{"id":2523,"date":"2023-04-03T11:33:26","date_gmt":"2023-04-03T11:33:26","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/local-business-schema-2"},"modified":"2023-04-03T11:33:26","modified_gmt":"2023-04-03T11:33:26","slug":"local-business-schema-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/local-business-schema-2","title":{"rendered":"Esquema de empresa local"},"content":{"rendered":"

El esquema de negocio local es un marcado de datos estructurados que ayuda a los motores de b\u00fasqueda a comprender la informaci\u00f3n importante sobre un negocio local. Incluye detalles como el nombre de la empresa, la direcci\u00f3n, el n\u00famero de tel\u00e9fono, el sitio web, el horario de apertura, etc. Al implementar el esquema de negocio local en un sitio web, las empresas pueden mejorar su visibilidad en los resultados de b\u00fasqueda locales y aumentar sus posibilidades de aparecer en el Local Pack de Google. Esto puede generar m\u00e1s tr\u00e1fico en el sitio web, llamadas telef\u00f3nicas y tr\u00e1fico peatonal en el negocio. El esquema de empresa local es un seo<\/a> para las empresas que desean mejorar su posicionamiento en las b\u00fasquedas locales y atraer a m\u00e1s clientes en su zona.<\/p>\n

Esquema de empresa local de un vistazo<\/h2>\n
    \n
  1. El esquema de negocio local es un marcado de datos estructurados que ayuda a los motores de b\u00fasqueda a comprender la informaci\u00f3n importante sobre un negocio local, como su nombre, direcci\u00f3n, n\u00famero de tel\u00e9fono y horario de atenci\u00f3n.<\/li>\n
  2. Al implementar el esquema de negocio local en un sitio web, las empresas pueden mejorar su visibilidad en los resultados de b\u00fasqueda locales y aumentar sus posibilidades de aparecer en el Local Pack de Google.<\/li>\n
  3. El esquema de negocio local tambi\u00e9n puede ayudar a las empresas a destacar en los resultados de b\u00fasqueda mostrando informaci\u00f3n adicional, como opiniones de clientes, valoraciones y fotos.<\/li>\n
  4. Adem\u00e1s de mejorar la visibilidad en los motores de b\u00fasqueda, los esquemas de empresas locales tambi\u00e9n pueden mejorar la experiencia del usuario al proporcionarle informaci\u00f3n m\u00e1s pertinente y \u00fatil sobre una empresa.<\/li>\n
  5. En general, la implementaci\u00f3n de local business schema es una estrategia SEO importante para cualquier negocio local que busque mejorar su presencia online y atraer a m\u00e1s clientes.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    El esquema de negocio local es un marcado de datos estructurados que ayuda a los motores de b\u00fasqueda a comprender la informaci\u00f3n importante sobre un negocio local. Incluye detalles como el nombre de la empresa, la direcci\u00f3n, el n\u00famero de tel\u00e9fono, el sitio web, el horario de apertura, etc. Al implementar el esquema de negocio local en un sitio web, las empresas pueden mejorar su visibilidad en los resultados de b\u00fasqueda locales y...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[102,81],"class_list":["post-2523","explanation","type-explanation","status-publish","hentry","category-seo","word-l","word-seo"],"yoast_head":"\nLocal business schema - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/local-business-schema-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local business schema - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Local business schema is a structured data markup that helps search engines understand the important information about a local business. 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