{"id":2662,"date":"2024-06-03T07:06:15","date_gmt":"2024-06-03T07:06:15","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/?post_type=explanation&#038;p=2662"},"modified":"2024-06-03T07:07:10","modified_gmt":"2024-06-03T07:07:10","slug":"google-core-update","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-core-update","title":{"rendered":"Actualizaci\u00f3n de Google Core"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Una \"actualizaci\u00f3n b\u00e1sica de Google\" hace referencia a cambios significativos realizados en los algoritmos y sistemas de b\u00fasqueda de Google. El objetivo de estas actualizaciones es mejorar la relevancia y la calidad generales de los resultados de b\u00fasqueda. He aqu\u00ed una explicaci\u00f3n detallada:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es una actualizaci\u00f3n del n\u00facleo de Google?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las actualizaciones principales de Google son cambios generales realizados en el n\u00facleo del algoritmo de b\u00fasqueda de Google. Estas actualizaciones no se dirigen a sitios o tipos de contenido espec\u00edficos, sino que est\u00e1n dise\u00f1adas para mejorar el modo en que el motor de b\u00fasqueda de Google eval\u00faa y clasifica las p\u00e1ginas web. El objetivo es garantizar que los usuarios reciban los resultados de b\u00fasqueda m\u00e1s relevantes y de mayor calidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aspectos clave de las actualizaciones del n\u00facleo de Google:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Impacto en las clasificaciones de b\u00fasqueda<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Las actualizaciones b\u00e1sicas suelen provocar fluctuaciones notables en las clasificaciones de b\u00fasqueda. Algunos sitios pueden experimentar ca\u00eddas o ganancias en sus clasificaciones de b\u00fasqueda dependiendo de c\u00f3mo las actualizaciones afectan a su contenido en relaci\u00f3n con los dem\u00e1s.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Centrarse en la calidad de los contenidos<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Estas actualizaciones suelen hacer hincapi\u00e9 en la calidad del contenido, la relevancia y la satisfacci\u00f3n del usuario. El objetivo de Google es recompensar a los sitios web que ofrecen contenidos valiosos, fiables y con autoridad.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Sin sanciones espec\u00edficas<\/strong>:\n<ul class=\"wp-block-list\">\n<li>A diferencia de las acciones manuales o las penalizaciones que se dirigen a pr\u00e1cticas espec\u00edficas como el spam o el black-hat <a href=\"https:\/\/jonathanbjorkskog.com\/es\/12-rules-for-seo\/\">seo<\/a> t\u00e9cnicas, las actualizaciones b\u00e1sicas no pretenden penalizar a los sitios web. Su objetivo es evaluar mejor la calidad de los contenidos en toda la web.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ocurrencia peri\u00f3dica<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Google lanza actualizaciones b\u00e1sicas peri\u00f3dicamente, a menudo varias veces al a\u00f1o. Los efectos pueden sentirse en todo el mundo, ya que estas actualizaciones no se limitan a regiones o idiomas espec\u00edficos.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo responder a una actualizaci\u00f3n del n\u00facleo:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Evaluar contenidos<\/strong>:\n<ul class=\"wp-block-list\">\n<li>C\u00e9ntrese en crear contenidos de alta calidad que aporten un valor real a los usuarios. Considere la posibilidad de actualizar y mejorar los contenidos existentes para hacerlos m\u00e1s \u00fatiles y completos.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Cumplir las directrices de Google<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Siga las directrices para webmasters de Google, que ofrecen consejos sobre c\u00f3mo crear contenido \u00fatil, cre\u00edble y que cumpla las pr\u00e1cticas recomendadas.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Experiencia del usuario<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Mejore la experiencia general del usuario en su sitio web, incluidos los tiempos de carga de las p\u00e1ginas, la facilidad de uso para m\u00f3viles y la navegaci\u00f3n intuitiva.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>An\u00e1lisis de monitores<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Utilice herramientas como Google Analytics y Google Search Console para supervisar el rendimiento de su sitio, identificar tendencias y comprender c\u00f3mo han afectado las actualizaciones a su tr\u00e1fico y clasificaci\u00f3n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/e-a-t-2\/\">e-a-t<\/a> Principio<\/strong>:\n<ul class=\"wp-block-list\">\n<li>C\u00e9ntrese en la experiencia, la autoridad y la fiabilidad (E-A-T). Aseg\u00farese de que sus contenidos han sido creados por expertos, son precisos y gozan de la confianza de los usuarios y otros sitios web.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusi\u00f3n:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las actualizaciones b\u00e1sicas de Google son fundamentales para que Google evolucione y mantenga la calidad de sus resultados de b\u00fasqueda. Mantenerse informado sobre estas actualizaciones y adaptar su estrategia de contenidos para alinearse con el \u00e9nfasis de Google en la calidad y la relevancia es crucial para mantener y mejorar el rendimiento de b\u00fasqueda de su sitio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una \"actualizaci\u00f3n b\u00e1sica de Google\" hace referencia a cambios significativos realizados en los algoritmos y sistemas de b\u00fasqueda de Google. El objetivo de estas actualizaciones es mejorar la relevancia y la calidad generales de los resultados de b\u00fasqueda. A continuaci\u00f3n encontrar\u00e1 una explicaci\u00f3n detallada: \u00bfQu\u00e9 es una actualizaci\u00f3n b\u00e1sica de Google? Las actualizaciones principales de Google son cambios generales realizados en el n\u00facleo del algoritmo de b\u00fasqueda de Google. Estas actualizaciones...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59,53],"word":[93,97,78,77,81],"class_list":["post-2662","explanation","type-explanation","status-publish","hentry","category-seo","category-seo-search-engine-optimization","word-c","word-g","word-growth-hacking","word-marketing","word-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Core Update - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/google-core-update\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Core Update - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"A &#8220;Google Core Update&#8221; refers to significant changes made to Google&#8217;s search algorithms and systems. 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