{"id":2313,"date":"2023-04-03T11:33:07","date_gmt":"2023-04-03T11:33:07","guid":{"rendered":"https:\/\/jonathanbjorkskog.com\/explanation\/hidden-text-2"},"modified":"2023-04-03T11:33:07","modified_gmt":"2023-04-03T11:33:07","slug":"hidden-text-2","status":"publish","type":"explanation","link":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/hidden-text-2","title":{"rendered":"Texto oculto"},"content":{"rendered":"<p>El texto oculto se refiere al texto que no es visible para los visitantes del sitio web, pero que est\u00e1 incluido en el c\u00f3digo del sitio web. Esta t\u00e9cnica la utilizan a menudo los propietarios de sitios web para manipular las clasificaciones de los motores de b\u00fasqueda incluyendo palabras clave o frases que no son visibles para los usuarios pero que los motores de b\u00fasqueda captan. Sin embargo, esta pr\u00e1ctica se considera black hat <a href=\"https:\/\/jonathanbjorkskog.com\/es\/12-rules-for-seo\/\">seo<\/a> y puede acarrear sanciones o incluso la expulsi\u00f3n de los motores de b\u00fasqueda. Es importante utilizar pr\u00e1cticas SEO \u00e9ticas y asegurarse de que todo el contenido de un sitio web sea visible y relevante para los usuarios.<\/p>\n<h2>Texto oculto de un vistazo<\/h2>\n<ol>\n<li>Por texto oculto se entiende el texto de una p\u00e1gina web que no es visible para el usuario, pero que pueden leer los rastreadores de los motores de b\u00fasqueda.<\/li>\n<li>A menudo lo utilizan los propietarios de sitios web para incluir palabras clave o frases adicionales por las que desean posicionarse en los resultados de b\u00fasqueda.<\/li>\n<li>Sin embargo, el uso de texto oculto en un intento de manipular las clasificaciones de b\u00fasqueda se considera una t\u00e1ctica de SEO de sombrero negro y puede dar lugar a sanciones por parte de los motores de b\u00fasqueda.<\/li>\n<li>Algunos usos leg\u00edtimos del texto oculto son proporcionar texto alternativo para im\u00e1genes u ocultar texto destinado \u00fanicamente a lectores de pantalla.<\/li>\n<li>Es importante utilizar el texto oculto de forma \u00e9tica y con moderaci\u00f3n, ya que puede afectar negativamente a la experiencia del usuario y, en \u00faltima instancia, perjudicar los esfuerzos de SEO de su sitio web.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>El texto oculto se refiere al texto que no es visible para los visitantes del sitio web, pero que est\u00e1 incluido en el c\u00f3digo del sitio web. Esta t\u00e9cnica la utilizan a menudo los propietarios de sitios web para manipular las clasificaciones de los motores de b\u00fasqueda incluyendo palabras clave o frases que no son visibles para los usuarios pero que los motores de b\u00fasqueda captan. Sin embargo, esta pr\u00e1ctica se considera...<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[59],"word":[98,81],"class_list":["post-2313","explanation","type-explanation","status-publish","hentry","category-seo","word-h","word-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hidden Text - Jonathan Bj\u00f6rkskog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/hidden-text-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hidden Text - Jonathan Bj\u00f6rkskog\" \/>\n<meta property=\"og:description\" content=\"Hidden text refers to text that is not visible to website visitors but is included in the website&#8217;s code. This technique is often used by website owners to manipulate search engine rankings by including keywords or phrases that are not visible to users but are picked up by search engines. However, this practice is considered...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jonathanbjorkskog.com\/es\/explanation\/hidden-text-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Jonathan Bj\u00f6rkskog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/hidden-text-2\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/hidden-text-2\",\"name\":\"Hidden Text - Jonathan Bj\u00f6rkskog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\"},\"datePublished\":\"2023-04-03T11:33:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/hidden-text-2#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/hidden-text-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\\\/hidden-text-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explanations\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/explanation\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Dictionary: SEO Glossary with difficult words explained\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"H\",\"item\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/word\\\/seo\\\/h\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Hidden Text\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#website\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"description\":\"Growth Marketing since 2009\",\"publisher\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#organization\",\"name\":\"Jonathan Bj\u00f6rkskog\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"contentUrl\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/8330_154078676372_561696372_3193947_7420903_n.jpg\",\"width\":\"391\",\"height\":\"401\",\"caption\":\"Jonathan Bj\u00f6rkskog\"},\"image\":{\"@id\":\"https:\\\/\\\/jonathanbjorkskog.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Texto oculto - Jonathan Bj\u00f6rkskog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/hidden-text-2\/","og_locale":"es_ES","og_type":"article","og_title":"Hidden Text - Jonathan Bj\u00f6rkskog","og_description":"Hidden text refers to text that is not visible to website visitors but is included in the website&#8217;s code. This technique is often used by website owners to manipulate search engine rankings by including keywords or phrases that are not visible to users but are picked up by search engines. However, this practice is considered...","og_url":"https:\/\/jonathanbjorkskog.com\/es\/explanation\/hidden-text-2\/","og_site_name":"Jonathan Bj\u00f6rkskog","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/hidden-text-2","url":"https:\/\/jonathanbjorkskog.com\/explanation\/hidden-text-2","name":"Texto oculto - Jonathan Bj\u00f6rkskog","isPartOf":{"@id":"https:\/\/jonathanbjorkskog.com\/#website"},"datePublished":"2023-04-03T11:33:07+00:00","breadcrumb":{"@id":"https:\/\/jonathanbjorkskog.com\/explanation\/hidden-text-2#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jonathanbjorkskog.com\/explanation\/hidden-text-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jonathanbjorkskog.com\/explanation\/hidden-text-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jonathanbjorkskog.com\/"},{"@type":"ListItem","position":2,"name":"Explanations","item":"https:\/\/jonathanbjorkskog.com\/explanation"},{"@type":"ListItem","position":3,"name":"SEO Dictionary: SEO Glossary with difficult words explained","item":"https:\/\/jonathanbjorkskog.com\/word\/seo"},{"@type":"ListItem","position":4,"name":"H","item":"https:\/\/jonathanbjorkskog.com\/word\/seo\/h"},{"@type":"ListItem","position":5,"name":"Hidden Text"}]},{"@type":"WebSite","@id":"https:\/\/jonathanbjorkskog.com\/#website","url":"https:\/\/jonathanbjorkskog.com\/","name":"Jonathan Bj\u00f6rkskog","description":"Growth Marketing desde 2009","publisher":{"@id":"https:\/\/jonathanbjorkskog.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jonathanbjorkskog.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/jonathanbjorkskog.com\/#organization","name":"Jonathan Bj\u00f6rkskog","url":"https:\/\/jonathanbjorkskog.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/","url":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","contentUrl":"https:\/\/jonathanbjorkskog.com\/wp-content\/uploads\/2010\/06\/8330_154078676372_561696372_3193947_7420903_n.jpg","width":"391","height":"401","caption":"Jonathan Bj\u00f6rkskog"},"image":{"@id":"https:\/\/jonathanbjorkskog.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"ptam-block-post-grid-landscape":false,"ptam-block-post-grid-square":false,"ptam-block-post-grid-featured-landscape":false,"wplb_square":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Jonathan","author_link":"https:\/\/jonathanbjorkskog.com\/es\/author"},"uagb_comment_info":0,"uagb_excerpt":"Hidden text refers to text that is not visible to website visitors but is included in the website&#8217;s code. This technique is often used by website owners to manipulate search engine rankings by including keywords or phrases that are not visible to users but are picked up by search engines. However, this practice is considered...","_links":{"self":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/2313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation"}],"about":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/types\/explanation"}],"version-history":[{"count":0,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/explanation\/2313\/revisions"}],"wp:attachment":[{"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/media?parent=2313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/categories?post=2313"},{"taxonomy":"word","embeddable":true,"href":"https:\/\/jonathanbjorkskog.com\/es\/wp-json\/wp\/v2\/word?post=2313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}