{"id":1048,"date":"2012-09-29T12:29:58","date_gmt":"2012-09-29T12:29:58","guid":{"rendered":"http:\/\/jonathanbjorkskog.com\/?p=1048"},"modified":"2014-08-29T11:41:57","modified_gmt":"2014-08-29T11:41:57","slug":"i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics","status":"publish","type":"post","link":"https:\/\/jonathanbjorkskog.com\/es\/i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics","title":{"rendered":"Hablar\u00e9 en SMX Estocolmo sobre t\u00e1cticas avanzadas en las redes sociales"},"content":{"rendered":"<p>Como te dije <a href=\"http:\/\/www.genero.fi\/jonathan-speaking-at-smx-stockholm\" target=\"_blank\">en el blog de Genero<\/a>Voy a ser ponente en el SMX (<em>Search Marketing Expo<\/em>) en Estocolmo los d\u00edas 15 y 16 de octubre con una gran cantidad de <a href=\"https:\/\/jonathanbjorkskog.com\/es\/12-rules-for-seo\/\">seo<\/a> y expertos en marketing por Internet. Voy a estar en el escenario con <a href=\"http:\/\/jesperastrom.com\/\" target=\"_blank\">Jesper<\/a>sobre el mismo tema.\u00a0<!--more--><\/p>\n<h2>\u00bfQu\u00e9 tipo de t\u00e1cticas avanzadas de medios sociales?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1049\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/smxstk12_125_hms.jpg\" alt=\"C\u00f3mo bailar gangnam style\" width=\"125\" height=\"125\" \/>Voy a hablar de algunas t\u00e1cticas en los medios sociales que tambi\u00e9n benefician a su sitio en los motores de b\u00fasqueda. Porque la mayor\u00eda de las veces, las campa\u00f1as en los medios sociales son s\u00f3lo campa\u00f1as, se promocionan durante un tiempo y luego se olvidan. Todos los beneficios que obtuviste en la campa\u00f1a son pronto olvidados y sin valor. Me gusta pensar un poco m\u00e1s all\u00e1 y realmente me gusta construir campa\u00f1as que pueden durar para siempre, o si no lo hacen, por lo menos deben dar a su sitio nuevos contenidos y nuevos enlaces que usted puede beneficiarse incluso despu\u00e9s de la campa\u00f1a. Y estamos hablando de enlaces REALES, no de likes y shares en redes sociales.<\/p>\n<p>Voy a cubrir t\u00e1cticas principalmente con Facebook como base, porque desde all\u00ed se puede mover la mayor\u00eda de la gente de todos modos. Voy a hablarte de una t\u00e1ctica para reunir primero una cantidad decente de fans de Facebook, y luego \"usar\" los fans tanto como sea posible. Uso se entiende aqu\u00ed en el buen sentido tanto para la p\u00e1gina como para los fans. A m\u00ed me gusta utilizarlos para crear contenido en la p\u00e1gina, luego tienen que promocionar su propio contenido tanto como sea posible para poder ganar precios. Eso significa que primero crear\u00e1n mucho contenido, luego ir\u00e1n a sus blogs y foros de nicho para promocionar su propio contenido. Y, por supuesto, tambi\u00e9n lo promocionar\u00e1n en todas las redes sociales en las que participen. Pero no voy a decir m\u00e1s que esto ahora, en realidad tiene que venir a <a href=\"http:\/\/smxstockholm.se\" target=\"_blank\">SMX Estocolmo<\/a> para saber m\u00e1s. O tambi\u00e9n podr\u00eda publicar algunas diapositivas aqu\u00ed despu\u00e9s si est\u00e1 permitido.<\/p>\n<blockquote><p>En primer lugar, re\u00fane un n\u00famero decente de fans en Facebook. Despu\u00e9s, deja que los fans hagan el marketing por ti.<\/p><\/blockquote>\n<p>Por qu\u00e9 esto est\u00e1 bajo el tema <strong>T\u00e1cticas avanzadas de medios sociales<\/strong> es porque necesitas controlar una gran parte de la precencia web de un sitio para poder hacer esto. Necesitas controlar las partes t\u00e9cnicas del sitio web, necesitas controlar la gesti\u00f3n de las redes sociales para la p\u00e1gina de Facebook y necesitas controlar la parte SEO. Y se recomienda que usted tiene el control sobre la parte de creaci\u00f3n de contenidos para el sitio web, as\u00ed para obtener los mejores resultados.<\/p>\n<h2>\u00bfHerramientas SEO y de redes sociales?<\/h2>\n<p><a href=\"http:\/\/smxstockholm.se\/stockholm2012\/agenda\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"T\u00e1cticas avanzadas de medios sociales en smx stockholm\" src=\"http:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2012\/10\/smxstk12_125_hms.jpg\" alt=\"T\u00e1cticas avanzadas de medios sociales en smx stockholm\" width=\"125\" height=\"125\" \/><\/a>Tambi\u00e9n podr\u00eda estar en un panel hablando de SEO y herramientas de medios sociales, tengo algunos que yo uso, pero \u00bftienes algunos que usted utiliza que usted piensa que deber\u00eda echar un vistazo y hablar? D\u00edmelo, por favor.<\/p>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/www.flickr.com\/photos\/akasped\/9110105324\/in\/photolist-eT2BsJ-eFe5RQ-cws1om-5kf3ix-noAi3d-eT2EVs-eSQhcV-o3tM21-jqXEyu-yjJb8-5xup9R-dMSjqm-aHc4tx-4VxCTa-jj6X9b-5maoH5-eT3hDJ-eT2nPh-fx41eG-5c2pCr-6FJoSK-53s6H7-pmvZp-eJuNKJ-y2mZQ-aq1S35-5zP9YP-66EpFC-6Gta2E-4MpbJS-4VLBjk-7pKoH7-7wgK7i-4RXxAW-4BwmMX-cYodwG-fMs19h-5zmaYZ-5c6yM1-5c1mxX-3tVsgB-9Ewee4-eHjx9D-8WTYPW-h7uXA4-eT2vdy-eT32SJ-eT3PM7-anjfSo-d9Lt8U\" target=\"_blank\" rel=\"nofollow\">Imagen destacada de edward stojakovic bajo licencia CC<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como os cont\u00e9 en el blog de Genero, voy a ser ponente en la SMX (Search Marketing Expo) en Estocolmo los d\u00edas 15 y 16 de octubre con un mont\u00f3n de expertos en seo y marketing en internet. Voy a estar en el escenario con Jesper, que va a cubrir cosas sobre el mismo tema.\u00a0<\/p>","protected":false},"author":1,"featured_media":1278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[56,59,53,60],"tags":[],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-tricks","category-seo","category-seo-search-engine-optimization","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I am speaking at SMX Stockholm about advanced social media tactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/i-am-speaking-at-smx-stockholm-about-advanced-social-media-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I am speaking at SMX Stockholm about advanced social media tactics\" \/>\n<meta property=\"og:description\" content=\"As I told you in the Genero blog, I am going to be a speaker at the SMX (Search Marketing Expo) in Stockholm 15 and 16 October with a lot of seo and internet marketing experts. 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