{"id":2605,"date":"2023-06-07T04:37:22","date_gmt":"2023-06-07T04:37:22","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?p=2605"},"modified":"2023-06-07T06:59:17","modified_gmt":"2023-06-07T06:59:17","slug":"google-analytics-4-gtm-woocommerce","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/google-analytics-4-gtm-woocommerce","title":{"rendered":"A\u00f1adir Google Analytics 4 (GA4) a un sitio Woocommerce con Tag Manager (GTM)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tengo Woocommerce. Me gustar\u00eda crear un contenedor de Google Tag Manager y a\u00f1adirle Google Analytics 4 para realizar un seguimiento de las compras. \u00bfQu\u00e9 pasos debo seguir?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6.png\" alt=\"Google Analytics 4 con Google Tag Manager en Woocommerce\" class=\"wp-image-2608\" srcset=\"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6.png 1024w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-620x620.png 620w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-150x150.png 150w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-768x768.png 768w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-600x600.png 600w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-500x500.png 500w, https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2023\/06\/jonathanbj_A_chatGPT_robot_installing_Google_Analytics_4_on_a_W_0971bcd5-a4fb-4db6-b007-34e3c2ce21a6-96x96.png 96w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para configurar Google Tag Manager y a\u00f1adir Google Analytics 4 para realizar un seguimiento de las compras en su tienda WooCommerce, siga estos pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Configure una cuenta de Google Tag Manager:\n<ul class=\"wp-block-list\">\n<li>Vaya al sitio web de Google Tag Manager (<a href=\"https:\/\/tagmanager.google.com\/\">https:\/\/tagmanager.google.com<\/a>) e inicia sesi\u00f3n con tu cuenta de Google.<\/li>\n\n\n\n<li>Haga clic en \"Crear cuenta\" e introduzca un nombre de cuenta.<\/li>\n\n\n\n<li>Siga las instrucciones para crear un nuevo contenedor.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Instale Google Tag Manager en su sitio WooCommerce:\n<ul class=\"wp-block-list\">\n<li>Instale y active el plugin \"DuracellTomi's Google Tag Manager for WordPress\" en su sitio WooCommerce.<\/li>\n\n\n\n<li>Vaya a \"Configuraci\u00f3n\" en su panel de WordPress y haga clic en \"Google Tag Manager\".<\/li>\n\n\n\n<li>Introduzca su ID de contenedor de Google Tag Manager, que encontrar\u00e1 en la interfaz de Tag Manager (por ejemplo, GTM-XXXXXX).<\/li>\n\n\n\n<li>Guarda los cambios.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Configure el contenedor de Google Tag Manager:\n<ul class=\"wp-block-list\">\n<li>En la interfaz de Google Tag Manager, abra su contenedor.<\/li>\n\n\n\n<li>Haga clic en \"Etiquetas\" en la barra lateral izquierda y luego en \"Nueva\" para crear una nueva etiqueta.<\/li>\n\n\n\n<li>Asigne a su etiqueta un nombre descriptivo, como \"Google Analytics 4 - Seguimiento de compras\".<\/li>\n\n\n\n<li>Haga clic en el \u00e1rea de configuraci\u00f3n de etiquetas y seleccione \"Google Analytics: Configuraci\u00f3n GA4\".<\/li>\n\n\n\n<li>Introduzca su ID de medici\u00f3n de Google Analytics, que puede obtener de su propiedad de Google Analytics 4 (por ejemplo, G-XXXXXX).<\/li>\n\n\n\n<li>Configure los disparadores para su etiqueta. Para el seguimiento de compras, debe crear un activador que se dispare en la p\u00e1gina \"Gracias\" o \"Confirmaci\u00f3n de pedido\".<\/li>\n\n\n\n<li>Guarda la etiqueta.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Publique sus cambios:\n<ul class=\"wp-block-list\">\n<li>Haga clic en \"Enviar\" en la esquina superior derecha de la interfaz de Google Tag Manager.<\/li>\n\n\n\n<li>A\u00f1ada un nombre de versi\u00f3n descriptivo y una descripci\u00f3n para sus cambios.<\/li>\n\n\n\n<li>Haga clic en \"Publicar\" para publicar los cambios en su contenedor.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pruebe la aplicaci\u00f3n:\n<ul class=\"wp-block-list\">\n<li>Realice una compra de prueba en su sitio WooCommerce y llegue a la p\u00e1gina de \"Gracias\" o \"Confirmaci\u00f3n de pedido\".<\/li>\n\n\n\n<li>En la interfaz de Google Analytics 4, vaya a la secci\u00f3n \"Tiempo real\" y compruebe si se est\u00e1 realizando el seguimiento de los eventos de compra.<\/li>\n\n\n\n<li>Compruebe que los eventos se registran correctamente en sus informes de Google Analytics.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Siguiendo estos pasos, deber\u00eda poder configurar un contenedor de Google Tag Manager y a\u00f1adir Google Analytics 4 para realizar un seguimiento de las compras en su tienda WooCommerce. Recuerda ajustar los activadores y otras configuraciones en funci\u00f3n de tus necesidades espec\u00edficas y requisitos de seguimiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seguimiento de transacciones e ingresos por transacciones con GA4 y GTM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si necesito hacer un seguimiento de las transacciones y los ingresos por transacciones, \u00bfhay alg\u00fan paso m\u00e1s que deba dar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para realizar un seguimiento de las transacciones y de los ingresos por transacciones en Google Analytics 4 mediante Google Tag Manager, deber\u00e1 configurar el seguimiento de comercio electr\u00f3nico mejorado. Estos son los pasos adicionales:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Habilitar comercio electr\u00f3nico mejorado en Google Analytics 4:\n<ul class=\"wp-block-list\">\n<li>Vaya a su propiedad de Google Analytics 4.<\/li>\n\n\n\n<li>En la barra lateral izquierda, haga clic en \"Flujos de datos\".<\/li>\n\n\n\n<li>Haga clic en su flujo de datos y, a continuaci\u00f3n, en \"Configurar\" junto a \"Medici\u00f3n mejorada\".<\/li>\n\n\n\n<li>Active la opci\u00f3n \"Compras de comercio electr\u00f3nico\".<\/li>\n\n\n\n<li>Guarda los cambios.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Configurar Enhanced Ecommerce en Google Tag Manager:\n<ul class=\"wp-block-list\">\n<li>En la interfaz de Google Tag Manager, abra su contenedor.<\/li>\n\n\n\n<li>Haga clic en \"Etiquetas\" en la barra lateral izquierda y busque su etiqueta Google Analytics 4 existente para el seguimiento de compras.<\/li>\n\n\n\n<li>Edite la etiqueta y despl\u00e1cese hasta la secci\u00f3n \"Configuraci\u00f3n de la etiqueta\".<\/li>\n\n\n\n<li>Haga clic en la casilla \"Activar funciones mejoradas de comercio electr\u00f3nico\".<\/li>\n\n\n\n<li>Guarda la etiqueta.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Enviar datos de Enhanced Ecommerce a Google Analytics:\n<ul class=\"wp-block-list\">\n<li>Todav\u00eda en la interfaz de Google Tag Manager, vaya a \"Variables\" en la barra lateral izquierda.<\/li>\n\n\n\n<li>Haga clic en \"Configurar\" en la secci\u00f3n \"Variables incorporadas\".<\/li>\n\n\n\n<li>Habilite las siguientes variables en la categor\u00eda \"Comercio electr\u00f3nico mejorado\":\n<ul class=\"wp-block-list\">\n<li>\"ID de transacci\u00f3n\"<\/li>\n\n\n\n<li>\"Afiliaci\u00f3n\"<\/li>\n\n\n\n<li>\"Ingresos totales\"<\/li>\n\n\n\n<li>\"Impuesto\"<\/li>\n\n\n\n<li>\"Env\u00edo\"<\/li>\n\n\n\n<li>\"C\u00f3digo del cup\u00f3n\"<\/li>\n\n\n\n<li>\"ID del producto\"<\/li>\n\n\n\n<li>\"Nombre del producto\"<\/li>\n\n\n\n<li>\"Precio del producto\"<\/li>\n\n\n\n<li>\"Cantidad\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Guarda los cambios.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Actualice la etiqueta Google Analytics 4 con los datos de Enhanced Ecommerce:\n<ul class=\"wp-block-list\">\n<li>Vuelva a la etiqueta 4 de Google Analytics para realizar el seguimiento de las compras.<\/li>\n\n\n\n<li>Despl\u00e1cese hasta la secci\u00f3n \"Campos a configurar\".<\/li>\n\n\n\n<li>A\u00f1ada los siguientes campos y valores:\n<ul class=\"wp-block-list\">\n<li>Nombre de campo: \"send_to\" Valor: \"G-XXXXXXXXXX\" (su ID de medici\u00f3n de Google Analytics)<\/li>\n\n\n\n<li>Nombre de campo: \"nombre_evento\" Valor: \"compra\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>En la secci\u00f3n \"M\u00e1s ajustes\", despliegue el men\u00fa desplegable \"Comercio electr\u00f3nico\".<\/li>\n\n\n\n<li>Configure los siguientes campos:\n<ul class=\"wp-block-list\">\n<li>\"ID de transacci\u00f3n\": Elige la variable correspondiente.<\/li>\n\n\n\n<li>\"Afiliaci\u00f3n\": Elige la variable correspondiente.<\/li>\n\n\n\n<li>\"Valor\": Elige la variable correspondiente para los ingresos totales.<\/li>\n\n\n\n<li>\"Impuesto\": Elige la variable correspondiente.<\/li>\n\n\n\n<li>\"Env\u00edo\": Elige la variable correspondiente.<\/li>\n\n\n\n<li>\"Cup\u00f3n\": Elige la variable correspondiente para el c\u00f3digo de cup\u00f3n.<\/li>\n\n\n\n<li>\"Elementos\": Configure los siguientes subcampos:\n<ul class=\"wp-block-list\">\n<li>\"ID de art\u00edculo\": Elige la variable correspondiente para el ID del producto.<\/li>\n\n\n\n<li>\"Nombre del art\u00edculo\": Elija la variable correspondiente para el nombre del producto.<\/li>\n\n\n\n<li>\"Precio\": Elige la variable correspondiente para el precio del producto.<\/li>\n\n\n\n<li>\"Cantidad\": Elige la variable correspondiente.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Guarda la etiqueta.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Publique sus cambios:\n<ul class=\"wp-block-list\">\n<li>Haga clic en \"Enviar\" en la esquina superior derecha de la interfaz de Google Tag Manager.<\/li>\n\n\n\n<li>A\u00f1ada un nombre de versi\u00f3n descriptivo y una descripci\u00f3n para sus cambios.<\/li>\n\n\n\n<li>Haga clic en \"Publicar\" para publicar los cambios en su contenedor.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pruebe la aplicaci\u00f3n:\n<ul class=\"wp-block-list\">\n<li>Realice una compra de prueba en su sitio WooCommerce y llegue a la p\u00e1gina de \"Gracias\" o \"Confirmaci\u00f3n de pedido\".<\/li>\n\n\n\n<li>En la interfaz de Google Analytics 4, vaya a la secci\u00f3n \"Conversiones &gt; Comercio electr\u00f3nico &gt; Compras\".<\/li>\n\n\n\n<li>Compruebe que los datos de la transacci\u00f3n, incluida la informaci\u00f3n sobre ingresos, impuestos, env\u00edos y cupones, se registran correctamente.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Siguiendo estos pasos adicionales, deber\u00eda poder realizar un seguimiento de las transacciones y los ingresos de las transacciones mediante Google Analytics 4 con seguimiento de comercio electr\u00f3nico mejorado en su tienda WooCommerce. Recuerde ajustar la configuraci\u00f3n en funci\u00f3n de sus requisitos espec\u00edficos y de los datos disponibles en su configuraci\u00f3n de WooCommerce.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tengo Woocommerce. Me gustar\u00eda crear un contenedor de Google Tag Manager y a\u00f1adirle Google Analytics 4 para realizar un seguimiento de las compras. \u00bfQu\u00e9 pasos debo seguir? Para configurar Google Tag Manager y a\u00f1adir Google Analytics 4 para realizar un seguimiento de las compras en tu tienda WooCommerce, sigue estos pasos: Siguiendo estos pasos, deber\u00edas...<\/p>","protected":false},"author":1,"featured_media":2611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[61,49,52],"tags":[],"class_list":["post-2605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-technical","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Add Google Analytics 4 (GA4) to a Woocommerce site with Tag Manager (GTM) - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/google-analytics-4-gtm-woocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add Google Analytics 4 (GA4) to a Woocommerce site with Tag Manager (GTM) - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"I have Woocommerce. I would like to create a Google Tag Manager Container and add Google Analytics 4 to it to track purchases. What steps should I take? 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