og_url":"https:\/\/jonathanbjorkskog.com\/es\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\/","og_site_name":"Jonathan Bj\u00f6rkskog","article_author":"https:\/\/www.facebook.com\/Jonathan.Bjorkskog","article_published_time":"2011-12-02T09:08:10+00:00","article_modified_time":"2011-12-03T10:21:54+00:00","og_image":[{"width":308,"height":338,"url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png","type":"image\/png"}],"author":"Jonathan","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/JonathanBJ","twitter_misc":{"Escrito por":"Jonathan","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#article","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization"},"author":{"name":"Jonathan","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/person\/dc27f073951abad63af3a5988d59cad0"},"headline":"SEO-trick 2: Use WordPress categories right for better onpage optimization","datePublished":"2011-12-02T09:08:10+00:00","dateModified":"2011-12-03T10:21:54+00:00","mainEntityOfPage":{"@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization"},"wordCount":1137,"commentCount":8,"publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#primaryimage"},"thumbnailUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png","articleSection":["SEO","SEO, Search engine optimization","Wordpress","WordPress SEO"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization","url":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization","name":"Truco SEO 2: Utilizar bien las categor\u00edas de WordPress para una mejor optimizaci\u00f3n onpage","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#primaryimage"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#primaryimage"},"thumbnailUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png","datePublished":"2011-12-02T09:08:10+00:00","dateModified":"2011-12-03T10:21:54+00:00","description":"\u00bfC\u00f3mo hacer que las p\u00e1ginas de categor\u00edas triunfen en los motores de b\u00fasqueda? La parte buena: hay una gran soluci\u00f3n para esto. Hagamos que cada p\u00e1gina de categor\u00eda sea \u00fanica.","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#primaryimage","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png","width":"308","height":"338","caption":"wordpress categories"},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/jonathanbjorkskog.com\/category\/seo"},{"@type":"ListItem","position":3,"name":"SEO-trick 2: Use WordPress categories right for better onpage optimization"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Growth Marketing desde 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/person\/dc27f073951abad63af3a5988d59cad0","name":"Jonathan","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/639d9916e0b5fbdf8638629287dba1e9e01aa58ac3db092f0d436b15e176a751?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/639d9916e0b5fbdf8638629287dba1e9e01aa58ac3db092f0d436b15e176a751?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/639d9916e0b5fbdf8638629287dba1e9e01aa58ac3db092f0d436b15e176a751?s=96&d=mm&r=g","caption":"Jonathan"},"description":"Jonathan Bj\u00f6rkskog es un vendedor \/ Growth Hacker de Finlandia, que ha estado trabajando a tiempo completo con la comercializaci\u00f3n de las grandes empresas y algunos de los mayores sitios de comercio electr\u00f3nico en el norte de Europa. Con una pasi\u00f3n por la b\u00fasqueda org\u00e1nica, el contenido y el crecimiento, y un fondo en la tecnolog\u00eda y la codificaci\u00f3n, que tiene una amplia visi\u00f3n de las estrategias y t\u00e1cticas de marketing online. Haber puesto en marcha una agencia con m\u00e1s de 100 empleados tambi\u00e9n ayuda a tener una amplia visi\u00f3n de lo que cualquier tipo de empresa puede hacer para tener \u00e9xito en Internet.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories-150x150.png",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",11,12,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",308,338,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",87,96,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/12\/wordpress-categories.png",150,165,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/es\/author\/admin"},"uagb_comment_info":9,"uagb_excerpt":"Only by using WordPress you are way ahed other bloggers. Because WordPress is a very well search engine optimized platform by default. &#8220;Use WordPress&#8221; could have an own number in the caledar, actually. But now that you know that, we could continue with the categories. The WordPress category system is good. But it is not...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":3,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"predecessor-version":[{"id":840,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/834\/revisions\/840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media\/838"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}