{"id":1065,"date":"2012-10-22T13:55:19","date_gmt":"2012-10-22T13:55:19","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=1065"},"modified":"2014-08-29T11:37:49","modified_gmt":"2014-08-29T11:37:49","slug":"creating-content-on-websites-the-cheatsheet","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/creating-content-on-websites-the-cheatsheet","title":{"rendered":"Creaci\u00f3n de contenidos en sitios web, la hoja de trucos"},"content":{"rendered":"<p>Si est\u00e1s leyendo mi blog probablemente sepas que s\u00e9 algo sobre <a title=\"<a href=\"https:>seo<\/a> 'n stuff\" href=\"http:\/\/jonathanbjorkskog.com\/category\/seo-search-engine-optimization\/\"&gt;optimizaci\u00f3n en buscadores<\/a>y una parte de ello es la creaci\u00f3n de contenidos. A continuaci\u00f3n se muestra una lista que debe seguir al crear contenido en su sitio web, si desea obtener la mayor visibilidad posible en Google. Una hoja de trucos por as\u00ed decirlo.<!--more--><\/p>\n<h2 dir=\"ltr\">Antes de crear contenidos en el sitio web, averig\u00fce sobre qu\u00e9 escribir:<\/h2>\n<p>En primer lugar, averig\u00fce cu\u00e1l es el <a href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/keyword-2\/\">palabra clave<\/a> o frase clave para su p\u00e1gina. Esto puede hacerse, por ejemplo, con <a href=\"https:\/\/adwords.google.com\/o\/KeywordTool\" target=\"_blank\">Herramienta de palabras clave de Google<\/a>. Elige uno que describa el tema sobre el que vas a escribir y que tenga suficientes b\u00fasquedas al mes. M\u00e1s de 100 sugerir\u00eda para empezar. No m\u00e1s de 4000, esas probablemente sean demasiado competitivas si tienes un blog o sitio web peque\u00f1o. Si quieres ir a por las m\u00e1s grandes, con m\u00e1s b\u00fasquedas, necesitas m\u00e1s trabajo que escribir buenos contenidos. Nos centraremos en eso en otra ocasi\u00f3n. Ahora la parte del contenido es suficiente. Ahora tienes una palabra clave y sabes sobre qu\u00e9 escribir, \u00bfverdad?<br \/>\n<a name=\"retovikto\"><\/a><\/p>\n<h2>Las 3 cosas m\u00e1s importantes a la hora de crear contenidos en un sitio web:<\/h2>\n<h3>1. 1. T\u00edtulo (lo m\u00e1s importante):<\/h3>\n<ul>\n<li>La palabra clave tiene que estar en el t\u00edtulo, lo antes posible.<\/li>\n<li>El t\u00edtulo debe incluir palabras que inciten al usuario a hacer clic en \u00e9l. (El t\u00edtulo es lo que ven cuando su sitio se encuentra en Google).<\/li>\n<li>El t\u00edtulo no debe superar los 70 caracteres, espacios incluidos.<\/li>\n<\/ul>\n<p><em>Ejemplos de t\u00edtulos:<\/em><br \/>\n<a href=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/11\/good-and-bad-titles-when-creating-content-on-website1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1072\" title=\"t\u00edtulos buenos y malos al crear contenidos en un sitio web\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/11\/good-and-bad-titles-when-creating-content-on-website1.jpg\" alt=\"t\u00edtulos buenos y malos al crear contenidos en un sitio web\" width=\"613\" height=\"429\" \/><\/a><\/p>\n<h3>2. Contenido (Todo lo que hay en su p\u00e1gina, aquello por lo que vinieron los visitantes).<\/h3>\n<ul>\n<li>El contenido debe incluir la palabra clave un par de veces. No demasiado, pero s\u00ed lo suficiente.<\/li>\n<li>Utiliza tambi\u00e9n sin\u00f3nimos y diferentes formas de la palabra de forma natural.<\/li>\n<li>La densidad de palabras clave ya no es tan importante, pero si su palabra clave es 1-5% del texto es genial. Esa es tambi\u00e9n una densidad muy natural para un texto sobre una palabra en particular.<\/li>\n<li>El contenido debe tener 400 palabras o m\u00e1s. Si el contenido se encuentra en una p\u00e1gina de listado de productos o en el <a title=\"Truco SEO 2: Utilizar bien las categor\u00edas de WordPress para una mejor optimizaci\u00f3n onpage\" href=\"http:\/\/jonathanbjorkskog.com\/es\/seo-trick-2-use-wordpress-categories-right-for-better-onpage-optimization\/\">superior de una categor\u00eda<\/a> o p\u00e1gina de etiquetas puede ser m\u00e1s corto. (Porque entonces habr\u00e1 otro contenido debajo, que tambi\u00e9n cuenta como contenido de esa p\u00e1gina).<\/li>\n<\/ul>\n<h3>3. Markup (Ayuda a Google y a los usuarios a saber exactamente en qu\u00e9 se centra esta p\u00e1gina)<\/h3>\n<ul>\n<li>Utiliza la palabra clave en los encabezados (un H1, luego tantos H2 y H3 como quepan de forma natural)<\/li>\n<li>Utiliza el <strong>palabra clave en negrita<\/strong> en alg\u00fan lugar de la p\u00e1gina.<\/li>\n<li>Utilice la palabra clave en las etiquetas alt y title de las im\u00e1genes del sitio. La etiqueta alt es especialmente importante hoy en d\u00eda. Tambi\u00e9n ayuda a que la imagen aparezca en la b\u00fasqueda de im\u00e1genes.<\/li>\n<li>Utilice la palabra clave en listas, citas y <em>texto en cursiva<\/em> si encaja de forma natural en la p\u00e1gina.<\/li>\n<li>Si tiene url's limpias, utilice la palabra clave en la url de la p\u00e1gina.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Cuando creas contenido en tu sitio web, tienes que utilizar la palabra de la que trata tu contenido, \u00bfverdad? <\/strong>Porque Google es como un ni\u00f1o de 12 a\u00f1os con TDAH leyendo un peri\u00f3dico. Se fija principalmente en todo lo que destaca. T\u00edtulos, cosas en negrita, im\u00e1genes (en Googles caso alt-tags), citas, listas, lo que sea.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s leyendo mi blog probablemente sepas que s\u00e9 algo sobre posicionamiento en buscadores, y una parte de ello es la creaci\u00f3n de contenidos. A continuaci\u00f3n se muestra una lista que debe seguir al crear contenido en su sitio web, si desea obtener la mayor visibilidad posible en Google. Una hoja de trucos por as\u00ed decirlo.<\/p>","protected":false},"author":1,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,62,53],"tags":[],"class_list":["post-1065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-copywriting","category-seo-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating content on websites, the cheatsheet<\/title>\n<meta name=\"description\" content=\"3 most important things for creating content on a website: Nonono, click the title for reading more! 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Con una pasi\u00f3n por la b\u00fasqueda org\u00e1nica, el contenido y el crecimiento, y un fondo en la tecnolog\u00eda y la codificaci\u00f3n, que tiene una amplia visi\u00f3n de las estrategias y t\u00e1cticas de marketing online. Haber puesto en marcha una agencia con m\u00e1s de 100 empleados tambi\u00e9n ayuda a tener una amplia visi\u00f3n de lo que cualquier tipo de empresa puede hacer para tener \u00e9xito en Internet.","sameAs":["https:\/\/jonathanbjorkskog.com\/","https:\/\/www.facebook.com\/Jonathan.Bjorkskog","https:\/\/www.instagram.com\/jonathanbjorkskog\/","https:\/\/www.linkedin.com\/in\/jonathanbjorkskog\/","https:\/\/x.com\/https:\/\/twitter.com\/JonathanBJ"]}]}},"uagb_featured_image_src":{"full":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",1200,500,false],"thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet-150x150.jpg",150,150,true],"medium":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet-620x258.jpg",620,258,true],"medium_large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",768,320,false],"large":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet-620x258.jpg",620,258,true],"1536x1536":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",1200,500,false],"2048x2048":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",1200,500,false],"trp-custom-language-flag":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",18,8,false],"ptam-block-post-grid-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",600,250,false],"ptam-block-post-grid-square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",600,250,false],"ptam-block-post-grid-featured-landscape":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",1000,417,false],"wplb_square":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",500,208,false],"web-stories-poster-portrait":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",640,267,false],"web-stories-publisher-logo":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",96,40,false],"web-stories-thumbnail":["https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/content-cheat-sheet.jpg",150,63,false]},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/es\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"If you are reading my blog you probably know that I know something about search engine optimization, and one part of that is creating content. Below is a list that you should follow when creating content on your website,\u00a0if you want to get as big visibility as possible in Google. A cheatsheet so to speak.","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/1065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/comments?post=1065"}],"version-history":[{"count":16,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/1065\/revisions"}],"predecessor-version":[{"id":1277,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/posts\/1065\/revisions\/1277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media?parent=1065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/categories?post=1065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/tags?post=1065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}