{"id":573,"date":"2020-07-20T14:09:10","date_gmt":"2020-07-20T14:09:10","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=573"},"modified":"2024-09-04T07:40:58","modified_gmt":"2024-09-04T07:40:58","slug":"track-facebook-likes-and-shares-on-your-website","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/track-facebook-likes-and-shares-on-your-website","title":{"rendered":"Rastrea los \"me gusta\" y \"compartidos\" de Facebook en tu sitio web"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfSab\u00edas que Facebook tiene una funci\u00f3n que nos permite t<strong>acumular \"me gusta\" y \"compartidos\" en Facebook de un sitio web externo<\/strong>? Obtendr\u00e1 acceso a datos que no puede obtener con Google Analytics.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Herramienta r\u00e1pida para comprobar las acciones de Facebook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A menudo necesito comprobar r\u00e1pidamente el n\u00famero de compartidos de un post o p\u00e1gina, as\u00ed que he creado una peque\u00f1a herramienta para ello. T\u00fa tambi\u00e9n puedes utilizarla. S\u00f3lo tienes que pegar la URL de tu p\u00e1gina o post, y la herramienta te dir\u00e1 al instante cu\u00e1ntas veces se ha compartido.<\/p>\n\n\n\n<div class=\"wp-block-group has-theme-palette-7-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Comprobador de Me gusta y Compartir en Facebook<\/h3>\n\n\n    <form  action=\"\" autocomplete=\"on\" method=\"post\" data-trp-original-action=\"\" > \n        <div id=\"input_text\">\n            <label>URL de la entrada o p\u00e1gina:<\/label>\n            <input type=\"text\" id=\"link\" name=\"link\" required=\"required\" value=\"\" \/>\n          \n            <input type=\"submit\" id=\"run_btn\" value=\"Comprobar acciones\" \/>\n        <\/div>\n    <input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form>\n    \n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ver\u00e1s estas cosas cuando utilices la herramienta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reacciones totales<\/strong> (Me gusta, coraz\u00f3n, risa, etc): El n\u00famero de reacciones (los me gusta, corazones, enfado, risa, etc) que obtuvo el post cuando se comparti\u00f3 en Facebook.<\/li>\n\n\n\n<li><strong>Comentarios en Facebook<\/strong>: El n\u00famero de comentarios que ha recibido el post cuando se ha compartido en Facebook<\/li>\n\n\n\n<li><strong>Acciones en Facebook<\/strong>: N\u00famero de veces que se ha compartido el post en Facebook<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Las instrucciones antiguas para Facebook Insights empiezan aqu\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"90\" src=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-for-your-website.png\" alt=\"Seguimiento de los &quot;me gusta&quot; de Facebook con informaci\u00f3n para tu sitio web\" class=\"wp-image-703\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rastrea los compartidos y los me gusta de Facebook sin aplicaciones de terceros<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ACTUALIZACI\u00d3N<\/strong> 2021: Facebook Insights ya no funciona como antes, pero dejo las instrucciones aqu\u00ed abajo por si vuelve a funcionar. Facebook Insights se utiliz\u00f3 para realizar un seguimiento de gustos y acciones que ocurrieron en un sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se puede instalar en cualquier sitio web, y se puede acceder a \u00e9l directamente desde la herramienta de an\u00e1lisis de Facebook llamada \"Insights\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primero tienes que instalar la funci\u00f3n. Es as\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir a <a title=\"facebook.com\/insights\" href=\"http:\/\/www.facebook.com\/insights\" target=\"_blank\" rel=\"noopener noreferrer\">facebook.com\/insights<\/a>.<\/li>\n\n\n\n<li>Haga clic en el peque\u00f1o bot\u00f3n verde <em>ideas para su sitio web <\/em>en la esquina superior derecha.<\/li>\n\n\n\n<li>Aparece una ventana emergente de Facebook<br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/04\/add-facebook-insights-and-track-like-and-share-buttons.png\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"301\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/04\/add-facebook-insights-and-track-like-and-share-buttons-620x301.png\" alt=\"Rastrea los &quot;me gusta&quot; y &quot;compartidos&quot; de Facebook para tu sitio web\" class=\"wp-image-574\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/04\/add-facebook-insights-and-track-like-and-share-buttons-620x301.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/04\/add-facebook-insights-and-track-like-and-share-buttons.png 1106w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><figcaption class=\"wp-element-caption\">El seguimiento es muy f\u00e1cil de configurar<\/figcaption><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Escriba su URL en la casilla \"Dominio\".<\/li>\n\n\n\n<li>Elige qui\u00e9n va a poder ver los insights de la web o blog en la casilla llamada \"Enlazar con\". Puedes vincularlo a ti mismo o a una p\u00e1gina de fans de Facebook. Si lo vinculas a una p\u00e1gina de fans de Facebook, todos los administradores de esa p\u00e1gina podr\u00e1n consultar la informaci\u00f3n. Esto es lo que tienes que hacer si quieres que m\u00e1s de una persona (t\u00fa) tenga acceso a los datos de Insights.<\/li>\n\n\n\n<li>Vaya a su sitio web y pegue la propiedad  en la secci\u00f3n HEAD de tu web. Cambia el *** por tu n\u00famero, en mi caso era .<\/li>\n\n\n\n<li>Haz clic en \"Obtener informaci\u00f3n\" y ya est\u00e1. Si no ves ninguna informaci\u00f3n, es posible que tengas que actualizar la p\u00e1gina para poder verla.<\/li>\n<\/ol>\n\n\n\n<li>Escriba su URL en la casilla \"Dominio\".<\/li>\n\n\n\n<li>Elige qui\u00e9n va a poder ver los insights de la web o blog en la casilla llamada \"Enlazar con\". Puedes vincularlo a ti mismo o a una p\u00e1gina de fans de Facebook. Si lo vinculas a una p\u00e1gina de fans de Facebook, todos los administradores de esa p\u00e1gina podr\u00e1n consultar la informaci\u00f3n. Esto es lo que tienes que hacer si quieres que m\u00e1s de una persona (t\u00fa) tenga acceso a los datos de Insights.<\/li>\n\n\n\n<li>Vaya a su sitio web y pegue el <span style=\"color: #ff6600;\">&lt;meta property=&#8221;fb:admins&#8221; content=&#8221;***&#8221; \/&gt;<\/span> en la secci\u00f3n HEAD de su sitio web. Cambia el *** por tu n\u00famero, en mi caso era&nbsp;<span style=\"color: #ff6600;\">&lt;meta property=&#8221;fb:admins&#8221; content=&#8221;561696372&#8243; \/&gt;<\/span><\/li>\n\n\n\n<li>Haz clic en \"Obtener informaci\u00f3n\" y ya est\u00e1. Si no ves ninguna informaci\u00f3n, es posible que tengas que actualizar la p\u00e1gina para poder verla.<\/li>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 significan los datos \"me gusta y comparto\" de Insights?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando haya instalado el bot\u00f3n podr\u00e1 <em>seguimiento de los \"me gusta\" y \"compartidos\" de Facebook<\/em>pero, \u00bfqu\u00e9 significan los datos? Probablemente est\u00e9s viendo esta vista ahora mismo si has seguido los pasos. (Datos para el blog de mi vife)<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"687\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview-620x687.jpg\" alt=\"Visi\u00f3n general de Facebook Insights\" class=\"wp-image-702\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview-620x687.jpg 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview-559x620.jpg 559w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-overview.jpg 919w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><figcaption class=\"wp-element-caption\">Visi\u00f3n general de Facebook Insights<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Primero ver\u00e1 la fecha. Por defecto es el \u00faltimo mes, como en tantas otras herramientas de an\u00e1lisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces ver\u00e1 el \"<strong>Compromiso del sitio<\/strong>\". \u00a1Esta es la parte divertida! Puedes ver cu\u00e1ntas veces se ha compartido el contenido el \u00faltimo mes, ya sea porque la gente ha hecho clic en el bot\u00f3n \"Me gusta\" o porque lo ha compartido manualmente en Facebook. En el caso de este blog, diez veces en el \u00faltimo mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La siguiente flecha es \"<strong>Distribuci\u00f3n en Facebook<\/strong>\". Esto te indica cu\u00e1ntas veces se han visto tus contenidos en Facebook. (Impresiones). En la flecha ves el n\u00famero por el que se han multiplicado tus comparticiones. Para ese blog es bastante impresionante, los diez shares se han multiplicado en 7544 impresiones en Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de la segunda flecha, a la derecha, ver\u00e1 \"<strong>Tr\u00e1fico de referencia al sitio<\/strong>\". Esto te indica cu\u00e1ntas de las personas que vieron el contenido en Facebook hicieron clic en \u00e9l y terminaron en tu blog o sitio web. En la flecha est\u00e1 el porcentaje de clics. Para ese blog es 3%. Por cierto, esa es la raz\u00f3n por la que eleg\u00ed ese blog para la captura de pantalla, en este blog que lees ahora mismo es s\u00f3lo 0,9%. :) En los sitios a los que tengo acceso he visto de todo entre 0,1% y 3,3%. Todo lo que supere los 1% es bueno, dir\u00eda yo. As\u00ed que de los diez shares o likes el blog obtuvo 227 visitas. \u00bfQui\u00e9n dijo que no se puede conseguir tr\u00e1fico de las redes sociales?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 funciona mejor, los shares org\u00e1nicos o los likes del bot\u00f3n like?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Definitivamente acciones org\u00e1nicas<\/strong>. Si compruebas los gr\u00e1ficos, ver\u00e1s que el blog obtuvo cuatro \"me gusta\" y seis \"compartidos\". Los \"me gusta\" no devolvieron ni un solo clic al blog, mientras que los seis \"compartidos\" devolvieron 227 visitas. Esto es algo que he pensado durante mucho tiempo, pero despu\u00e9s de hacer un seguimiento de los \"me gusta\" y \"compartidos\" en Facebook, tambi\u00e9n tengo pruebas de ello. La raz\u00f3n es que cuando se comparte contenido, todos los amigos lo ven en su feed, pero cuando se le da a me gusta s\u00f3lo los que comprueban tu muro ver\u00e1n el contenido que les ha gustado. Si a mucha gente le gusta lo mismo, acabar\u00e1 apareciendo tambi\u00e9n en las noticias de sus amigos, pero para eso hacen falta m\u00e1s likes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cosas que me gustan de Facebook Insights<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Tienes acceso a datos antiguos! S\u00ed, es cierto, Facebook ya tiene todos tus datos guardados, s\u00f3lo que no los ves hasta que los activas para tu p\u00e1gina. Pero si la activas en julio puedes ver informaci\u00f3n tambi\u00e9n de enero. O incluso datos m\u00e1s antiguos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1 en Facebook. No tienes que ir a ning\u00fan otro sitio para ver los datos de seguimiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aspectos mejorables<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Acceso a los datos fuera de Facebook tambi\u00e9n. Me gustar\u00eda llevarlo a Google Analytics :) (Aunque nunca suceder\u00e1).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me gustar\u00eda ver diferentes datos para diferentes url:s en mis sitios. Por ejemplo, los datos de \"me gusta\" y \"compartir\" de esta entrada comparados con los datos de \"me gusta\" y \"compartir\" de la entrada de <a title=\"Hacer un banner de perfil de facebook\" href=\"http:\/\/jonathanbjorkskog.com\/es\/make-a-facebook-profile-banner\/\">Banner de Facebook<\/a> post. Ahora todos los likes de todo el dominio est\u00e1n juntos en la sopa.. <strong>EDIT: Ahora es posible ver tambi\u00e9n las \"p\u00e1ginas populares\" en Facebook insights. <\/strong>As\u00ed que esto ya est\u00e1 mejorado, \u00a1genial!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rastrear el bot\u00f3n de env\u00edo de Facebook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes rastrear el nuevo bot\u00f3n de env\u00edo de Facebook. Ese bot\u00f3n es uno que los visitantes de tu sitio web pueden utilizar para enviar tu contenido como mensajes de Facebook o correos directamente desde tu sitio web. Todav\u00eda no lo he instalado, as\u00ed que no he podido hacer el seguimiento. Pero puedes hacerlo y contarnos c\u00f3mo ha funcionado.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-for-your-website.png\"><img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"90\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/07\/facebook-insights-for-your-website.png\" alt=\"Seguimiento de los &quot;me gusta&quot; de Facebook con informaci\u00f3n para tu sitio web\" class=\"wp-image-703\" title=\"Seguimiento de los &quot;me gusta&quot; de Facebook con informaci\u00f3n para tu sitio web\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00bfVas a intentar hacer un seguimiento de los \"Me gusta\" y \"Compartir\" de Facebook en tu sitio web? \u00bfQu\u00e9 resultados obtienes? \u00bfMe he perdido algo? No dudes en dejar un comentario a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias por leer este post sobre el seguimiento de likes en Facebook, \u00a1espero que te haya gustado!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que Facebook tiene una funci\u00f3n que nos permite hacer un seguimiento de los \"me gusta\" y \"compartidos\" en Facebook de un sitio web externo? Tendr\u00e1s acceso a datos que no puedes obtener con Google Analytics.<\/p>","protected":false},"author":1,"featured_media":1714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[61,56],"tags":[],"class_list":["post-573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-facebook-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Track Facebook likes and shares on your website with Insights<\/title>\n<meta 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