{"id":2507,"date":"2023-04-03T11:33:23","date_gmt":"2023-04-03T11:33:23","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/local-queries-2"},"modified":"2023-04-03T11:33:23","modified_gmt":"2023-04-03T11:33:23","slug":"local-queries-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/local-queries-2","title":{"rendered":"Consultas locales"},"content":{"rendered":"

Las consultas locales se refieren a consultas de b\u00fasqueda que son espec\u00edficas de una ubicaci\u00f3n y est\u00e1n destinadas a encontrar informaci\u00f3n sobre empresas, servicios o productos en una zona concreta. Estas consultas suelen hacerlas usuarios que buscan informaci\u00f3n sobre empresas o servicios locales, como restaurantes, tiendas o centros m\u00e9dicos. Las consultas locales son importantes para las empresas que quieren atraer clientes de su zona, ya que pueden ayudar a mejorar su visibilidad en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP) y atraer m\u00e1s tr\u00e1fico a su sitio web. Al optimizar su sitio web y su contenido para las consultas locales, las empresas pueden mejorar sus posibilidades de aparecer en los resultados de las b\u00fasquedas locales y llegar a los clientes potenciales de su zona.<\/p>\n

Consultas locales de un vistazo<\/h2>\n
    \n
  1. Las consultas locales se refieren a las consultas de b\u00fasqueda espec\u00edficas de una ubicaci\u00f3n y cuyo objetivo es encontrar empresas o servicios en una zona concreta.<\/li>\n
  2. Optimizar su sitio web para consultas locales puede ayudar a que su empresa aparezca en los primeros resultados cuando la gente busque palabras clave relevantes en su zona.<\/li>\n
  3. Para mejorar la visibilidad de su sitio web en las b\u00fasquedas locales, debe incluir palabras clave espec\u00edficas de su ubicaci\u00f3n en el contenido, las metaetiquetas y las URL.<\/li>\n
  4. Tambi\u00e9n debe crear una ficha de empresa en Google My Business y asegurarse de que la informaci\u00f3n de su empresa es exacta y est\u00e1 actualizada.<\/li>\n
  5. Fomentar las opiniones de los clientes y crear v\u00ednculos de retroceso locales tambi\u00e9n puede ayudar a mejorar la clasificaci\u00f3n de su sitio web para las consultas locales.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Las consultas locales se refieren a consultas de b\u00fasqueda que son espec\u00edficas de una ubicaci\u00f3n y est\u00e1n destinadas a encontrar informaci\u00f3n sobre empresas, servicios o productos en una zona concreta. Estas consultas suelen hacerlas usuarios que buscan informaci\u00f3n sobre empresas o servicios locales, como restaurantes, tiendas o centros m\u00e9dicos. Las consultas locales son importantes para las empresas que...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[102,81],"class_list":["post-2507","explanation","type-explanation","status-publish","hentry","category-seo","word-l","word-seo"],"yoast_head":"\nLocal queries - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/local-queries-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local queries - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Local queries refer to search queries that are location-specific and are intended to find information about businesses, services, or products in a particular area. These queries are typically made by users who are looking for information about local businesses or services, such as restaurants, shops, or medical facilities. Local queries are important for businesses that...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/local-queries-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-queries-2\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-queries-2\",\"name\":\"Local queries - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"datePublished\":\"2023-04-03T11:33:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-queries-2#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-queries-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/local-queries-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explanations\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Dictionary: SEO Glossary with difficult words explained\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"L\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\\\/l\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Local queries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consultas locales - Jonathan Bj\u00f6rkskog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/local-queries-2\/","og_locale":"es_ES","og_type":"article","og_title":"Local queries - Jonathan Bj\u00f6rkskog","og_description":"Local queries refer to search queries that are location-specific and are intended to find information about businesses, services, or products in a particular area. These queries are typically made by users who are looking for information about local businesses or services, such as restaurants, shops, or medical facilities. Local queries are important for businesses that...","og_url":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/local-queries-2\/","og_site_name":"Jonathan Bj\u00f6rkskog","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/local-queries-2","url":"https:\/\/jonathanbjorkskog.com\/explanation\/local-queries-2","name":"Consultas locales - Jonathan Bj\u00f6rkskog","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"datePublished":"2023-04-03T11:33:23+00:00","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/local-queries-2#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/explanation\/local-queries-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/local-queries-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"Explanations","item":"https:\/\/jonathanbjorkskog.com\/explanation"},{"@type":"ListItem","position":3,"name":"SEO Dictionary: SEO Glossary with difficult words explained","item":"https:\/\/jonathanbjorkskog.com\/word\/seo"},{"@type":"ListItem","position":4,"name":"L","item":"https:\/\/jonathanbjorkskog.com\/word\/seo\/l"},{"@type":"ListItem","position":5,"name":"Local queries"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Growth Marketing desde 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/es\/author"},"uagb_comment_info":0,"uagb_excerpt":"Local queries refer to search queries that are location-specific and are intended to find information about businesses, services, or products in a particular area. These queries are typically made by users who are looking for information about local businesses or services, such as restaurants, shops, or medical facilities. Local queries are important for businesses that...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/2507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/types\/explanation"}],"version-history":[{"count":0,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/2507\/revisions"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media?parent=2507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/categories?post=2507"},{"taxonomy":"word","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/word?post=2507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}