{"id":471,"date":"2011-02-28T20:56:11","date_gmt":"2011-02-28T20:56:11","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=471"},"modified":"2021-01-11T09:02:45","modified_gmt":"2021-01-11T09:02:45","slug":"google-farmer-algorithm-change-who-are-the-traffic-losers","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/google-farmer-algorithm-change-who-are-the-traffic-losers","title":{"rendered":"Cambio de algoritmo \"granjero\" de Google, \u00bfqui\u00e9nes son los perdedores de tr\u00e1fico?"},"content":{"rendered":"

Google ha vuelto a cambiar su algoritmo,<\/a> y esta vez se trataba de un cambio que afectaba nada menos que a 11,8% de todas las b\u00fasquedas en Google. Este es el cambio que a menudo se conoce como el \"cambio del granjero\" porque el objetivo principal es castigar a las granjas de contenido y a los sitios sin contenido \u00fanico y de baja calidad. (Granjas de contenido = sitios que raspan la web y \"copian\" el contenido de otros sitios y lo publican como propio). Los ingenieros de Google han bautizado esta actualizaci\u00f3n como Panda.<\/p>\n

<\/p>\n

Los perdedores del cambio de algoritmo de Google farmer<\/h2>\n
\"Cambio<\/a>
Cambio en el algoritmo de Google para agricultores<\/figcaption><\/figure>\n

As\u00ed que, naturalmente, las granjas de contenidos est\u00e1n perdiendo ahora gran parte de su tr\u00e1fico. Otros sitios que pierden posiciones en Google son los sitios con contenido generado por RSS. Se trata de sitios que simplemente toman el RSS de otros sitios y publican una parte de cada art\u00edculo en su sitio. A menudo, este tipo de sitios s\u00f3lo se crean para ofrecer enlaces relevantes a otros sitios (los propietarios de los sitios han a\u00f1adido sus fuentes RSS a los sitios con el fin de obtener enlaces). Los directorios de art\u00edculos tambi\u00e9n est\u00e1n perdiendo rankings y tr\u00e1fico en estos d\u00edas. De hecho, Ezine articles es uno de los mayores perdedores. Los sitios MFA son a menudo sitios con contenido de baja calidad que tambi\u00e9n ver\u00e1n una ca\u00edda en los rankings. (MFA = made for Adsense, made for ads, made for affiliate, sitios que est\u00e1n hechos SOLO para enviar a la gente a otras p\u00e1ginas y ganar comisiones). En resumen, los perdedores son los sitios con sin contenido \u00fanico<\/strong>y sitios con contenidos de baja calidad<\/strong>. Hasta aqu\u00ed todo bien.<\/p>\n

Pero, \u00bfqui\u00e9n m\u00e1s pierde tr\u00e1fico?<\/h3>\n

Los cambios de algoritmo de Google no siempre son tan precisos como para afectar \u00fanicamente a los sitios a los que van dirigidos... Me pregunto c\u00f3mo afectar\u00e1 esto a los sitios que tienen muchas p\u00e1ginas casi similares entre s\u00ed. Pienso en p\u00e1ginas de productos con una peque\u00f1a cantidad de contenido \u00fanico, cat\u00e1logos en l\u00ednea donde la \u00fanica diferencia entre las p\u00e1ginas puede ser un t\u00edtulo y un n\u00famero de tel\u00e9fono, y tambi\u00e9n me pregunto c\u00f3mo afectar\u00e1 a los \"sitios-mapa\" como este que he hecho: Distribuidores Musch<\/a>. (Eliges un \"revendedor\" del mapa y llegas a una p\u00e1gina con un nuevo mapa donde se muestra la ubicaci\u00f3n del revendedor). Estas p\u00e1ginas se han clasificado bastante bien hasta ahora.<\/p>\n

Creo que ambos sabemos la respuesta. Los sitios mencionados PUEDEN verse afectados, pero hay una manera de utilizar esto como una oportunidad para comenzar a clasificar a\u00fan mejor que antes en su lugar. \u00bfY cu\u00e1l es el salvador? \u00a1CONTENIDO \u00daNICO!<\/strong> S\u00ed, si a\u00f1adimos contenido \u00fanico a todos los \"revendedores\" en el mapa (por ejemplo), vamos a sobrevivir al cambio de Google agricultor, y al mismo tiempo, empezar a clasificar a\u00fan mejor con las p\u00e1ginas. Lo mismo ocurre con todas las p\u00e1ginas de productos mal hechas donde s\u00f3lo cambia un encabezado y una imagen por ah\u00ed, puede llegar a ser castigado, pero si s\u00f3lo tiene que a\u00f1adir un poco de contenido \u00fanico a cada p\u00e1gina de producto, no s\u00f3lo sobrevivir\u00e1 al cambio de algoritmo, sino que tambi\u00e9n comenzar\u00e1 a clasificar mejor.<\/p>\n

Entonces, \u00bfse trata de un cambio hacia la optimizaci\u00f3n OnPage?<\/h2>\n

Bueno, no del todo, pero la parte de \"contenido \u00fanico\" de la optimizaci\u00f3n on-page es ahora m\u00e1s importante que nunca. Y nadie m\u00e1s que yo podr\u00eda estar m\u00e1s contento. Por fin, las cosas que haces en tu PROPIO sitio empiezan a contar de nuevo. Con suerte... Me gustar\u00eda deshacerme de la p\u00e9rdida de tiempo de presentaci\u00f3n de art\u00edculos y directorio de enlaces<\/a> pronto. Hasta ahora el cambio de algo s\u00f3lo ha afectado al mercado estadounidense, y no he visto ning\u00fan cambio en ninguna de nuestras p\u00e1ginas.<\/p>\n

Una lista de los mayores perdedores de ranking y tr\u00e1fico:<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/td>\nDominio<\/td>\nCambio en el \u00edndice de visibilidad<\/td>\n<\/tr>\n
1<\/td>\nwisegeek.com<\/td>\n-77%<\/td>\n<\/tr>\n
2<\/td>\nezinearticles.com<\/td>\n-90%<\/td>\n<\/tr>\n
3<\/td>\nsuite101.com<\/td>\n-94%<\/td>\n<\/tr>\n
4<\/td>\nhubpages.com<\/td>\n-87%<\/td>\n<\/tr>\n
5<\/td>\nbuzzle.com<\/td>\n-85%<\/td>\n<\/tr>\n
6<\/td>\nassociatedcontent.com<\/td>\n-93%<\/td>\n<\/tr>\n
7<\/td>\nfreedownloadscenter.com<\/td>\n-90%<\/td>\n<\/tr>\n
8<\/td>\nsurtido.com<\/td>\n-91%<\/td>\n<\/tr>\n
9<\/td>\nfixya.com<\/td>\n-80%<\/td>\n<\/tr>\n
10<\/td>\namericantowns.com<\/td>\n-91%<\/td>\n<\/tr>\n
11<\/td>\nlovetoknow.com<\/td>\n-83%<\/td>\n<\/tr>\n
12<\/td>\narticlesbase.com<\/td>\n-94%<\/td>\n<\/tr>\n
13<\/td>\nc\u00f3mohacerlo.com<\/td>\n-84%<\/td>\n<\/tr>\n
14<\/td>\nmahalo.com<\/td>\n-84%<\/td>\n<\/tr>\n
15<\/td>\nnegocios.com<\/td>\n-93%<\/td>\n<\/tr>\n
16<\/td>\ndoityourself.com<\/td>\n-77%<\/td>\n<\/tr>\n
17<\/td>\nmerchantcircle.com<\/td>\n-85%<\/td>\n<\/tr>\n
18<\/td>\nthefind.com<\/td>\n-83%<\/td>\n<\/tr>\n
19<\/td>\nencontrarart\u00edculos.com<\/td>\n-90%<\/td>\n<\/tr>\n
20<\/td>\nfaqs.org<\/td>\n-91%<\/td>\n<\/tr>\n
21<\/td>\ntradekey.com<\/td>\n-89%<\/td>\n<\/tr>\n
22<\/td>\nanswerbag.com<\/td>\n-91%<\/td>\n<\/tr>\n
23<\/td>\nsenderos.com<\/td>\n-87%<\/td>\n<\/tr>\n
24<\/td>\nexaminer.com<\/td>\n-79%<\/td>\n<\/tr>\n
25<\/td>\nallbusiness.com<\/td>\n-88%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

La empresa Sistrix<\/a> <\/strong>investig\u00f3 mucho e hizo esta lista de los mayores perdedores cuando se lanz\u00f3 el cambio de algoritmo.<\/p>\n

C\u00f3mo leer la tabla: <\/strong><\/p>\n

El \u00edndice de visibilidad es un valor calculado a partir del tr\u00e1fico de palabras clave, el ranking y la tasa de clics en posiciones espec\u00edficas. Tras comprobar m\u00e1s de un mill\u00f3n de palabras clave, elaboraron esta lista con los principales perdedores. Como ves, hay principalmente p\u00e1ginas de art\u00edculos y sitios con contenido de baja calidad, tal y como quer\u00eda Google.<\/p>\n

Sigan publicando buenos contenidos y sus sitios ganar\u00e1n posiciones en lugar de perderlas. \/\/Jonathanbj<\/a><\/p>\n

Este art\u00edculo tambi\u00e9n est\u00e1 disponible en sueco en el sitio web de Genero: seo<\/a>\/google-har-uppdaterat-sin-algoritm-vem-ar-de-storsta-forlorarna\">Google algoritmuppdatering<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google ha vuelto a cambiar su algoritmo, y esta vez ha sido un cambio que ha afectado nada menos que al 11,8% de todas las b\u00fasquedas en Google. Este es el cambio que a menudo se conoce como el \"cambio granjero\" porque el objetivo principal es castigar a las granjas de contenido y a los sitios sin contenido \u00fanico y de baja calidad. (Granjas de contenido =...<\/p>","protected":false},"author":1,"featured_media":472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization"],"yoast_head":"\nGoogle "farmer" algorithm change, who are the traffic losers? - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/google-farmer-algorithm-change-who-are-the-traffic-losers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google "farmer" algorithm change, who are the traffic losers? - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Google changed their algorithm again, and this time it was a change that affected as much as 11,8% of all searches on Google. 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