{"id":537,"date":"2011-03-30T20:19:22","date_gmt":"2011-03-30T20:19:22","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=537"},"modified":"2011-09-08T12:41:25","modified_gmt":"2011-09-08T12:41:25","slug":"google-adds-plus-one-button-1button","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/google-adds-plus-one-button-1button","title":{"rendered":"Google a\u00f1ade el bot\u00f3n +1 (+1button)"},"content":{"rendered":"<p>Google est\u00e1 haciendo un clon del bot\u00f3n similar a Facebook y a\u00f1ade un bot\u00f3n +1 (m\u00e1s uno) a los resultados de b\u00fasqueda y sitios web. Esta es una forma de personalizar a\u00fan m\u00e1s sus resultados de b\u00fasqueda y es definitivamente una forma de que Google comience a recompensar el gran contenido y se deshaga del contenido hecho s\u00f3lo para los motores de b\u00fasqueda. El bot\u00f3n \"m\u00e1s uno\" se lanzar\u00e1 en breve. <!--more--><\/p>\n<h2>\u00bfPara qu\u00e9 sirve el bot\u00f3n \"+1\" de Google?<\/h2>\n<p>En <strong>Bot\u00f3n Google plus one<\/strong> tiene que ver con el boca a boca. Se lanza por una raz\u00f3n; Google quiere mejorar los resultados de b\u00fasqueda y hacer que los mejores resultados aparezcan primero. El objetivo que siempre tienen. El <strong>m\u00e1s un bot\u00f3n<\/strong> funciona un poco como los botones \"me gusta\" o \"recomendar\" de Facebook. Cuando buscas algo, lo encuentras y te gusta, debes pulsar el bot\u00f3n <em>m\u00e1s un bot\u00f3n<\/em> en esa p\u00e1gina o en la p\u00e1gina de resultados de b\u00fasqueda, para decirle a todo el mundo que te ha gustado este contenido. As\u00ed, cuando otras personas busquen el mismo tema, ver\u00e1n que te ha gustado este contenido.<\/p>\n<figure id=\"attachment_538\" aria-describedby=\"caption-attachment-538\" style=\"width: 620px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-538\" title=\"bot\u00f3n google plus one\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button-620x339.png\" alt=\"bot\u00f3n google plus one 1\" width=\"620\" height=\"339\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button-620x339.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button-300x164.png 300w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button.png 639w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><figcaption id=\"caption-attachment-538\" class=\"wp-caption-text\">El bot\u00f3n de Google plus one consiste en recomendar grandes contenidos. As\u00ed:)<\/figcaption><\/figure>\n<h3>\u00bfPor qu\u00e9 un <a title=\"Optimizadores de motores de b\u00fasqueda\" href=\"http:\/\/jonathanbjorkskog.com\/es\/category\/<a href=\/\"https:>seo<\/a>\"&gt;SEO<\/a> \u00bfimplementar el bot\u00f3n +1 en un sitio web?<\/h3>\n<ol>\n<li>El contenido con una gran cantidad de +1:s obtendr\u00e1 mejores clasificaciones en los resultados de b\u00fasqueda org\u00e1nica de Google.<\/li>\n<li>Su contenido ser\u00e1 m\u00e1s visible en las SERP (p\u00e1ginas de resultados de los motores de b\u00fasqueda) si tiene +1:s. Es una cosa m\u00e1s que se a\u00f1ade a los \"fragmentos enriquecidos\" (cosas que ya existen son las migas de pan, enlaces de sitio, estrellas de clasificaci\u00f3n y m\u00e1s).<\/li>\n<li>Obtendr\u00e1 tr\u00e1fico. Si hago clic en <strong>m\u00e1s uno <\/strong>en algo, mis amigos de Google lo ver\u00e1n de forma similar a como lo ven mis amigos de Facebook cuando me gusta algo. <strong>Y la gente conf\u00eda en los amigos<\/strong>As\u00ed que muchos de ellos van a hacer clic en \u00e9l y ver lo que \"me gusta\" o \"m\u00e1s oned\". (No s\u00e9 c\u00f3mo vamos a decir eso...)<\/li>\n<\/ol>\n<h2>\u00bfC\u00f3mo utilizar el bot\u00f3n Google plus one?<\/h2>\n<p><strong>Actualizaci\u00f3n: Ahora es posible <a title=\"A\u00f1adir el bot\u00f3n m\u00e1s uno al sitio de WordPress\" href=\"http:\/\/jonathanbjorkskog.com\/es\/add-plus-one-button-to-wordpress-site\/\">a\u00f1adir el bot\u00f3n m\u00e1s uno al sitio de WordPress<\/a>!<\/strong><\/p>\n<p>Por supuesto, Google ha hecho un v\u00eddeo sobre el bot\u00f3n m\u00e1s uno. Compruebe de qu\u00e9 se trata aqu\u00ed:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"345\" src=\"http:\/\/www.youtube.com\/embed\/OAyUNI3_V2c\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<h3>Posibles formas de utilizar mal el bot\u00f3n m\u00e1s uno<\/h3>\n<p>Por supuesto, los spammers tambi\u00e9n encontrar\u00e1n formas de hacer un mal uso de esta gran funci\u00f3n. Ya se me ocurren varias formas, como comprar botones \"m\u00e1s uno\" para obtener mejores posiciones en los motores de b\u00fasqueda, esconder botones \"m\u00e1s uno\" detr\u00e1s de otro contenido, como hace la gente con el bot\u00f3n \"Me gusta\" de Facebook, crear un mont\u00f3n de perfiles falsos en Google y simplemente \"<em>m\u00e1s uno<\/em>\" sus propios contenidos, etc. Pero creo que Google controlar\u00e1 bastante bien la situaci\u00f3n, y creo que ir\u00e1 mejor que con el bot\u00f3n \"Me gusta\" de Facebook.<\/p>\n<h3>M\u00e1s informaci\u00f3n sobre el bot\u00f3n Google +1 en algunos sitios de Google<\/h3>\n<ul>\n<li><a title=\"adwords blog\" href=\"http:\/\/adwords.blogspot.com\/2011\/03\/1-button-adwords.html\">En el blog de Google AdWords<\/a><\/li>\n<li><a title=\"Blog oficial de Google\" href=\"http:\/\/googleblog.blogspot.com\/2011\/03\/1s-right-recommendations-right-when-you.html\" target=\"_blank\">En el blog oficial de Google<\/a><\/li>\n<li><a title=\"Sitio de Google sobre el bot\u00f3n +1\" href=\"http:\/\/www.google.com\/+1\/button\/\" target=\"_blank\">En Google.com<\/a><\/li>\n<li><a title=\"reg\u00edstrate para +1\" href=\"https:\/\/services.google.com\/fb\/forms\/plusonesignup\/\" target=\"_blank\">Inscr\u00edbete para recibir el bot\u00f3n +1 en cuanto se lance aqu\u00ed. (Sitio de Google)<\/a><\/li>\n<\/ul>\n<p>Ahora s\u00f3lo estoy esperando un plugin para WordPress m\u00e1s un bot\u00f3n. Apuesto a que habr\u00e1 uno para <a title=\"WordPress\" href=\"http:\/\/jonathanbjorkskog.com\/es\/category\/technical\/wordpress-technical\/\">WordPress<\/a> antes de que haya una para <a title=\"Drupal\" href=\"http:\/\/jonathanbjorkskog.com\/es\/category\/technical\/drupal\/\">Drupal<\/a> \u00a1o Joomla!<\/p>\n<h2>\u00bfC\u00f3mo deber\u00edamos llamar a lo que hacemos cuando pulsamos m\u00e1s uno?<\/h2>\n<p>Se me ocurri\u00f3 una idea: \u00bfqu\u00e9 deber\u00edamos decir cuando \"sumamos\" algo? Con Facebook es f\u00e1cil, igual que. Con twitter se llama tuitear un enlace. Pero, \u00bfqu\u00e9 debemos decir cuando \"sumamos\" algo? En este post ya lo he estado escribiendo al menos de tres formas diferentes, m\u00e1s uno, +1, +1bot\u00f3n, etc\u00e9tera. \u00bfDeber\u00edamos decir como, \"<em>hey, mira lo que he plus-oned<\/em>!\" O simplemente, \"l<em>Mira lo que he prometido<\/em>\", o simplemente un aburrido \"<em>recomendado<\/em>\"? \u00bfQu\u00e9 te parece? D\u00edmelo en los comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google est\u00e1 haciendo un clon del bot\u00f3n similar a Facebook y a\u00f1ade un bot\u00f3n +1 (m\u00e1s uno) a los resultados de b\u00fasqueda y sitios web. Es una forma de personalizar a\u00fan m\u00e1s los resultados de las b\u00fasquedas y, sin duda, una forma de que Google empiece a recompensar los grandes contenidos y se deshaga de los contenidos creados \u00fanicamente para las b\u00fasquedas....<\/p>","protected":false},"author":1,"featured_media":538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google adds plus one button (+1button) - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/google-adds-plus-one-button-1button\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google adds plus one button (+1button) - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Google is making a Facebook-like button clone and adds a +1 (plus one) button to search results and websites. This is a way for them to get their search results even more personalized and it is definitely a way for Google to start rewarding great content and get rid of content made only for search...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/es\/google-adds-plus-one-button-1button\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Jonathan.Bjorkskog\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-30T20:19:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-09-08T12:41:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2011\/03\/google-plus-one-1-button.png\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JonathanBJ\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\"},\"author\":{\"name\":\"Jonathan\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/person\\\/dc27f073951abad63af3a5988d59cad0\"},\"headline\":\"Google adds plus one button (+1button)\",\"datePublished\":\"2011-03-30T20:19:22+00:00\",\"dateModified\":\"2011-09-08T12:41:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\"},\"wordCount\":630,\"commentCount\":49,\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/google-plus-one-1-button.png\",\"articleSection\":[\"SEO, Search engine optimization\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\",\"name\":\"Google adds plus one button (+1button) - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/google-plus-one-1-button.png\",\"datePublished\":\"2011-03-30T20:19:22+00:00\",\"dateModified\":\"2011-09-08T12:41:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/google-adds-plus-one-button-1button#primaryimage\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/google-plus-one-1-button.png\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2011\\\/03\\\/google-plus-one-1-button.png\",\"width\":\"639\",\"height\":\"350\",\"caption\":\"google plus one button is about recommending great content. 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